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Internet Marketing Strategy:The Advertising Co-op
The advertising co-op is an Internet marketing strategy that should bring sustained financial success.
Benefits from a well run advertising co-op include:
(1)Responsive highly targeted advertising
How An Advertising Co-op Works
Members of the same program pool their money to pay for advertising. Typically, a co-op group will consist of 3-12 members.
The best advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate in the co-op, the cost per individual is only $12 (US).
Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral url.
To organize the co-op you'll need:
(1)an URL (website) rotator
For a comprehensive list of FREE URL rotators visit:
For a comprehensive list of FREE ad trackers visit:
When the ezine ad is run, the ad will contain the URL of a rotator. Inserted in the rotator will be the referral URLS of the co-op members. As ezine readers click on the URL in the ad, the referring website URLS come up in rotation for the co-op members.
To insure the integrity of the co-op each member should convert their referral URL to an ad tracking URL and submit this second url to the co-op organizer.
Each time the ad tracker URL is clicked a hit will be recorded by the ad tracking program. All co-op members can be assured that the ad responses are distributed evenly since they can compare number of hits with other co-op members.
It is an advertising axiom that TARGETED ADVERTISING brings the best results. By TARGETED I mean you are advertising directly to a group that has demonstrated an interest in essentially the area you are promoting.
Such as advertising a search engine submission service in an ezine devoted to website promotion.
With over 300,00 online ezines in existence finding an ezine that covers your target market should be easy.
To find appropriate ezines for advertising these are two of the best ezine directories available:
(1)Do not advertise in any ezine you have not subscribed to.
You want to make sure the ezine offers QUALITY information and is being read by its subscribers.
(2)Distribute a list of co-op participants with name and email address to all co-op members.
(3)For network marketers the advertising co-op is the perfect promotional choice.
(4)If you are a member of a free-to-join multi level advertising program, where you can contact downline members, organizing a co-op can have long term benefits for a very modest cost.
Even though you are doing paid advertising for a program that does not give an immediate cash reward to co-op members via 'sales', THE LIFETIME BENEFITS FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE DRAMATIC!
Robert A. Kearse is editor of The Tax Torpedo Newsletter. Each issue features FREE tools and resources vital to the success of your work at home business. "The FREE stuff that works! Not the free junk." Plus, a powerful source of aricles on Internet marketing strategy. Plus, extraordinary bonuses for new subscribers! Published every two weeks. http://100FreeWorkAtHomeTools.com/freenewsletter.html
My Secret To Selling More Big Ticket Items
Many aspiring Internet marketers hear all of the talk about earning a six-figure income and assume that it's all hype. Some of it is hype, but earning a six-figure income really isn't difficult. I've watched friends generate "six figures" in sales as we sat together in conferences or meetings! Today I'm going to tell you how you CAN do it too. I'm going to give you a system that I guarantee you haven't seen before. It's one I created, tested, and now use extensively.
Network Marketing Online ? The Method
Network Marketing online works by giving you your own online store and leaving it up to you to get people there. By doing this the company save millions a month in advertising. Not to mention physically opening a shop in every mall and the cost of running it. So the money is saved by making it online. The incentive to you is the commissions.
Effective Time Management Earns You More Money!
In this article, "product" means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, "print on demand" for ebooks, fulfillment for orders and so on.
Sales Marketing: Ten Magnificent Marketing Ideas To Amplify Your Business
You can magnify and expand your business if you have these magnificent sales marketing ideas below:
Grab that Browser! The Captive Affiliate Marketing Model
Creating mini-sites that grab your browsers and prime them into buyers
Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers
It is not enough to set up a website to promote your product.
Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions
I recently noticed that my friend's two-year-old, Conor, is getting to be quite the big boy. For one thing, he has suddenly morphed from a pudgy baby into a mini version of her husband. For another, he's becoming increasingly curious. The last time I saw him he must have asked me at least 20 times, "What's that?"
I Want To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.First things first: do a lot of research. Find out what kind of thingappeals to you most. It could be affilate programs, mlm`s or maybe youlike the idea of selling other peoples products for a commission etc.There are a ton of options, and 1000 times more hype. This is why it`s so important to do as much research as you can before starting out. Sure, you can go the long way round, which is how a lot of us start out, but that`s even more of a bumpy ride...heheheOk, so lets say you`ve decided on where you want to start. You don`t have a product of your own, so you decide to sell other peoples information products, just as an example. Don`t make the mistake that so many people do, by trying to sell something you haven`t personally tested.Put it this way: Who would YOU prefer to buy from? Someone who knows absolutely nothing about the product they`re selling? Or someone who has had firsthand experience with the product they`re selling? You know it`s person number 2, right?So test the product first. Learn everything there is to know about it. If people can trust you to give an honest opinion, they`ll be back for more. Great way of getting contacts AND repeat customers.Now you need a website. Sure, get a free site in the beginning. People might not take you real serious, but at least you get to test and play around with your site until you`re ready to pay for one. Owning your own domain name adds credibility to your site, and there are plenty cheap hosts out there, so do that as soon as you feel ready.Make a real fast-loading splash page from which to sell the product. You don`t have long to catch a potential customers interest, so make it fast and interesting.Don`t fill the page with a ton of waffle. Give the most important information. What can the person get from using the product? Why is the product exactly what the person needs? What is the price etc. Give people a way to pay immediately, in case they REALLY like what they see, there and then.If you have a LOT of information, give them a link to a "more info" page, maybe with pics and payment options. Get a small popup where people can sign up for your contact list for notices on future products. Give them a freebie in exchange for their name and email address.Oh look, you`ve suddenly built yourself a contact list! No "leads" to buy from uncertain sources, no "harvesting" email addresses, no bugging friends and family. You did it! Now you need to keep in touch with your contacts.Why not send them a mail asking for a little more info. Maybe a poll on what type of things they`re most interested in? If you know what your contacts are looking for, then you have something to work with. You can find whatever they need, test it out, and when you`re happy with it, say "Hey, I found something I think you may like!"Narrow your focus. Don`t try to be "everything" to "everyone", you`ll just end up spreading yourself out way too thin. Find what works for you, what excites you, and work from there. Yes, I said "excites". We all need a bit of excitement in life, right? So why not work with something you`re excited about? If and when it stops working for you, drop it and move on.Remember, you can do this with all kindsa programs, not just information products. It all depends on what appeals to you most. Just give it a reasonable amount of time, and stick with it. If it DOESN`T work, then hey, you`ll have learnt some things on the way, and you`ll be more ready to carry on to the next thing. Don`t give up, be determined and disciplined,and you will find the way.
Beginner?s Guide To Free For All Sites (FFAs)
For those of you who don't know what an FFA site is, it's basically a website where you can post a link/add to your website for free. Generally it is also posted to many other sites at the same time and hopefully somebody sees your link...free advertising in other words. When you post a link, you are also giving permission (whether you know it or not) to receive confirmation e-mails back from the site owner.
How Quality Content Will Increase Your Traffic and Sales
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.
Why Have An Internet Marketing Business?
"The Internet Gold Rush is under way" Bill Gates, chairman Microsoft Corporation.
The Paradigm Shift of Internet Marketing
There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. This trend is a marketing shift from text ebooks to more high valued products like multimedia online presentations and software products.
Time Management And Organization For Online Marketers
TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products. But often, organizing information (i.e. ad copies, sales letters and contact addresses) and managing this information eat up much of online marketer's time. Precious time that could have otherwise been spent selling products and earning money.
Don?t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate
Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.
Is There A Future For Spam?
Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to your inbox and ever more devious practices on the part of spammers you'd be forgiven for thinking that spam is here to stay.
Seven Sure Steps In Building Your Reputation Online
If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one?
What a Billionaire Balloonist Taught Me About Internet Marketing
Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is one of the world's most successful and adventurous businessmen. Not being satisfied to run several highly profitable businesses Branson also engages in occasional feats of courage, or stupidity, depending on your stand point!
3 Simple Steps for Revealing Marketing Secrets of the Experts
Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed.
Five Ways to Give People a Reason to Buy Your Product or Service
Overcome lackluster copy and lack of product sales by using the passion approach. Announcements, such as "Here's my product!" do not work. Sure, you put a picture up and maybe a list of its features. What's the promise? Where's the benefits? How will your potential buyer's life be better by obtaining your product? How does a picture or list of features compel your prospective buyer to buy? The consequence? You miss many sales.
An Approach to Advertising on the Internet
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet.
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