Boost Your Web Site Sales

The following strategies are used every day to boost sales from any commercial website. Most are simply common sense whilst others may take some time to master. All will help your site to start generating the income you expect from your online ventures.

When your customers are at your order page they're interest is already primed so they are open to other offers, this is an ideal time to up-sell to them. Tell them about a few extra related products you believe they would be interested in, they could simply add to their existing order.

To turn one sale into three you could tell your customer if they refer four friends to your web site, and if they buy from you, they will receive a full rebate of their purchase price, therefore turning one sale into three.

When you sell a product, give your customers the option of joining an affiliate program so they can make commissions of their own selling your product. Their belief in the product is unshakeable because they bought it! It is far easier for anyone to sell something they believe in than someone selling 'cold.'

After making your first sale, follow-up with the customer. It makes sense to follow-up with a "thank you" email which includes an advertisement for another product you sell. Backend marketing is the blue print to your business's success. It costs dearly to harness each customer but following up with further offers is completely free, so why not follow-up every few months?

Sell the reprint or reproduction rights to your products and include an ad on or with the product for other products you sell, therefore making sales for the reproduction rights and sales on the back end product. A win, win situation!

Cross promote your product with other businesses' products in a package deal (joint venture). Include an ad or flyer for other products you sell and have other businesses selling for you.

When shipping out or delivering your product, include a coupon for other related products you sell in the package, persuading them to buy more products from you.

Send your customers a catalogue of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product and find it useful they will buy the extra add-ons.

Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.

Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

You may not see results immediately but don't let this put you off. If you persist you will make more sales and lift your business to the next stage.

Mike Linley is the webmaster of and publishes an ezine. If you want to receive tips, tricks and strategies to help you succeed online just visit; and sign up for free!

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