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Why Your Online Advertising Traffic Leaves as Soon as It Arrives
Online advertising traffic leaves when advertisers don't make it easy to stick around.
Business website owners who buy online advertising often get frustrated when most of their
expensive traffic leaves as soon as it arrives--i.e, it "bounces."
Why does traffic from online advertising bounce? Think about it: you've done the same thing many
times. You've searched on a search engine, clicked on a result, then left that page less than ten
seconds after you arrived. You did that again and again until you found what you were looking for.
You might easily have left a trail of bounces on the server logs of a dozen websites, for a dozen
website owners to worry over.
Why did you keep leaving? Because you weren't finding what you were looking for on those websites
within the first ten to thirty seconds of arriving. Experience had taught you that you'd find what
you were looking for faster clicking on other search results, one of which was bound to have what you
were looking for, than sifting through the pages of a website that didn't look very promising from
That's how everyone searches, and how everyone treats online advertising. You have to work with this
behavior rather than against it.
How to Catch Your Online Advertising Traffic before It Bounces
So how do you keep online advertising traffic from bouncing? Think about why you bounced. What made
you doubt that the website had what you were searching for? If you were using a search engine, you
had searched on a keyword--let's say you searched on "small business website content." Without
realizing it, you were scanning each page for the keyword, "small business website content," or
something very close to it.
A website that talked about "small business web copy" might have been what you were looking for, but
if you didn't know that "web copy" is just another term for "website content," you'd have hit the
"back" button. You'd keep hitting the "back" button until you arrived at a page that had that keyword
in the page title, page headings, and in the first few lines of the body, maybe in boldface to make
it easier to find.
Of course, if you arrived at the page via a link from another website, you weren't looking for a
search engine keyword. You were just looking (hoping) for something that had to do with what made you
click on the link in the first place. If the page title and the first page heading resembled the text
of the link you had clicked on, you'd feel like you had found what you were looking for--no worries
about this being one of those pages that changed after the other site started linking to it.
But if the link promised no. 72 monkey wrenches, you'd feel let down if it brought you to the
homepage of a hardware store. Experience tells you the store might have stopped selling no. 72 monkey
wrenches long ago and never bothered updating its inbound links. Experience also tells you that even
if the site does have what you're looking for, it may be more trouble than it's worth to find it. Why
search through a website when search results from the entire world wide web are just a click of the
"back" button away?
Thanks to the "back" button, on the web, no one has to feel let down for long. Except advertisers who
let visitors down.
About the author
Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits
Do you want to generate more profits from your online promotion?
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Oh no... are people leaving your site without buying?
What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
Top 3 Free Marketing Techniques
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.
Googles Own AdSense Tips
Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.
E Is for Everything?
Just this week, a member of my audience asked me the following:
Keys To Successful and Profitable Niche Marketing
The market world is increasingly becoming specialized. Instead of offering a wide variety of goods or services, businesses prefer to cater to a select few. Also known as a niche market, serving such a well-defined segment gives businesses more time to focus on their customers' needs and provide them quality service. However, the challenge is competing with bigger brands and how to beat them at their own game by using the key to niche marketing.
I don't know what you are promoting, or what methods you prefer, but I'll bet I know one thing for sure. When you post an ad, display a banner, or enter your site into a traffic rotation, you want people to take the time to look at your offer.
Online Advertising Mistakes ? 3 Donts For Newbies
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Target Practice And The Internet Entrepreneur
Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. Not an easy task! How can there NOT be variables when you are advertising to billions? It isn't always where you advertise that makes the difference; it's HOW.
10 Killer Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.
Researching For Niche Markets
When it comes to researching for niche markets, many people are confused and are never quite sure if they have found a niche that is open to additional competition and still has considerable demand, or if the niche is closed off to new entry. The answer is there is almost always demand in niche markets, and if you feel the demand is being met then there is demand for additional niches within a niche market. When researching niche markets and trying to decide what would be most profitable, you should first look at what you enjoy and would be best at doing day in and day out. The reason it is important to analyze your desires and strengths is because you want your home based business to work and be profitable, and if you do not enjoy it you will not be able to give it the attention it needs to grow, regardless of the demand within the niche. So, evaluate what you like, your skills, what services or products you can provide, and then begin figuring out the niche for your particular skills and products. If you don't feel there is a high demand, or the market is already saturated, then consider altering your product or service a bit so there is a niche market for it. All you really need is a little creativity.
Targeting Online Customers
Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It's important to remember that the definition of your online customers always comes from your customers' basic needs and preferences. Your customer's needs define your online business. If you define your customers based on their requirements, you will know what direction to follow based on your understanding of their needs. As a result, you won't necessarily sell your products or services to a specific demographic group, but rather to the people who actually need your products or services.
Online Testing Optimization
Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping records, and tabulating and comparing the results. The winning variable then becomes the control, or bench mark, which future ones are measured against. Let's look at testing in more detail...
Streamlining Internet Marketing
With each new Internet Marketing (IM) Guru, there comes a minor evolution in the field. While some only tweak an established rule, others, like Stone Evans of Plug-In-Profits (PIPs), completely revolutionize the industry.
Ecards as a marketing tool
As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet ? ecards!
Simple Steps to a Great Banner Ad
Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.
Website Advertising: How to Seduce Your Website Visitors And Make Them To Buy From You
Website advertising is an art and you must understand its dynamics before it will work for you.
Basic Rules For Effective Email Marketing
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to you
What Are 7 Psychological Triggers That Make People Buy?
Did you know that there are seven psychological techniques that literary persuade people to buy?
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