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Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note
Writing and Submitting Articles is More about Psychology than Writing Skill
I've discovered that even when a person understands the benefits from writing and submitting articles, there's seldom a snowball's chance in h*ll that they'll do it. Psychologists have a word for it - it's called resistance.
The mind may know, even agree. But for most people a negative mental loop gets in the way of actually writing. People have long-practiced justifications why they can't write. Writing seems to be filed in the same part of the brain as high school term papers or things you'd rather avoid. So there's a major disconnect with article marketing. "I know I should, but..."
It's like back when you were a kid, and never got around to writing Aunt Sylvia to thank her for the ugly sweater. Thoughts about the sweater or Aunt Sylvia brought a flicker of guilt - which faded in time. But without creating the urge to write the long-avoided note. That mentality is alive and well.
Recognize Your Mental Resistance as Self-Defeating
Though I spend more time writing and submitting articles than most, some days it's a struggle. And numerous conversations with business owners who want to build site traffic show they don't comprehend the value of article marketing either. But acting like the issue is writing skill ignores the mind games going on.
Even though I've written books and articles for pay, the first articles I wrote for the Internet were horror stories. I'd "sweat bullets" and fiddle with them for weeks.
Finally my son, the journalist, said. "Mom, you're trying to pack everything you know into one article. Stop it! Just give them a sample of what you know that's helpful and new. Then write another one." Let me offer you the same advice. Just start.
Favorite Excuses - Any of them Yours?
1. I'm too busy and don't have the time
2. I'm not a writer - I can't write
3. Assorted Objections
- It takes too long, too much work
- I wouldn't know what to do with them, once they're written
- I can't face another learning curve
- I only have local clients, or no website
- I'm not sure it works
Solutions for such objections can be easily found - if you want to move past excuses. Hundreds of in-depth articles are yours for the reading at Article Marketing Academy, http://www.promotewitharticles.com You'll find that once you've started it gets easier. And your articles get better. Best of all you're not fooling yourself about whether you could.
Do Not Write Articles for the Wrong Reason
Steer clear of these motivations. Too many articles are simply recycled information, served up without much food value. Those aren't worth reading - or writing. No one is fooled when the article is a thinly-disguised promo piece that wastes the reader's time. Equally bad are keyword packed articles written only for search-engine ratings.
To quote Christopher Knight's ezinearticles.com blog (the 800# gorilla of article sites), "One class lower than SEO Authors, in terms of sophistication, is the new breed of what I call: "PR Article Authors". These are PR (Public Relations) drones who think they can just submit a press release as if it were an educational and informative article."
There's an etiquette of what's proper as well as a learning curve. But the rewards are worth the effort. And you're building a new mental muscle. Just write a few articles and see what happens. You've got nothing to lose but your excuses.
Copyright 2005 Off the Page
--Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450
Seven Tips For A Successful Internet Marketing Campaign
Often there can seem to be very little difference between two marketing campaigns. However the difference between average marketing and profitable marketing is immense. Here are my 7 tips for ensuring success from your marketing campaign.
Web Marketers - Get Some Professional Help!
There is lots of freelance help available on the internet, from writers, editors, proofreaders and other professionals in the writing industry to software developers, graphic designers, web designers and all manner of other technical and business specialists.
What is Guerrilla Marketing?
The history of these battles is the history of guerrilla warfare.
Are You Limiting Your Income?
When first starting out in internet marketing, I was afraid of the big ticket items. I think most people are at the beginning.
Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible
You know that using testimonials can help persuade your website visitors to buy from you.
I Was at the Point of Giving Up With My Website - Then Something Wonderful Happened!
This wasn't meant to sound like one of those "rags to riches" stories but for me, it sure seems that way.
Website Marketing: 10 Killer Website Marketing Tactics To Boost Your Profits
Here are 10 killer website marketing tactics to boost your profits:
Take the Guesswork Out of Niche Marketing
Many of us learn from the Gurus that we should identify a niche and dominate it, so we can make money online. They give us brief glimpses about what is to be done, like identifying a niche market by browsing magazines and hanging around in forums and discussion groups to see if we can be hit by an idea brainwave.
Alexa Toolbar - The Ultimate Internet Tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.
Is There A Future For Spam?
Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to your inbox and ever more devious practices on the part of spammers you'd be forgiven for thinking that spam is here to stay.
The Undeniable Value Of Differentiation
With all the people offering products and services online, what sets yours apart from the crowd?
Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhaps the biggest contributing factor to a successful web site is incoming links or Back Links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links.
Why You Need To And How To Follow Up Your Visitor Or Customer
The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client.
Sex and the Gods of Internet Marketing
Whenever I mention my occupation to a non-wired person, it seems to generate the same response:
10 Explosive Ways To Elevate Your Sales
1. Publish an ezine.
Online Marketing Success Formulas?
Quit your job, pack up and restart your life online. Create a website selling your talent and latest invention. To jumpstart the motor, spend a few hundred dollars on an online marketing course teaching you how to turn your business from a home based venture into a million dollar enterprise in half a year. But after one year in business you are nowhere close to being the online marketing guru that your course promised, you are tipping the scales on the wrong side of bankruptcy and it finally dawns on you that it was never meant to be this way. You were meant to have had a fledging business by now, customers spanning the globe and a virtually unstoppable money-making machine. Sounds familiar?
Marketing and the Hired Guerrilla
It's a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series. He has compiled a list of 100 tactics ? most of them fr*ee ? that savvy business leaders use.
Online Advertising Techniques
Online advertising is necessary for your computer business to grow. An attention-grabbing ad is very important to the success of your web site. An ad written to draw visits to your site must be exciting, appealing, and friendly. The secret to a successful ad is to grab your target market's attention. Potential customers read ads only when they catch their attention. Plan your online advertising around your ad's appeal to your customers.
Resources for Starting an Online Business
Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable.
I Want To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.First things first: do a lot of research. Find out what kind of thingappeals to you most. It could be affilate programs, mlm`s or maybe youlike the idea of selling other peoples products for a commission etc.There are a ton of options, and 1000 times more hype. This is why it`s so important to do as much research as you can before starting out. Sure, you can go the long way round, which is how a lot of us start out, but that`s even more of a bumpy ride...heheheOk, so lets say you`ve decided on where you want to start. You don`t have a product of your own, so you decide to sell other peoples information products, just as an example. Don`t make the mistake that so many people do, by trying to sell something you haven`t personally tested.Put it this way: Who would YOU prefer to buy from? Someone who knows absolutely nothing about the product they`re selling? Or someone who has had firsthand experience with the product they`re selling? You know it`s person number 2, right?So test the product first. Learn everything there is to know about it. If people can trust you to give an honest opinion, they`ll be back for more. Great way of getting contacts AND repeat customers.Now you need a website. Sure, get a free site in the beginning. People might not take you real serious, but at least you get to test and play around with your site until you`re ready to pay for one. Owning your own domain name adds credibility to your site, and there are plenty cheap hosts out there, so do that as soon as you feel ready.Make a real fast-loading splash page from which to sell the product. You don`t have long to catch a potential customers interest, so make it fast and interesting.Don`t fill the page with a ton of waffle. Give the most important information. What can the person get from using the product? Why is the product exactly what the person needs? What is the price etc. Give people a way to pay immediately, in case they REALLY like what they see, there and then.If you have a LOT of information, give them a link to a "more info" page, maybe with pics and payment options. Get a small popup where people can sign up for your contact list for notices on future products. Give them a freebie in exchange for their name and email address.Oh look, you`ve suddenly built yourself a contact list! No "leads" to buy from uncertain sources, no "harvesting" email addresses, no bugging friends and family. You did it! Now you need to keep in touch with your contacts.Why not send them a mail asking for a little more info. Maybe a poll on what type of things they`re most interested in? If you know what your contacts are looking for, then you have something to work with. You can find whatever they need, test it out, and when you`re happy with it, say "Hey, I found something I think you may like!"Narrow your focus. Don`t try to be "everything" to "everyone", you`ll just end up spreading yourself out way too thin. Find what works for you, what excites you, and work from there. Yes, I said "excites". We all need a bit of excitement in life, right? So why not work with something you`re excited about? If and when it stops working for you, drop it and move on.Remember, you can do this with all kindsa programs, not just information products. It all depends on what appeals to you most. Just give it a reasonable amount of time, and stick with it. If it DOESN`T work, then hey, you`ll have learnt some things on the way, and you`ll be more ready to carry on to the next thing. Don`t give up, be determined and disciplined,and you will find the way.
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