|Ðð©'§ Internet Marketing Information Library|
Why No Online Marketing is a Failure (Its Only a Test!)
Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there.
I said they didn't work that well for me, but I suggested she try it, because it was a site often visited by her target market.
"But how do I know it will work for me?" she said.
"You don't," I answered.
"What?" she said.
"Test it!" I said. "Try anything for a bit and see how it works for you."
Test, Test, and Test Again
I then shared with her one of the most important concepts I've learned over the past eight months of going to live internet marketing seminars.
Here were guys (yes, all guys, for now : )) who have each made millions -- millions! -- from selling information online.
But they didn't just become millionaires out of the blue with their first idea and their first marketing strategies. They had failures. In fact, after talking with them, I learned they had MANY failures.
I looked at these guys, whom many in the audience considered Internet marketing demi-gods, and tried to imagine them "failing." It was hard. After all, there they were, up on stage, teaching what works.
But they'd failed many times. They tried something, it didn't work, and then they moved on to another strategy. They TESTED things, and they still always do test things.
If I tried something online and it didn't work, I saw it as a failure. But they just see it as a test.
It's Time to Reprogram Your Mind
In school, if we didn't have the right answer, we "failed." But in marketing, that's bullsh*t.
In marketing, if we don't get the right answer, we LEARN. We learn what does not work and where not to spend our marketing money anymore. That's damn valuable information!
Now, I know this concept may seem like a "duh" to you, because it did to me too. I heard stories over and over about testing, but every time I did, my mind answered back, "Of course ... I know that."
Isn't it funny how our minds assume we know things? But we don't really know something unless we're LIVING it.
I thought I knew what was working and what wasn't working, but how could I when I wasn't tracking anything?
And also, how could I take others' marketing advice without seeing if their advice was really working for ME?
Tracking Is Your Key to Riches
So I started tracking and testing.
Twelve months ago, I couldn't even tell you how many visitors I was getting to my site every month. Now I can tell you not only how many unique visitors I get, but how many of them on an average buy my product, how many of them sign up for my e-zines, the maximum I should spend to get a visitor to my site, and more. Knowing this information has helped me DOUBLE my sales over the last several months.
Tracking and testing is not as hard as you think. The beauty of any type of d1rect marketing, especially online marketing, is your ability to track results.
Now, in Sandy's example above, she needs some type of ad tracker program that assigns a special link to her ad. Even better, this program should be linked to her shopping cart, so she can see how many clicks directly turned into sales. (For this purpose, I highly recommend KickStart Cart, my favorite brand of 1ShoppingCart. (http://tinyurl.com/orhg))
For her Web site, she should track how many visitors she has each month compared with how many sales she has each month. Her reporting program should tell her how many unique visitors she has on her site (not just "hits," which is useless).
Sandy should extend this tracking mentality to every type of marketing she does -- even her free teleclasses. For every teleclass she teaches, she should track how many of those folks sign up for her e-zine and how many buy her product right away.
See where I'm going with this? The numbers don't lie, and once you start seeing the light, marketing will become much more painless. Just stop doing what doesn't work, and put more energy into what does.
THEN, you won't look back and see any failures. You'll only see "tests." : )
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business
What is a joint venture?
Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits
Free bonuses are like honey that can get your website visitors hooked to you and make them to keep buying from you.
How to Get 100s of People into Your Downline(s) in Just a Few Months
I've been "seriously" working the Web since late 2000. I joined a few affiliate programmes in the early days - more than I could handle back then - and more or less gave up on every single one of them.
10 Marketing Tips for Entrepreneurs
Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you're not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:
The Center of Your Internet Business, You
As an Internet entrepreneur your ultimate goal is most certainly the success of your Internet business but statistics show that real money are made by a small percentage of the online businesses. An Internet business takes a great deal of time and effort, it's not easy to build and maintain it and you need total commitment to succeed. Lack of complete passion for your business and of the desire to succeed will most likely result in failure.
How To Take Advantage Of Your Competition
When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so don't ignore them.
Make Money With A Business Opportunity Online
There are so many business opportunities these days that promise to help you make money online. What should you do to choose one? Here are some tips to help you with your decision.
Enough With the Upsells Already!
It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else?
Five Foolproof Ways to Improve Your Web Site Sales
When you run an online home-based business, your web site is more than simply a company location. It's also your primary source of advertising and marketing. If you've noticed that sales are lagging or if you're simply looking for ideas for a site you're building, the following five tips can help you boost revenue and develop an even more successful web presence.
Ways That You Can Make Money From Your Online Business Model
If you are convinced by now that you wish to do an online business and would like to find out which business models are available, this article is written specially for you.
The Power of Buzz
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."
What is So Exciting about Money and the Internet?
I believe it is a principle of human nature that has always been there. You see it in kids digging in the woods for that 'hidden treasure'. You see it in people walking on the beach looking for that 'message in a bottle'. You see it in cues of people in the local newsagent, hoping to buy that 'winning lotto ticket'.
Health Effects of Internet Marketing
It may not rank as a killer like heart disease or cancer, but the rush by many to participate in internet marketing could be putting them at risk of developing serious health problems both in the short and the longer term. The aim of this article is to help you avoid those effects and to prosper - painlessly!
Your E-Business Strategy: Is It Love ... Or Fear?
I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online?
10 Scorching Ways To Heat Up Your Sales
1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc.
Five Proven Methods For Increased Internet Sales
There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet.
Do You Even Realize What Youre Promoting?!
Now, I'm a firm believer in knowing what you're getting yourself into. It's a universal fact of life. I've heard nasty stories of people getting into allsorts of bother, all because they didn't know what they were getting into. Blindly signing contracts, buying dud gear, giving in to the suspicious salesman who "reduces" the price just for today, just for you ? these are all examples of looking over the chasm to the opposite cliff edge?and walking.
Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine
I've never been much of an automobile mechanic, but about 25 years ago an old friend instructed me in the mysteries of how to find out why my old car wouldn't run.
Online Advertising Traffic and the First Law of Web Surfing
Hint: don't send send your online advertising traffic to your homepage.
The Paradigm Shift of Internet Marketing
There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. This trend is a marketing shift from text ebooks to more high valued products like multimedia online presentations and software products.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|