|Ðð©'§ Internet Marketing Information Library|
Avoid The Sharks
They hang around your web site. Not buying, just lurking. Checking out what you're doing and what your target audience is doing. They wait patiently looking for any opening you may accidently give and then they strike. Who are they? Your competitors and they're going after your customers but you can avoid hearing the theme from "Jaws". How?
Your target audience may or may not like your web site. The same goes for your newsletter, products, services, affiliate programs etc but the only way to know is to ask. The feedback you get from your customers can show you things you may not have been aware of or emphasize what you already knew. Either way asking for their input not only helps you but makes them feel more connected. A major step to building a good relationship.
2. Stay In Touch
Contact your customers on a regular basis. Offer them a free e-zine subscription. Ask if they want to be updated by e-mail when you make changes to your web site. After every sale follow-up to see if they are satisfied with their purchase.
3. Friendly Web Site
Make your web site easy to navigate. Have a Frequently Asked Questions (FAQ) page to explain anything that might be confusing. Use an electronic survey to find out how to make your web site more customer friendly.
4. Easy And Free Communication
Make it easy for your customers to contact you. Offer as many contact methods as possible. Hyperlink your e-mail address so people won't have to type it. Offer toll free numbers for phone and fax contacts. Getting in touch with you should never turn into a Kafka novel.
5. Teach Your Employees
If you have employees, make sure they know and use your service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual since each person has different concerns, needs and wants. That goes for your employees also. Give them guidelines but encourage them to come up with their own ideas for customer satisfaction.
Give your audience more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses or discounts to those who make a big purchase. One simple way to impress your customers is to follow through. If you say you're going to do something, by all means do it. Broken promises can lead to bad feelings.
7. Above All, Be Nice
Always be polite. Use the words Please, Thank You, and Your Welcome. Be polite to your customers even if they are being irate with you. We're all human and nobody likes getting yelled at but stay calm, admit your mistake and apologize. Move to correct the mistake quickly and make it up to your customers in a big way. This approach will satisfy the majority of people. Why? Because most customers just want an acceptable resolution to their problem. A little humility goes a long way.
Follow these steps and watch your competitors swim off into the horizon... with empty stomachs.
Daryl Campbell owns and operates Win The Market - Coaching, ideas, tools and fun. Build and Protect your business at http://winthemarket.com
How to Put Your Bookmark on Top Every Time
Do web surfers really bookmark websites anymore? A good friend and very successful marketer online recently said to me, "Ron, bookmarks are a complete waste of time." It was said so matter-of-factly, that we were off onto some other topic in the next breathe.
Viral Marketing Strategies
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are a collection of high impact viral marketing strategies:
Web Success Secret - Overdeliver
A few days back I got an email telling me to look at a software which was revolutionary. It enabled anybody to earn lawful income on the internet without hype or without making any false promises, etc, etc...
Consumer Confidence Increased With Paypal
In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on email marketing, pay per click advertising, safe lists and more. A majority of these people became disillusioned because their revenues from sales of their products were less then their advertising budget. They became very confused since their website statistics reflected a significant increase in hits which did not correlate to the number of sales.
Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders
There are two different groups of online marketers.
How To Make Make Money From a Website
I've had numerous conversations with web entrepreneurs about this topic and many of them agree that the revenue models for web business are often poorly thought out and depend too heavily on advertising for success. Back in the DotComBoom it was accepted that you didn't have to worry too much about your revenue model, it was all about investment capital and IPO's. Of course this eventually led to a crash and nowadays web business, like normal business, has to show sound revenue models and profit forecasts. They need a sustainable way to make money - who would have thought that!
Getting Your Business Listed for Local Search is Just the First Step
The Public has Embraced Local Search and Want to do More
Holiday / Vacation Time But What About Your Online Business?
For many of us, it is time to start thinking about packing our suitcases and jetting off on our summer holidays/vacation. When I had a 'normal' job, this was a time to get out of the office and completely forget about work for a couple of weeks. Things are somewhat different now though as an Internet business never sleeps or takes time off so how do you handle your online business when you are supposed to be soaking up the sun on a far away beach?
5 Fast Ways to Improve Your Website
Building a website is easy. Building a successful e-business is another thing altogether. How to make the most of your web presence? Here's five easy tips to maximize your site.
How to Start an Internet Business
The first thing I must say is it's a mine field out there, and you must take time to look at what it is you are going to do in your business.
Using Web Technology as a Means to Strengthen Competitive Advantage
Many firms underestimate the value of using their websites to gain significant competitive advantage in their given markets. Most businesses only utilize their website as a means of displaying their corporate profile, list of products as well as things like their contact details and email address.
What is Viral Marketing?
Celebrating A Decade Of Online Marketing
Yes, it has been ten successful years of online marketing in the E-world. Many small companies have made it real big in this online world, by applying different marketing strategies and techniques.
Internet Marketing Secrets Spiel
Wouldn't you like to know all the Internet marketing "secrets" that have made me the man I am today?
Online Sales: Easy Way To Turn Freebies Into Sales
Freebies. Freebies. Everyone loves getting things for free.
Online Network Marketing 101A - Basic Must Steps to Follow to be a Successful Marketer
This guide is for people who know what network marketing is but still in need of a "boost" to start either because they are lost and not know what to do or they have a really bad mentor. If you feel that this reading is not for you, you are very welcome to view my other articles.
The Power of Reverse Advertising
How many times have you heard that posting on FFA sites are a complete waste of time?
Online Parties with a Twist
We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers to your game, a guest has the chance to see some products they simply cannot do without, thus making you sales!
How To Profit Using Public Domain Works
The public domain is full of books, journals, literary works, videos, audio, music sheets, software and government works that you can use any way you choose and create unlimited wealth with a little creativity.
How You Can Acquire Exclusive Rights To Products; Part 2 of 2
The steps to gaining exclusive rights
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