|Ðð©'§ Internet Marketing Information Library|
Simple Steps to a Great Banner Ad
Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.
I'll admit I made this mistake. I was too caught up in creating a really nice looking design that I made something that was not the standard size. Now it wasn't much off the norm but when I found out I promptly changed the size. Keep to standards. I know that if your ad is slightly larger it may get more attention but if we all start doing this where will it stop? Creating an ad that is larger than standard is not the way to get attention. And in many places they will require you to keep to the industry standard.
This must be short, simple, and very direct. You've really got to simplify this. I know that this is hard but there is not a lot of room on these banner ads and the more information that you try to cram on there the less likely that someone will read, or try to read it. Keep it to a few words, if you can't manage to say what you want in a few words enlist the help of friends and family, ask them to define what it is that you do, or sell in five words or less. You may get a really clever saying to use by doing this.
Color and Animation
Keep colors eye catching but easy to look at and make sure that they match your site. Maybe it's just me that prefers this but I've clicked on banner ads that looked really great and ended up on these hideous web pages. Try to match your ads to the look of your website.
Animation, please, please, please keep this simple and a short download. I don't know how many times I've clicked off a page before the banner ad animation even started. Please make sure that you run your ad several times. Have others watch it, make sure that the download is reasonable. Don't assume that everyone has DSL. Now you also don't have to make allowances for older computers or bad connections but most of the country now has enhanced or accelerated connections. Make sure that your ad downloads quickly on an accelerated connection and you're doing fine.
Call to Action
Apparently we're all still highly suggestible since studies show that call to action words still work. Things like: call now, click here, and buy now. Try to work some call to action words into your content if you can, it won't hurt.
Lastly for those of you working at home, or running your own business. Never underestimate the value of family and friends for critiques. They may not be able to tell you what is wrong with the way your ad looks but if they look at it and only say, "Eh, it's okay." Then don't use it. We all instinctively know what looks right or wrong. If you ask around and don't get positive feedback from family and friends who love you and want your business to succeed then what do you think that a total stranger is going to think? Also before you even start creating your own ad, look around at what everyone else is doing. Decide what you like and don't like about other ads that you see. And then don't make the same mistakes.
About The Author
Copyright 2004 Kelly Paal
Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.
Marketing - All About Focus
Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it.
Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer
In my earlier article, "Online Network Marketing 101A", I wrote the first three things that you have to do in order for you to start your career to be a successful marketer.
If you Sell a Product, Use Online Marketing, Part 2
When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.
20 Amazing Ways To Jump Start Your Sales
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
The Truth Behind Guaranteed Sign Ups
I've got a confession to make... I have been into guaranteed sign ups business for a long time but I realised many people do not know how sign ups really work.
Defining the Relations Between Blogs, E-zines, RSS, and E-mail
Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?
In Depth Analysis of a Successful Niche Product
The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.com
Internet Marketing: Are You Penny Wise And Dollar Foolish?
It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write a sales letter--how to write an ad--nothing! Fact is, nowadays, anyone can have a web site. But once you get one, then what? How are you going to make money with it?
Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?
Last week, on a cold, dark Friday night I stood barefoot outside a large exhibition centre in the heart of London preparing to walk the 3 most difficult metres of my life. Why were they going to be the most difficult? In between me and my destination was a bed of red hot, burning coals.
3 Steps to Finding More Customers
Step one: Knowing your Customer
3 Quick and Easy Steps to Earn Money Online!
Do you own a web site that is continually failing to make you any money? Don't feel alone because 90% of the web sites on the internet are just like yours. So, what if I told you that you could earn money online, practically overnight!
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:
Internet Consultants for Online Sales
Beware of Internet Consultants, as many of them have never been able to promote anything of their own, yet are in a haste to charge you for their experience and marketing savvy. Many have never made any money on this Internet, sold anything or consulted with any successful online sales companies. In fact most often these folks hold themselves out to be experts and consultants yet have no real experience at all. The Former President and Founder of Wendy's Hamburger, Dave Thomas, when listening to those trying to give him advice would often ask, how much money do you have? Often finding that those wishing to give him advice had little if any money, he would think to himself; "why should I listen to you?" Indeed this is a good question.
Five Steps To Successful Web Marketing And Sales Process!
The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web.
3 Ways In Which You Can Kick Butt With Low Cost Advertising
If you are new to the Internet Marketing arena, or have a limited advertising budget, it must be hard to see where you go to get the success you crave. But it is within your grasp, if you only knew it.
Reap Incredible Profit with This Simple Strategy
Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can't seem to figure out the winning formula?
Internet Marketing: Dr. Robert Anthony Reveals How To Use Quantum Physics To Supercharge Success
What secret dreams do you have for your Internet marketing business? Would you like to quickly expand your list to giant proportions? Would you love to have a list of thousands or even millions of people bringing in money every day as they buy the products you offer?
Bring Spirit Into Your Online Business
For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation?and the primary reason they left the "rat race" is?spiritual fulfillment.
Niche Marketing Nuggets: Picking the Gold from the Internet Mine
Building an Internet business based on a specific niche is not only good sound business it's smart.
The Wisdom Of Giving Away Something For Nothing
If you're new to Internet Business, this might be hard to absorb. "Me? Giving away for free? I'm in business, not charity!" I heard you. That thought came across my mind once. Let me tell you the wonders of giving something away for free.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|