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From Niche Marketing to Fragmentation
Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated "I don't know the key to success, but the key to failure is trying to please everyone."
Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?
Re-examine your marketing strategy and trim the fat and focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.
For example there are two broad markets that relate to some of our offerings. They are "investors" and "traders". These are two very different and distinct groups of people which approach stocks and futures trading completely different.
So we go to the internal niche markets of "traders" and look at "stock traders", "futures & commodity traders", and "forex traders".
In fragmenting these markets we go on a micro level to create multiple opportunities such as "stock day traders", "emini stock day traders", "futures day traders", "index futures day traders". How about options trading? You have "stock options traders", "futures options traders" and "forex options traders."
The needs, wants, desired, must haves, should haves, etc of each fragmented group are different.
While they all want to make money in how they trade, why they trade and what they trade? getting to the output requires different input and processes.
By understanding this and marketing accordingly, you can more strategically and intelligently build up monster profits as you cater to the specific customized needs for each fragment.
Take a look at your market? Are you targeting a niche right now? If not, what are the possible niches within the broader market you are targeting? If you are targeting a niche, what are the possible fragments of that niche?
For example, many would consider Gardening to be a niche. Inside this niche you have "kinds of gardens", like the popular Japanese Garden.
However, when fragmenting the Japanese Garden down on a micro level, you have "tea gardens", "rock gardens" and even "water gardens" which all represent "kinds of" Japanese Gardens.
A quick look at these different kinds of Japanese Gardens will reveal that, while they do have needs that are similar, they have many needs that differ.
What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.
How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?
Make sure you discover the power of going beyond the niche market and into fragmenting those niches into even smaller, more specific and specialized pieces to sure up even greater profits from stronger micro positioning.
Look to dominate fragments which can lead to dominance in the niche. Sure, you will end up with fewer clients and customers on a fragmented level. However, these will be better clients and customers... and when it comes to fragmented marketing less is more when then are loyal.
Copyright 2005 Stephen Pierce
Stephen Pierce provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com
The Power Of Viral Marketing
You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth."
Joint Ventures - 8 Incredible Ideas to Boost Your Web Business!
A joint venture is when two or more businesses work together in a partnership for a period of time. Joint ventures are used frequently online because two businesses together can usually achieve a lot more than one on its own. Joint ventures maximise the possibility of beating your online competition. Here are 8 exciting ideas which will show you how profitable joint ventures can really be.
Ecards as a marketing tool
As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet ? ecards!
Local Search Makes Your Business a Big Fish in Your Local Community
The Internet Contains Billions of Website Pages - All Clamoring for Attention
Ten Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
Four Steps To Eliminate Frustration and Turn Your Online Failure Into Internet Success
OK, you've been bustin' your butt trying to make money online, but it's just not working out.
How to Leverage the Internet in MLM
Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site.
I Want To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.First things first: do a lot of research. Find out what kind of thingappeals to you most. It could be affilate programs, mlm`s or maybe youlike the idea of selling other peoples products for a commission etc.There are a ton of options, and 1000 times more hype. This is why it`s so important to do as much research as you can before starting out. Sure, you can go the long way round, which is how a lot of us start out, but that`s even more of a bumpy ride...heheheOk, so lets say you`ve decided on where you want to start. You don`t have a product of your own, so you decide to sell other peoples information products, just as an example. Don`t make the mistake that so many people do, by trying to sell something you haven`t personally tested.Put it this way: Who would YOU prefer to buy from? Someone who knows absolutely nothing about the product they`re selling? Or someone who has had firsthand experience with the product they`re selling? You know it`s person number 2, right?So test the product first. Learn everything there is to know about it. If people can trust you to give an honest opinion, they`ll be back for more. Great way of getting contacts AND repeat customers.Now you need a website. Sure, get a free site in the beginning. People might not take you real serious, but at least you get to test and play around with your site until you`re ready to pay for one. Owning your own domain name adds credibility to your site, and there are plenty cheap hosts out there, so do that as soon as you feel ready.Make a real fast-loading splash page from which to sell the product. You don`t have long to catch a potential customers interest, so make it fast and interesting.Don`t fill the page with a ton of waffle. Give the most important information. What can the person get from using the product? Why is the product exactly what the person needs? What is the price etc. Give people a way to pay immediately, in case they REALLY like what they see, there and then.If you have a LOT of information, give them a link to a "more info" page, maybe with pics and payment options. Get a small popup where people can sign up for your contact list for notices on future products. Give them a freebie in exchange for their name and email address.Oh look, you`ve suddenly built yourself a contact list! No "leads" to buy from uncertain sources, no "harvesting" email addresses, no bugging friends and family. You did it! Now you need to keep in touch with your contacts.Why not send them a mail asking for a little more info. Maybe a poll on what type of things they`re most interested in? If you know what your contacts are looking for, then you have something to work with. You can find whatever they need, test it out, and when you`re happy with it, say "Hey, I found something I think you may like!"Narrow your focus. Don`t try to be "everything" to "everyone", you`ll just end up spreading yourself out way too thin. Find what works for you, what excites you, and work from there. Yes, I said "excites". We all need a bit of excitement in life, right? So why not work with something you`re excited about? If and when it stops working for you, drop it and move on.Remember, you can do this with all kindsa programs, not just information products. It all depends on what appeals to you most. Just give it a reasonable amount of time, and stick with it. If it DOESN`T work, then hey, you`ll have learnt some things on the way, and you`ll be more ready to carry on to the next thing. Don`t give up, be determined and disciplined,and you will find the way.
How to Make Money from People Who Type the Wrong Web Address
How many people visit your web site but type in the wrong address? You'd be surprised! What happens to them if they try to reach a page you've deleted? In either event, they'll get what is known as a '404 error'. This means you have lost sales - and confidence in your web site, which means they'll never revisit. But there is a solution.
Are You Running Your Online Business On Half Empty?
The idea of paying $1000 for a marketing package to MOST people would be a nonsense.
Seven Sure Steps In Building Your Reputation Online
If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one?
Internet Marketing Success Requires a Plan (Part I)
The days when you could just slap up a Website and wait for the money to roll in are long gone. Success today depends on knowing your target audience and having an effective strategy to reach them. Upfront planning is what separates winning Internet marketing endeavors from failures.
How To Use Pop-Ups Effectively To Generate More Profits!
What I'm about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part.
Writing An Effective, Profit Producing Ad
One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad.
How To Identify Ideal Money Making Web Opportunities
I was winding my way up the levels of a very crowded parking garage the other day. The line of cars desperately seeking a spot ahead of me kept turning to the right.
Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost!
Viral Marketing Strategies
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are a collection of high impact viral marketing strategies:
Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales
The following 3 secrets revolutionized my life. For years I had tried everything I knew with no success. It didn't matter that offline I was a very successful marketing expert, online success remained elusive. The moment I discovered these three secrets things changed dramatically for me.
How To Increase Your Online Sales Anytime
Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:
All Along the Digital Watchtower
It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?
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