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A Better Mousetrap
Conventional wisdom says find a niche. Don't go where the market is saturated. And that makes a lot of sense. But for every rule there are exceptions.
I remember when Google first came onto the scene. At the time Alta Vista was king. When you thought search engine you thought Alta Vista. And then, wham! Along came this search engine that was not only much easier to use but also gave much better results. You could type in anything and be confident you'd get the results you wanted each and everytime. And today Google is king. Why? Because they provided a much better product.
Back when I was growing up there was only one brand of yoghurt you could buy. And it was pretty awful. You'd be lucky if you got a small bit of strawberry in the strawberry yoghurt. Then this other brand of yoghurt came along. It was cheaper, delicious, and it was chock full of fruit. Let me tell you, it took off like a rocket.
So don't ignore a market just because it's not a niche. If you can make something that is a lot better than what's already out there then go for it. For example auction sites and dating sites are hot right now. But they're dominated by big boys like eBay and Date.com. Not only that, they all work in the same way. But if you can think of a much better way of doing a dating site or an auction site then go for it.
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FREE Classifieds-Advertising: Your Online Work From Home Business
If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally everywhere you look.
Offline Network Marketing Recruiting; Vital For An Online Business
I have become involved with many network marketing companies the last year.
Traditional Mediums versus Search Engine Positioning
Internet Marketing Reality Check
There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams)
Profiting From the Online Business: Tips to Boost Your Sales
Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. While some only intend to use the profits from their Internet ventures to supplement a current income, others aspire to eventually produce a full-time cash flow. Although those striving for a full income through an online business do have quite a tedious road ahead, it can be accomplished. With research, time, and patience, your business can prosper and produce the returns you are aiming for.
Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website
Google tells us there are 4 billion websites- almost one for everyone on the planet. And today you have decided to make it 4 billion and 1. So, do you think- "If I build it, they will come?" seriously? It ain't going to happen, unless you stand out. So do you think your 10 year old nephew who can code html (which I believe they now learn in pre-school, just after they have done the alphabet) is going to make your site the next eBay? Let me give you a few questions to ask yourself before you double his pocket money.
Sins of the Internet Marketing Godfathers
What is an Internet Marketing Godfather?
7 Tricks for More Holiday Web Sales
"Black Friday" has just passed, marking the traditional start of the holiday shopping season. Web sales are already at a record high this year and the fourth quarter of 2004 is projected to bring in $22 billion in online sales alone ? a whole third of the sales for the entire year. (Source: eMarketer.com)
After Fifteen Years Or More Of Frustration With Internet Marketing, I Think Ive Found It!
Hello Internet junkies and friends,
Top 5 tips for Marketing Your Real Products in Our Virtual World
It can be a challenge to market real/tangible products in the virtual world. And, it's certainly much different than marketing services or virtual products. We have put together a quick tip list that every tangible product based business needs to consider when selling in a virtual market.
Trust, the Key to Success
Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name on your site with the Verisign Banner or the Better Business Bureau seal. These are not just added accessories to make your site look pretty this is your good name hard at work.
Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!
10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website
"Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising.
Avoid a Summer Sales Slump
Did you ever see the movie "Terminator 3" by Arnold Schwarzenegger? Remember when the machines took over the controls and began to terminate society as we know it?
What Not To Do?
As the Internet grows in popularity and importance, the quality of web sites needs to keep pace and creating and maintaining high-quality, professional web sites is more important today than ever. In this month's issue, we cover the basics of "What Not To Do" if you want to convert your visitors into customers and keep them coming back for more.
Why Your Online Advertising Traffic Leaves as Soon as It Arrives
Marketing - All About Focus
Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it.
Dollars In The Details!
When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.
Is There A Future For Spam?
Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to your inbox and ever more devious practices on the part of spammers you'd be forgiven for thinking that spam is here to stay.
Marketing Your Networking Group
Several months ago I went on the cruise from hell. It wasn't advertised as a cruise from hell, but instead as an opportunity to check out a networking club, to have fun, to see what this particular group had to offer . . . but make no mistake, it was the cruise from hell.
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