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How to Build an Asset Out of Giving Stuff Away for Free
We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere.
But can you really build an asset out of giving stuff away?
I believe you can and I'll tell you why.
I have dozens of small web businesses in diverse fields and one site in particular drives traffic in droves to most of the others.
That's its job. It's a portal; a catalyst and it's good at what it does.
You know what though?
I have been consistently and unwittingly underestimating the power of its innate potential to build an asset, a priceless asset.
Until recently this valuable catalyst had no opt-in facility, no newsletter.
Crazy - and it took my ten year-old granddaughter to point out the error of my ways.
Here is the 4-point action plan I implemented to persuade her I wasn't a terminally doddering old duffer.
1. I set up a dedicated subscription web page offering targeted visitors a bumper bundle of goodies to opt-in and sign up for a free newsletter I have yet to launch.
2. I emailed my existing lists directing members to the bumper bundle page.
3. I installed the script for an opt-in responder form on the home page of the portal.
4. I inserted a link in most of my other websites.
That was several weeks ago and already it's showing signs of paying off.
I am averaging around 30 sign-ups per day and my new list currently stands at 1300+
The subscription site is an ugly duckling - but so what ? the technique is working.
If you would like a sneak peek at how I'm building an asset out of giving stuff away for free, you might like to visit the site featured in the resource box below.
Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction titles to his credit. http://free-stuff-xl.com
How to Set Up a 7 Day E-Course
Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do for them.
10 Marketing Tips for Entrepreneurs
Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you're not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:
Online Testing Optimization
Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping records, and tabulating and comparing the results. The winning variable then becomes the control, or bench mark, which future ones are measured against. Let's look at testing in more detail...
Why the Internet is an Entrepreneurs Dream
Not long ago, a vacation that entailed travelling across much of the U.S. helped me reflect a bit about my Internet business, and reminded me of the powerful advantages of doing business online. Let's consider just a few of them...
Some Practical Guidlines for Getting Involved with Internet Marketing
This article addresses the 'how' and 'when' of getting involved with internet marketing.
Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But, tread lightly and do your research before jumping into the world of Internet marketing. While many people feel that internet marketing is all a scam, simply stated, this is false. There are quality companies and quality business plans that are proven. Likewise, there are just as many and even more that are not worth your time or the expense. To understand the differences you need to take the time to research and then decide if the company is right for you. First, you should understand that in most internet marketing endeavors, you will own your own business. You are not working for someone else, which is a nice bonus, but it can be a downfall to many. There are extra expenses that you personally need to take on. You need to keep yourself motivated to do a good job on a daily basis. If you believe you can handle these simple things in internet marketing, then you can start your search for a company to work with. There are many. It will take you a good amount of time to decide which one is right for you. Do you want to sell products? Do you know enough to sell software? Can you see yourself promoting your business online, over the phone, in your neighborhood, and to your family and friends? Look into the business's history. Do they have a long background with a proven track record? If it's a ground floor opportunity, can you trust and believe in it enough to make it successful? Is the business a member of the Better Business Bureau? What about others who have done the business, what do they have to say? Will they provide training, materials, or anything else that is needed? Once you combine all of this information, it is only then that you can and should decide on an Internet marketing company. While there are definitely advantages to working an internet marketing business from home, never kid yourself that it won't be hard work all the way. But, by doing this basic amount of research and gathering this information, you can trust that the internet marketing business you take on is the right one for you.
Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed
Do you remember the first time you got on the internet to start marketing?
Five Ways to Quadruple a Websites Revenue
Many website owners all too often give up on their website, even before their site has had time to shine. It can take months, or even years to reach the optimum for a business so why not expect the same out of a website? It is hard to find a business that finds the desired revenue within the first year. So why should a website be as popular as it should be within the first few months or years?
10 Search Tips for Internet Marketers
From kids to the old, everybody searches and search engines provide search tips to help searchers get more relevant result.
Finding The Right Internet Marketing Technique For You
Finding the right Internet marketing technique that works best for you is probably going to be trial and error. Different web marketers have found their successful by using different marketing ideas. Each person's target market is different as well. You will have to try a variety before you find the Internet marketing technique that works best for you and your web-based business. Here we will throw out a few suggestions to try and see what works for you.
Solution Catalog - Getting More Out Of Your Searches The Fast And Easy Way
Are you Tired of being Burned by your Internet solutions? Take advantage of a solution catalog with a difference, where your needs are thoroughly researched before they are presented, thereby providing you with trusted results.
How To Hold On To Your Customers Like Hell And Make Them Pay You Again And Again!
With the years competition online, has become fierce. Studies shows already that there are more web pages in cyberspace today than there are humans on the face of the earth. All these jostling for the same customers. And if you remember that the primary purpose of every business is to acquire customers, then you will understand how serious this is.
Look Smart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"), the difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness.
Hype! Has The Internet Gone Too Far?
I remember back in the 1980s (history for many of you reading this), I had a friend working at the University of California who had access to the Internet through the University system. It was new, it was esoteric, it was for academicians, nerds, and professional scientists.
Growing Your Business In CyberSpace
A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004
The Truth Behind Guaranteed Sign Ups
I've got a confession to make... I have been into guaranteed sign ups business for a long time but I realised many people do not know how sign ups really work.
Internet Marketing ? A Maze In A Haze?
Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route......dead end. Someone sends you off down another route with a big smile on their face.......another dead end. Another route looks promising.......until it fizzles out and you reach another dead end. You can't cheat by looking over the hedge, it's about 20 feet high! A big ladder so you can get a good view? No, they've all been hidden. None left on the planet! Except those in the vaults of the internet gurus, you suspect.
The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here's why? The Google Toolbar has grown significantly in features since inception. It now features several new useful features but the main focus of this article is on those that aid in search engine optimization. So without further ado here's the Google Toolbar unfolded.
10 Psychological Desires To Insert Into Your Ad
1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.
Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone
Your Enterprise Won't Survive Unless People Find It
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