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Classified Ads - What Works & What Doesn?t
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?
Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services. Here are some top tips they offer based on their own client projects.
TOP TIPS FROM OHIOHELP.NET
I. CLASSIFIED AD PLACEMENT
Study the ads in publications where you would like to place yours to see what works. And STUDY them like you'll have an exam over them. If you didn't see the ad before, skip it. Only focus on those who repeatedly placed the same ads - -these people are selling off of them: bottom line.
While you're at it, call some of those companies who are not your direct competitors and ask how their ads pull (and log their replies for reference). Exchange contact information and follow up so that you can possibly team up with them later in a joint venture and send clients back and forth.
Results show that small ads placed in inexpensive publications generally bring in phone calls and clicks to websites, but no email replies. And on the average, these callers reported having limited or no Internet access along with limited or no computer / email capabilities in their homes. If they had access at work, it was limited and did not offer personal / private email. Toll-free numbers brought in more responses than local numbers with area codes. And fax numbers brought in nothing at all.
II. CLASSIFIED AD GIFTS
Sales increased with the inclusion of Gift and Reward items in a call-to-action ad. Popular items were:
A. A No-Cost Information Kit that included a variety of tip sheets,electronic books and software sent via downloadable links in printed sales letters and included on disks or CDs. All items were mailed Flat Rate via Priority Mail.
B. A Book / workbook set sent the same way or mailed Media Rate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included in the package.
C. A special "Freebie" item of their choice from our bookstore was mailed or emailed with mention of the ad.
III. CLASSIFIED AD COPYWRITING
To increase customer contact, communication and overall sales, include specific pricing in the ad; for example, say, "rates from $39." Also list an email address with a domain name and specific person to contact. In other words, instead of emailing firstname.lastname@example.org, email email@example.com using a first name for familiarity. (Note that some classifieds charge a 3-word count for URLs but only a 1-word count for email addresses.) And use an action verb in your call-to-action, "Mention Ad for?"
So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales.
To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email firstname.lastname@example.org. Preview your own "MAP: Move Ahead Plan" book and spiral-bond workbook set today and receive your No-Cost Information Kit along with it by visiting http://help-plan.biz
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: email@example.com
About The Author
Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net. For more help with marketing, public relations and writing, email firstname.lastname@example.org or call: (614) 529-9459.
Seven Ways to Keep Earning After Youve Completed the Sale
So you've just sold another digital product; things are going great, right? Well, they might be, but unless you separate yourself from the crowd, you're probably still leaving money on the table. Here are seven simple ways to keep the money coming in long after the initial sale.
8 Benefits Of Helping An Online Business Newbie
Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction.
The ABCs of Online Customer Support
Want to provide great online customer support? Want to provide the kind of customer support that will grow your business, by building customer loyalty and satisfaction? It's not as hard as it sounds! Just remember your ABC's.
Internet Marketing Online: How To Help Yourself By Helping Others
If you want to go far in business, and be a roaring success, you must understand that your success depends on others.
Internet Marketing: 10 Hypnotic Psychological Desires To Empower And Make Your Ad Irresistible
Psychology is the engine that drives human behavior.
If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '... then you don't have to take my advice ever again!'
Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders
There are two different groups of online marketers.
Success in On-Line Business
Here is a story of four traders who each started with a website built by us, retailing the same products Australia-wide from different cities. It's hard to compare businesses with different products in different markets, but these four businesses had all those factors in common.
Using Web Technology as a Means to Strengthen Competitive Advantage
Many firms underestimate the value of using their websites to gain significant competitive advantage in their given markets. Most businesses only utilize their website as a means of displaying their corporate profile, list of products as well as things like their contact details and email address.
Do You Market To These Emotions Online?
What can Mother Theresa and Charles Schwab teach you about marketing online.
Summer?s Internet Traffic Jam
Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips to the beach; for most Internet businesses, summer implies slower traffic.
Viral Marketing - Spread the Word
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may accept, should the price favour them.
An Approach to Advertising on the Internet
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet.
Dos and Donts for the Internet Marketing Newbie (Part 2)
You are now reading Part 2 of my article the "Do's and Don'ts for the Internet Marketing Newbie". Part 1 covered the Do's and this part will cover the Don'ts.
Don?t Fall Into the Same Trap as Most Affiliate Marketers
One of the biggest mistakes affiliate marketers make is that they only concentrate on building a short-term business where they just make small sales, one sale at a time. If they stop running their ads their business would cease to exist! The following strategy will allow any affiliate to build a long-term business and make repeat sales to the same customer over and over again. Using this strategy will persuade potential customers that you are an expert in your field and making money will become all the easier!
9 Great Reasons To Help An Internet Marketing Newbie
Zig Ziglar the famous self help guru was once quoted as saying "You can get everything you want in life if you help enough people get everything they want in life."
A Website Model That Makes Money Online
I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself. Remember the internet provides no limits. This is one example that does work for me, and may give you an insight into exactly a website model, that you may like to put into action for yourself. Affiliate marketing and/or sales of any kind on the internet, requires a real commitment, as I am sure you do already realize. The internet is really one of the greatest training grounds in the world for sales. You can try and fail many times, until you find that system and approach that will work for you. But the commitment that you show in meeting this challenge, will be a lesson that you will always remember. Success is always achieved in no matter what you do, through simple hard work. There is no easy path to success, but when you achieve the success you are after, there is no greater feeling. So lets begin. In this example my website, which for the purposes of this article i will call '????'. I will give you the exact profit breakdowns.
The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here's why? The Google Toolbar has grown significantly in features since inception. It now features several new useful features but the main focus of this article is on those that aid in search engine optimization. So without further ado here's the Google Toolbar unfolded.
What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
An Introduction to Mortgage Marketing
The other day I had an appointment to meet with a client about a real estate classifieds website. We decided to meet at a local restaurant and discuss the project over a few beers and oysters. For the first hour or so we talked about his goals and the general operation of the website, the design, functionality and his goals for the next year or two. I finally asked him about his marketing budget and what forms of advertising he was planning to use. Not to my surprise, he replied "I will just get listed in Google and the rest will fall into place." Mind you, I'm sitting there with a well proposed business plan in hand, mission statement and all, although the section on marketing was no where to be found. I spent the next hour giving my new client the abridged version of Internet marketing and advertising. Needless to say, the reality made him reconsider his marketing plan.
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