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Alexa Toolbar - The Ultimate Internet Tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.
Founded in April 1996, Alexa.com was designed to provide an interactive web navigation system. The most impressive part of the platform, now owned by Amazon.com, is the free Alexa Toolbar.
First released in 1997, the Alexa Toolbar is known as the "B.S." detector for Internet sites. With over 10 million users, the toolbar tracks how people use the Internet and turns this information into ranking statistics for each site on the Internet. For instance, Yahoo is ranked as the number one most visited site on the Internet.
So how do you use this tool? First, you download the Alexa Toolbar as follows:
1. Go to Alexa.com.
2. Click "Download Alexa Toolbar" at the top of the page.
3. Click "Install" on the next page.
Reload the page you are viewing and the toolbar will appear across the top of your browser. The tool provides you with valuable information regarding any site you are looking at, including your own. It tells you the traffic ranking of the site compared to all sites on the Internet. The tool also provides you specific traffic information for the site and lays out sites that are similar to the one on your screen. Instead of making baseless assumptions regarding how "good" a site is or whether it is successful, you can use the Alexa statistics to get a better idea. If any company approaches you claiming they have a lot of traffic, you can just pull up their site and review the Alexa statistics. This allows you to verify who is receiving a significant amount of traffic and who is feeding you a line of "B.S."
Let's look at Google.com using the Alexa toolbar. Load Google on to your browser and click the #3 number in the toolbar. The Alexa Toolbar information for google shows:
1. The site is the 3rd most popular site on the Internet. [Yahoo is No. 1.]
2. The site takes .8 seconds to load, which is very fast.
Next, click the "see traffic details" link on the page to dive into the site statistics:
The site shows consistent traffic through the year, maintaining a number 3 position. 214,00 out of every million surfers visit the site, which is an excellent "reach" rating. Each visitor views approximately 5.4 pages on the site, which means that users are working there way into the internal pages of the site. This is always good news for a site.
As you can see, using the Alexa Toolbar system can provide you with specific information regarding web sites. The next time you are contacted by someone claiming they have millions of hits or are considering advertising on a site, you can use the Alexa toolbar to get an objective view of the site.
Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego.
Marketing and Design to Get the Most out of Your Website
Once you have figured out your what your focus should be,think of ideas and sketch out each page. Start with you home page; this page should be a 3-5 paragraphs long and state who you are and what you do and guide the viewer to the rest of the site.
How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites
There is an interesting phenomenon on the Internet and that is free public domain content. This is content whose copyrights have long since run out, or other information like dates, figures, government forms, and tons of other information. The problem with public domain content is that it is frequently difficult to find and it is not just organized and available on one website for people's needs. You can use this to your advantage however. All you have to do is seek out free public domain information and include it on your website in order to attract the traffic that is looking for this type of information.
How You Can Promote Products And Services In Internet
There are two ways how you can promote products and services in Internet:
I Want To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.First things first: do a lot of research. Find out what kind of thingappeals to you most. It could be affilate programs, mlm`s or maybe youlike the idea of selling other peoples products for a commission etc.There are a ton of options, and 1000 times more hype. This is why it`s so important to do as much research as you can before starting out. Sure, you can go the long way round, which is how a lot of us start out, but that`s even more of a bumpy ride...heheheOk, so lets say you`ve decided on where you want to start. You don`t have a product of your own, so you decide to sell other peoples information products, just as an example. Don`t make the mistake that so many people do, by trying to sell something you haven`t personally tested.Put it this way: Who would YOU prefer to buy from? Someone who knows absolutely nothing about the product they`re selling? Or someone who has had firsthand experience with the product they`re selling? You know it`s person number 2, right?So test the product first. Learn everything there is to know about it. If people can trust you to give an honest opinion, they`ll be back for more. Great way of getting contacts AND repeat customers.Now you need a website. Sure, get a free site in the beginning. People might not take you real serious, but at least you get to test and play around with your site until you`re ready to pay for one. Owning your own domain name adds credibility to your site, and there are plenty cheap hosts out there, so do that as soon as you feel ready.Make a real fast-loading splash page from which to sell the product. You don`t have long to catch a potential customers interest, so make it fast and interesting.Don`t fill the page with a ton of waffle. Give the most important information. What can the person get from using the product? Why is the product exactly what the person needs? What is the price etc. Give people a way to pay immediately, in case they REALLY like what they see, there and then.If you have a LOT of information, give them a link to a "more info" page, maybe with pics and payment options. Get a small popup where people can sign up for your contact list for notices on future products. Give them a freebie in exchange for their name and email address.Oh look, you`ve suddenly built yourself a contact list! No "leads" to buy from uncertain sources, no "harvesting" email addresses, no bugging friends and family. You did it! Now you need to keep in touch with your contacts.Why not send them a mail asking for a little more info. Maybe a poll on what type of things they`re most interested in? If you know what your contacts are looking for, then you have something to work with. You can find whatever they need, test it out, and when you`re happy with it, say "Hey, I found something I think you may like!"Narrow your focus. Don`t try to be "everything" to "everyone", you`ll just end up spreading yourself out way too thin. Find what works for you, what excites you, and work from there. Yes, I said "excites". We all need a bit of excitement in life, right? So why not work with something you`re excited about? If and when it stops working for you, drop it and move on.Remember, you can do this with all kindsa programs, not just information products. It all depends on what appeals to you most. Just give it a reasonable amount of time, and stick with it. If it DOESN`T work, then hey, you`ll have learnt some things on the way, and you`ll be more ready to carry on to the next thing. Don`t give up, be determined and disciplined,and you will find the way.
They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong!
When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. I learned by trial and error and by just doing.
The Most Powerful Niche in the World and How You Can Always Profit from It
There is one piece of software that is always going to be purchased like hotcakes regardless of how the market is. No matter if it is a recession, no matter if most people experience a "slow" market. It is not even new. It is what made the industrial world what it is today, and it all started with a man called Henry Ford.
Six Little Used Online Marketing Strategies
1. Utilize Your Knowledge
The Rats Are Winning the Rat Race
There was this great entrepreneur who came up with a genius idea. He went and bought eggs; lot's of eggs and paid 5 cents per egg. Then he painted the eggs and sold them for 3 cents. While doing this he became a millionaire. How in the world did he do this?
An Internet Marketing Plan Is Crucial
A Internet marketing plan provides you with a way to define your potential market and allows you the chance to position your business for optimum sales. You wouldn't start on a trip without map, would you? Likewise, starting an online business without a well thought out strategy Internet marketing plan is a recipe for failure. Let's look at some things you must consider when starting to write your strategy Internet marketing plan.
Idiotic Marketers Who Waste Time Should be Shot
Ok, that's a little harsh for a title but you know what?
Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales
The following 3 secrets revolutionized my life. For years I had tried everything I knew with no success. It didn't matter that offline I was a very successful marketing expert, online success remained elusive. The moment I discovered these three secrets things changed dramatically for me.
Ten Simple Tips To Create A Money Magnet Web Site!
Staying awake at night wondering how to pump up your sagging Internet sales?
Marketing Your Networking Group
Several months ago I went on the cruise from hell. It wasn't advertised as a cruise from hell, but instead as an opportunity to check out a networking club, to have fun, to see what this particular group had to offer . . . but make no mistake, it was the cruise from hell.
Beginner?s Guide To Free For All Sites (FFAs)
For those of you who don't know what an FFA site is, it's basically a website where you can post a link/add to your website for free. Generally it is also posted to many other sites at the same time and hopefully somebody sees your link...free advertising in other words. When you post a link, you are also giving permission (whether you know it or not) to receive confirmation e-mails back from the site owner.
The First Steps In Ideal Internet Marketing
The first steps in defining your ideal marketing plan determining what your site is to accomplish. Make sure you know how to measure success before you start implementing a plan. Be sure to set reachable goals and objectives. Defining who is in your target market helps avoid the broadcast advertisements that never seem to work. Each person's target market is different as well. Internet marketing to a specific group increases your chances of success.
My Dog Ate My Website
I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail.
Guru... Schmooru... So What! The Internet Gurus Unmasked
The word "guru", in the Merriam-Webster Dictionary, is defined as:
Internet Marketing Success is a Cumulative Effect
Being successful at Internet marketing does require doing the right things, like search engine optimization and targeted online promotion. But assuming you are already doing these things, the real secret to success is to just do something?anything?everyday to push your website a little further along the road to growing your business.
10 Marketing Tips for Entrepreneurs
Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you're not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:
Niche Marketing: Tactics to Use To Make Money With Niche Marketing
Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy to find solid resources on the Internet that can teach you how to make money with niche marketing.
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