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Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget!
Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!
What is it?
The fact that you don't analyze what type of advertising is working for you and which are not doing so well!
Analyzing the results of your advertising campaigns will help you determine where your money should go. If you skip this task, then you'd probably spending too much money on a lousy campaign! Of course you don't want that to happen do you?
I know that this task is very time consuming and boring, that's why most advertisers always neglect this one. The fact is, it becomes time consuming and boring if you don't create a system for that. This system should inform you the performance of all of your advertising campaigns.
This is what makes online advertising so great. Many online advertising services give you ad campaign reports on a regular basis. They inform you which ads are working and which ones are not. Although not every type of online advertisings have this feature, one of them who does is Pay Per Click (PPC) advertising.
But what if you advertise in ezines (lots of ezines) and ad classifieds? What if you put several banners and text links here and there? How to monitor their performances?
Well, in case you didn't know, there are some services in the internet which really could track your ads and make your job a lot easier. To learn more about this service, you can go to http://www.InternetMarketerSells.com
Once you know exactly the performance of all of your ad campaigns, here are some steps that can save a lot of your advertising budget:
o Determine Your Target Market
Who would be interested in your products? What problems do your products solve? Believe me, reaching untargeted market would only hurt your advetising budget. Don't go for quantity, but go for quality! Many people love blasting ads to a huge community and ended up with no sales at all? Why? Because they are simply reaching the WRONG people.
o Set Up a Realistic Budget
How much money could you put aside for advertising? Remember, don't waste all of your advertising budget on a single campaign! You have to test what type of advertising that will work best for you.
o A Great Sales Copy
Make people want to click through your URL. Your target here is to make them click, not to sell! Let your site do the selling for you.
o Test Several Ads
Test several ads at the same time. Tweak your sales copy. You'll be amazed at how a little difference you add to an ad could result in a HUGE difference in the response. This part is a lot easier if you use an ad tracking tool
o Analyze and Re-invest
Analyze your ads performance. Stick to the ones that give you best results. Now that you know what works and what doesn't, you could re-invest your advertising budget ONLY on the best type of advertising.
Copyright 2005 Farid Aziz.
Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at Internet Marketer Sells
Attitude - The Marketers Most Important Trait
Attitude is a key part of each of us. A central part of our make-up, who we are as individuals. It is also a major factor whether you succeed at what you do or fail. Your attitude about life can give you many different outcomes to a situation, the choice is up to you.
Setting Your Online Business Up for Success!
There is a common misconception that an "online business" requires no investment...that you can make money online without spending any.
Eyes on your eCommerce Website
Copyright 2005 Richard Keir
Yahoo Search Marketing: Is an Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:
If You Build It They Will Come - Not Without Web Marketing!
I'm sure everybody has received an email from a company promising to get their website placed first on all the major search engines. Maybe some of you have even tried these services or may be thinking about it right now.
How To Get An Instant Flow Of Traffic Doing What You Always Do
How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe.
Top 10 Internet Marketing Tips For Your Home Based Business
This article can determine the success or failure of your internet marketing strategy. You see, there is ONE question anyone getting started with a home based business opportunity NEEDS to have the answer to:
How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites
There is an interesting phenomenon on the Internet and that is free public domain content. This is content whose copyrights have long since run out, or other information like dates, figures, government forms, and tons of other information. The problem with public domain content is that it is frequently difficult to find and it is not just organized and available on one website for people's needs. You can use this to your advantage however. All you have to do is seek out free public domain information and include it on your website in order to attract the traffic that is looking for this type of information.
How to get an Internet Marketing Education Without Spending a Nickel
Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt load?
A Crystal Ball for Your Web Business
Are you considering launching an eCommerce website? If you are, you may want to take your crystal ball down from the shelf to shed some light on whether or not your business will fare well online. In reality, there is no magic to eCommerce at all, it is all about preparing, thinking and implementing your ideas and products using sound business techniques. Here are just a couple of questions to ask yourself before you get started:
10 Ways To Increase Your Ads Efeectiveness
The current climate on the internet is very unfavourable to the small business operator. All forms of advertising are becoming blocked, or too expensive. Email is becoming difficult to send, and even more difficult to ensure it arrives at its destination due to spam filters. Ads on sites are being blocked, popups are blocked by peoples browsers, and it's taking more and more effort to actually get noticed if you do make it into view. So what's the internet marketer to do to advertise on a budget these days? Well here are 10 tips which could help you to get your ads and your business noticed.
6 Ways to Guarantee Your Website Will Fail (and how to fix them)
1. Your website is an electronic brochure 2. Can't be found in Google 3. Was last updated when it was created 4. Is organised how you want it organised 5. Is missing what your audience wants 6. Is home grown, and looks like it!
Google AdWords and AdSense - A Dynamic Small Business Marketing Duo
Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.
Its a Community Thing!
You have this great website, you have sent out e-mails regarding your services, printed out hundreds of brochures which you have given to friends and relatives, but what you really need is to get people talking about what you offer. You know that if you can do that, people will recommend you to others and your client base will begin to grow. Sounds great, doesn't it? But how on earth do you get people talking?
Physical and Mental Fitness for Internet Marketers
As you may have already read in our article "Health effects of internet marketing", internet marketers are particularly prone to a number of negative health effects due to the long hours and significant effort necessary to develop and maintain an online business. Those who choose to do so at the end of an already long working day are perhaps more at risk than most and could therefore benefit most from an improvement in both their routine and their environment.
Ways That You Can Make Money From Your Online Business Model
If you are convinced by now that you wish to do an online business and would like to find out which business models are available, this article is written specially for you.
Why Should I Visit Your Website?
If we can't attract visitors to our websites there's little point in having them in the first place. But with millions of sites already available and thousands of new sites being launched daily, ask yourself why would anybody want to visit your site?
SEO 101... These Tags Really Do Matter
In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.
Online Marketing: Math or Myth?
The numbers are supposed to be big in online marketing, but are they significant in the online marketing of music? Clearly, we need someone with 'Net experience to set a few things straight. Scott Meldrum is a businessperson and musician with a dry wit and a background in bulk mail. Oops, excuse me, direct response advertising. He's also the man called on by major labels when they want to brand an artist and reach millions of fans via the Internet.
How To Get Free Publicity For Your Business
You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge!
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