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3 Steps To Online Marketing Competence!
Whoever said knowledge is power, was wrong.
Way too many people read a few online marketing books, and then figure they know everything there is to know in those books just because they read them. And then at a certain point they stop buying any more books, because they know EVERYTHING. But guess what? They don't practice any of it. And then they wonder why they're not making any money marketing online.
I'm going to let you in on a big secret. Until you actually do something with what you learn, you haven't really learnt ANYTHING. If that's you, you would do well to go out of your way to buy as many books, courses, tapes etc. as you possibly can until you feel so stupid for learning the same things over and over again?or you go so broke? you're finally forced to get off your duff and do something with all that "knowledge". Good grief!
You would be amazed and stunned at the amount of money spent each year on marketing books, tapes, CDs, etc, that never get read, much less acted upon. The number is mind blowing. Everyone is looking for the silver bullet. Well I've got news for you, it's probably sitting right under your nose, on your book shelf, or on your hard drive somewhere right now, and you just don't know it. You're blind to it until one day; you see the same old tired idea presented in a slightly different light and aha!
Finally you get it.
Finally your mind puts those pieces together in a way that inspires ACTION. Was it due to some brilliant wordsmith who reached deep into your cranium, pulled some levers and switches until you suddenly became an online marketing genius actually capable of doing something? Probably not. It was the repeated exposure to a very simple but subtle idea, viewed from a variety of different angles until you finally got it. You finally understood what you needed to do to twist it just so?so it would work, FOR YOU!
Here's the crux of the biscuit.
Until you commit any of the material you think you're actually learning to "long term" memory? to the point that you can prattle it off instantly when your spouse wakes you up in the middle of the night? you don't have it. What you think you know doesn't mean squat. Why? You're just too slow. You're not commercially adept, because you have to "think" about what you're doing.
How do you become an unconscious competent, and therefore, "commercially adept"?
3 Steps To Online Marketing Competence!
1 - You have to get off you butt and try more things, with the understanding that you could very well fail. In marketing, there is no such thing as failure, only feedback. Put some skin in the game. Spend some time, put some money on the line, and chock it up to education. There is nothing like taking a little risk to supercharge your synapses, and burn those marketing lessons into your brain. Nothing.
But it's all worthless unless you?
2 ? Ruthlessly track your results. There is absolutely no point in taking the aforementioned step without first putting a mechanism in place to measure results, and I'm not just talking about sales. For the first little while, you may well be focusing almost exclusively on clicks, or opt-ins, or time on page. As long as you do something with what you learn, that's OK. Don't be discouraged if at first you are disappointed with the results. Just take the feedback, and tweak your little experiments until they start moving in the right direction.
3 ? Develop some tricks that allow you to internalize what you learn more effectively and quickly. For example, if you buy an ebook, instead of just reading it, you can create a mind map out of each chapter. Instead of just reading great sales letters and marketing pieces, you can copy them out in your own handwriting, & read them aloud. And before you study anything, take a few deep breaths and remember "WHY" you are learning it by visualizing that brand new house or car that you're after. The more of your senses you can involve, and the more you expose yourself to proven concepts and ideas (presented in a variety of different ways), the sooner you will have committed the lessons contained to long term memory.
It's a virtuous cycle. The more you do, the more you commit to long term memory, and the more you commit to long term memory, the more you do, until one day you're marketing in your sleep? and snoozing all the way to the bank!
Copyright 2005 Daniel Levis
Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.html
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Building An Effective Banner Campaign
Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we'll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads. First things first: What's it going to cost you? Assuming you're going to design and building your own banners, you can still loose money on the cost of advertising if you're not careful. Work out the estimated cost of each banner advertising campaign: Cost-per-Visitor: If you pay $10 per thousand impressions ($10/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $.50 ($10 per 20 visitors). Cost-per-Sale: Now you know about what you're going to pay per visitor. So what does that amount to per sale? Well, if 1 in every 20 visitors buys your product, your cost per sale is $10.00. Total Sale Amount : $9.95 USD Paypal's Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USD So if each sale of your product produces a gross profit of $9.36, then your net profit per-sale will be -$.64 ($9.36 gross profit - $10 cost-per-sale). This campaign is not profitable! As you can see, something has to change in order to make a profit. That's why it's important to track and calculate every campaign. So what went wrong with this example? -Paying too much for the banner space? -Need a better click-through rate? -Need to charge more for your product? The truth is that only you have the information required to decide but at least at this point you're in a better position to make a qualified decision. Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment). Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI. A few terms to know: » CPM - Cost Per Impressions (The "M" comes from the Roman numeral for 1,000). So $20 CPM represents $20 per 1,000 displays of a banner). An Impressions is simply each time your banner is shown. » CPC - Cost Per Click. You pay an agreed amount for each click-through to your site. » Click-Through (CT) - A click on an ad which takes the viewer to another site. » Click-Through Rate (CTR) - This is the number of people who click on an ad (banner or text link) divided by the number of displays of the ad, represented in percentages. Example: 500 people click on an ad that has been shown 10,000 times, which works out at: 500/10,000 X 100% = 5%. » Run Of Site (ROS) - This means your banner will be displayed on all or most pages of the site. Buying or Creating your own banners: You can find a graphic designer to create your banner or you can simply learn to design and build you own. We have done both on this site and our research shows almost equal results when using identical conditions. We're not going to give tutorials on banner design but we will offer a few tips to help get you started. If you decide to purchase your banners: Do your research. There are many so called ' graphic designers' that have very little training or experience with any type of graphics much less internet marketing or banner advertising. Get any promises or guarantees in writing. Keep in mind that anyone can setup shop online and many have no idea what they're doing to say the least. Do it yourself banners: There are several options when it comes to creating your own banners. Again, we're not here to teach you how to design and build your own, just to guide you in the right direction. Here are a few things to consider: » Think through your design. » Decide on a format. » Flash or Animated. » Image or HTML. » The best banner size. » Image load times. Image or HTML? Well, most of the banners we see are image based, whether .gif, .jpg of flash. But there is another very simple alternative. The HTML banner. You can even combine images and HTML to create incredible banners. A couple benefits of using a HTML banner are: » HTML banner will normally load faster. » On a HTML banner, you can promote many links. Banners sizes: 468 x 60.....Full banner 234 x 60.....Half banner 392 x 72.....Full banner with vertical navigation bar 120 x 240...Vertical banner 125 x 125...Square button 120 x 90.....Button #1 120 x 60.....Button #2 88 x 31.......Micro button A few tips: Use attractive and attention grabbing images. Keep your text short and simple. Use proven key words like "free" and "now". "Free" is a very powerful incentive for the viewer to click on the button. Even the words "Click Here" can increase your click-through rate. Use a large font size for your message text. Create different versions of the banner. Test different banners to improve your click-through rate. Animate your banner, but use as few frames as possible to keep the file size to a quick loading minimum. Test new banners with a Pay Per Click network, before you use them in Pay Per Impression campaigns. Many sites display two different banners on each page, while others display the same banner at the top "top fold" and bottom "bottom fold" of each page. When given a choice, it's usually best to choose the top fold of page because the viewer is more likely to see your banner. You can expect to pay a lot less for "bottom fold" of page banner spaces. Brian Hawkins - Entrepreneur, Internet Marketer, Online business consultant, Author. Site owner and administrator of several sites including: http://www.extremesitepromotions.com/ and http://www.csc4u.com/
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By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. The more articles you have circulating the internet, the more targeted traffic they will send to your site.
Make Money With A Business Opportunity Online
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Profiting From Your Online Business
Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. While some only intend to use the profits from their Internet ventures to supplement a current income, others aspire to eventually produce a full-time cash flow. Although those striving for a full income through an online business do have quite a tedious road ahead, it can be accomplished. With research, time, and patience, your business can prosper and produce the returns you are aiming for.
Be Different And Profit
I've just spent 3 hours surfing the web and found 47 different Internet Marketing courses. I read every single sales page and decided not to buy ANY of them.
Top 7 Internet Marketing Sites for 2005
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Top Ten Steps To Prepare Yourself for Online Marketing
Still marketing through press releases, networking groups, and talks to groups? If these ways have brought you few clients or product sales, you may now be ready for your virtual marketing machine, the Internet!
Internet Marketing On A Budget
Establishing a web presence on the internet is based on two factors when you are on a budget, your willingness to devote time to your marketing efforts, and knowing the true facts of what really works in the world of internet marketing. There are many site promotion companies that promise to generate traffic for your site, but if you are a business on the Internet, you want more than just hits; you want potential customers to visit your site. The techniques discussed below will give you an understanding of what is working on the Internet, and bring those customers to you if properly applied.
The Psychology of Online Selling
Why do we buy things? Well, some thing are out of necessity; we need food and water to survive. But which food do we buy? You see we do have a choice, which means we make decisions to buy one kind of food against another. That means our choice can be influenced - even for 'essentials'. So even though a principle reason for buying something is 'out of necessity' the chances are you didn't HAVE to but 'that one'. You made a choice, conscious or otherwise.
Double Your Revenues with Joint Ventures
The best way I know of to multiply your online results, such as doubling the size of your opt-in email list, or increasing your sales, is through the use of joint ventures.
Motivating Shoppers with Online Coupons (Part 1 of 2)
Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. These numbers present a great opportunity for online stores of both products and services. But despite these staggering figures, increasing competition continues to dilute the marketplace. One great opportunity for sellers to increase traffic and revenue in their virtual stores is to offer online coupon codes and discounts through an affiliate program and their advertising. Coupons and discounts have always been a great way to motivate buyers in brick and mortar stores, and now that opportunity has migrated to web shopping!
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