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New Form of Click Fraud Discovered
If you use PPC advertising and are in a highly competitive market, you can't afford not to read this.
You already know that if you're adventurous enough to run your own pay-per-click advertising campaign--e.g., Google Adwords, or Overture--you should watch your site traffic like a hawk, and keep all server logs for the inevitable day when you get a flood of suspicious hits that don't convert, and you need to get your money back. But just when you thought it was safe to go back in the PPC waters, a new shark has been sighted.
According to a recent article in theregister.co.uk, you now have another kind of click fraud to worry about. Or perhaps we should start calling it "no-click fraud." Unlike every other kind of click fraud where nefarious website owners click the advertisements on their sites or nefarious competitors click on your advertisements to try to bankrupt you, this new breed of click fraud doesn't click at all. Instead, the fraudsters launch thousands of searches on a specific keyword you've bid on--and don't click. This drives down your click-through rate, which eventually leads to all the advertisements targeting that keyword getting pulled. With all the competing advertisements pulled, your competition can then waltz in and get top billing on a competitive keyword for five cents a click.
What Is To Be Done about this New Click Fraud Menace?
Tracking this form of click fraud may be more difficult than with other forms, since your server logs won't be any help when the criminal has never visited your site. Still, as with the other forms of click fraud, one of your best defenses is to monitor your click-through rate, and look for sudden changes. Only now you'll have to watch out for sudden drops as well as sudden spikes.
If you've been a victim of this kind of click fraud, or think you may have been, we'd love to hear your horror story, along with how Google responded (or didn't respond). Of course, if you don't want us to share it with our readers, you can trust us to keep a secret.
The Naughty Niches: Potential Gold Mines or Business Killers?
Okay, so you're looking for new ways to grow your online business and you can't help but notice all those adult oriented matchmaking sites popping up (literally) all over the place. After awhile you begin asking yourself if it's time to replace or augment your G-rated online dating affiliate links with companies offering something a little more seductive.
Arrgh. . .Those Stupid Internet Marketing Cliches Are True!
If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. Think outside of the box. Content is king!
Joint Ventures - How They Can Benefit Your Business
Joint ventures are partnerships in which two or more businesses join forces to work together in promoting each other's business. Both parties agree to endorse each others service or products on their website, in their newsletters or mailings.
What Is Drop Shipping? The Perfect Solution
Drop shipping one of the greatest business innovations since products. Seriously, don't laugh! I'm not joking! With what other service can you use another company's products, their warehouse, their shipping department, and have them provide you with all the information you need? Do you see what I mean now?
Five Ways to Give People a Reason to Buy Your Product or Service
Overcome lackluster copy and lack of product sales by using the passion approach. Announcements, such as "Here's my product!" do not work. Sure, you put a picture up and maybe a list of its features. What's the promise? Where's the benefits? How will your potential buyer's life be better by obtaining your product? How does a picture or list of features compel your prospective buyer to buy? The consequence? You miss many sales.
Top Ten Ways to Attract Targeted Local Customers With Online Marketing
Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location?
Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers
It is not enough to set up a website to promote your product.
What is Article Marketing?
Simply put article marketing is advertising your web site through the use of articles. This choose of advertising is preferable over others for the simple fact that it's free. There are many article directories that allow you to submit your articles for free. They allow you to have a resource box at the end of your article that you can plug your site and products with. Not only that but if you're into building links this is a great way of doing it. If your article is chosen by publishers they will republish your article on there websites giving you even more publicity and exposure. A well written article can give you massive exposure.
6 Steps to Establish Your Expertise
Like the Internet itself, online marketing resources such as blogs, chat rooms, and user groups are vast and puzzling. On one hand they offer that elusive "promise land" of free and effective marketing. On the other, they embody a "time sink" of astronomical proportions. They have addictive qualities and their effectiveness is measured only by your own self-control.
Internet Secrets Revealed - Six Easy Steps to Build a Website to Success
Internet Secrets Revealed! Six Easy steps to build a website to success. How to start a business or improve an existing business.
How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper
What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity.
Six Lesser-Known Online Marketing Ideas
Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. It also makes the difference on their decision to buy.
Seven Golden Rules Of Internet Marketing
"Do unto others as you would have them do unto you." How many times have we heard that Golden Rule? And certainly it is golden, and a good rule to live by! But with all due respect, God never had to market on the Internet! And there are probably more than seven solid principles we should all be following, but these seven should get you well on your way down the "Golden Path to Prosperity." So let's get started!
The Deadly Itch!
It is a story about Manku, a blind man who was lost in a maze of wealth. It is a story about each of us. Read and interpret carefully.
8 Things I Have Learned As An Internet Marketer
I started as an internet marketer, like I am sure a few of you have with various mlm programs. After little success with these types of programs I finally decided it was time I make my own website and get serious about marketing on the internet. Although I have not been doing this as long as some, there have been a few things that I have learned along the way that have helped me achieve much more success than my previous ventures in mlm. I would like to share with you 8 things I have learned since becoming an internet marketer.
Summer?s Internet Traffic Jam
Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips to the beach; for most Internet businesses, summer implies slower traffic.
Successful Marketing Using Websites and Why So Many Businesses Get It Wrong
Many great website concepts are developed, launched... and then flop! The primary purpose of a website for any business is to generate increased revenues or reduced costs, or both. If it doesn't meet these goals it's going to be canned. So why do apparently good concepts fail? Because without all the pieces in the puzzle, we can't get the full picture.
E Is for Everything?
Just this week, a member of my audience asked me the following:
Find Your Niche
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
Take the Guesswork Out of Niche Marketing
Many of us learn from the Gurus that we should identify a niche and dominate it, so we can make money online. They give us brief glimpses about what is to be done, like identifying a niche market by browsing magazines and hanging around in forums and discussion groups to see if we can be hit by an idea brainwave.
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