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A Hitchhikers Guide to the Internet
"Where do you work?"
Sound familiar? No? Well, it should. More and more people are working from home on the Internet, and there are two things you should know about your office when you work on the Internet.
First, your office will be very, very small and very, very lonely. Just you and your pajamas.
Second, your office will be very, very big and full of many, many people from every corner of the planet, mostly trying to sell things to each other. That is because when you work from home, Planet Earth is your office and theirs.
For instance, would you believe that a man on the Internet in the Ukraine delivers the local weather forecast in Sydney to Chicago? So much for sticking your head out the window.
I have a client in the UK who sells machine parts through a website selling ball and roller bearings to every country in the world ... except the UK, of course. Doesn't that make the local hardware store redundant?
With so many clients crowding into my office, I could use some stress relief strategies around now.
Office Politics in the Global Office
My clients live on almost every continent, and the only thing that occasionally gets in the way of seamless communication are time-zone differences. (If Columbus would have minded his own business, we wouldn't face even that challenge!)
What's more, my clients are not always English-speaking, and neither are all of my clients' websites. Can you say netzwerküberwachung? I do search engine optimization in four languages - English, French, Spanish and German - which tells you something about the global office in which some of my clients sit.
But there is more than just language that makes the global office a tricky workplace to navigate. Aside from the lack of water coolers and washrooms, most of the world works in metric, but the biggest Internet market works in imperial. So some customers won't know what a mile is, and others won't know what a kilometer is.
And everybody spells funny to someone else. Is it honor or honour? Center or centre? Folks or peeps?
Fortunately for me, I live in Canada. 95% of Canadians live within a stone's throw of the US border. (They are all folks, by the way.) So we officially learn to spell and to count the way the British do (but they are still not peeps). Nevertheless, Americanisms sneak across the border by osmosis, perhaps due to an attack dog budget shortfall at the illegal aliens department.. At least I'll know what a mile is ? it's that thing people want to take when I give them an inch.
And what about currency? I make it simple. I use US dollars, because that really is the currency of the Internet. But I also accept Paypal payments, so anybody can input their favorite currency and out pops US dollars on my end. I wish more people would do that. I could use more dollars.
If none of that phases you, consider time zones. Just as a client in Australia is waking up, your client in the United States is going to bed. And how will they reach you when you are not in the office. Tools like email to phone services can help. So can insomnia.
Nobody twenty years ago would have imagined that you and I could sit at home and type words into a TV screen to make a comfortable living. Welcome to my office ? Planet Earth.
Hmm. Right now I am reading The Hitchhiker's Guide to the Galaxy...I wonder if I can work from home on the Internet on any other planets...
Trust, the Key to Success
Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name on your site with the Verisign Banner or the Better Business Bureau seal. These are not just added accessories to make your site look pretty this is your good name hard at work.
Viral Marketing - Spread the Word
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may accept, should the price favour them.
Success is a Process, Not an Event
We all need a little inspiration once in a while, and we all need to be reminded that achieving success is a process, not an event. It doesn't happen over night. Here are some ideas for improving your chances of internet business success.
Now, Even A Monkey Could Easily Accept Online Payments
I just came across this web site called PayDotCom.com
What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing
Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey.
Online Marketing Secrets & Marketing Strategy For An Succesful Web Site
starts when a web site is being planned... And is not what many think: just banner advertisement and search engine optimization, Adwords at Google or Pay per click at MSN
The REAL Secret to Building A High-Profit Internet Business
My wife laughs every time she sees me doing it.
Differentiate and Grow Rich: The Importance of a Strong USP
"With 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?"
Internet Marketing Requires Persistence
Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online:
Yahoo Search Marketing: Is an Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:
6 Ways to Guarantee Your Website Will Fail (and how to fix them)
1. Your website is an electronic brochure 2. Can't be found in Google 3. Was last updated when it was created 4. Is organised how you want it organised 5. Is missing what your audience wants 6. Is home grown, and looks like it!
Web Internet Marketing: 10 Magical Secrets To Make Your Ad Appealing
Do you want to make your ad appealing and increase Your sales?
What is Guerrilla Marketing?
The history of these battles is the history of guerrilla warfare.
Making Money in the Online Dating Gold Rush of 2004
Have you noticed the explosion of Websites related to love, sex, matchmaking, relationships, etc.? They're popping up all over the place. Why the sudden popularity you ask? Well, the reason for this "gold rush" towards Online Dating & Relationship Oriented Websites is really quite simple: people are making a lot of money with them!
Enough With the Upsells Already!
It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else?
Drive Tons Of Traffic To Your Web Site
If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you're trying to build your ezine or prospect list or get potential customers to contact you or buy your products or services, getting people to your web site is a must and can be a challenge.
Do Online Business Ethics Exist?
In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rule may have applied before there now only exists chaos, greed and hype.
The Worst Internet Marketing Strategy Ever?
Many people are downright frustrated.
Network Marketing Online ? The Method
Network Marketing online works by giving you your own online store and leaving it up to you to get people there. By doing this the company save millions a month in advertising. Not to mention physically opening a shop in every mall and the cost of running it. So the money is saved by making it online. The incentive to you is the commissions.
Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.
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