|Ðð©'§ Internet Marketing Information Library|
How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.
From Zero To Hero - Overnight!
When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.
As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.
So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:
"To get your FREE email account goto www.hotmail.com".
As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.
But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are wise to such attempts at mass penetration?
Viral Marketing Can Really Pack A Punch
The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.
The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.
All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.
Mike Cheney, www.magnet4web.com
About The Author
Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com/website_services/?page=magnetmail
10 Psychological Desires To Insert Into Your Ad
1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.
List Building Through Cooperative Partnerships....
This is a little tip I got from Alex Sampson, a true marketing master.
Can You Really Make Money While You Sleep?
If you've been utilizing the Internet for any length of time it's likely you have been bombarded with junk mail claiming you can make money "while you sleep." Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep?
How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites
There is an interesting phenomenon on the Internet and that is free public domain content. This is content whose copyrights have long since run out, or other information like dates, figures, government forms, and tons of other information. The problem with public domain content is that it is frequently difficult to find and it is not just organized and available on one website for people's needs. You can use this to your advantage however. All you have to do is seek out free public domain information and include it on your website in order to attract the traffic that is looking for this type of information.
10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales
1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers' contact information.
5 Ways Al-Quaeda is Using Internet Marketing
Internet Marketing is not dead. But it may have caused the death of a few people.
The Right Mindset : Key To Success In Online Business
Today we are going to discuss a very important requirement to succeed in online business. In fact it is the important and essential ingredient of any successful venture. It becomes more relevant in running an online business because of the nature of the business involved. It is the most talked about and discussed element yet poorly understood and often neglected.
Website Promotion With Content Exchanges
Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?
When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else.
What is Internet Marketing?
The Real Truth About Making Money on the Internet
Are you thinking about starting an online business? Have you already started one and you're not making the money you'd like to? If you answer yes to either of these questions then there are some truths about internet marketing that you need to know.
How To Make A Lot Of Money On The Internet Doing Nothing
"You can make a lot of money on the Internet doing nothing!" That's the number one Internet marketing myth.
I Finally Figured It Out - The Largest Stumbling-Block To Online Success
We're going to talk about one of those issues that I think is the most serious stumbling blocks to Internet success: fear of losing money.
3 Services Your Online Business Cant Live Without
It doesn't make any difference if you're promoting your own product, affiliate programs or MLM programs, there are 3 services your business can't live without.
Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market
#1 ~Look at your past customers~
An Internet Marketing Plan Is Crucial
A Internet marketing plan provides you with a way to define your potential market and allows you the chance to position your business for optimum sales. You wouldn't start on a trip without map, would you? Likewise, starting an online business without a well thought out strategy Internet marketing plan is a recipe for failure. Let's look at some things you must consider when starting to write your strategy Internet marketing plan.
Attract More Orders
Attracting More Orders! Jump Starting Sales! Sky-Rocketing Profits! Whatever you want to call it. It all boils down to one thing, MORE TRAFFIC! And the different ways to get it. Here's some more ideas to try.
The Biggest Internet Marketing Mistake Victorias Secret Will Never Make
Victoria's Secret has about 1500 retail stores, a world class catalog, and according to Alexa.com, a website that is consistently in the top 100 websites on the plenet, as measured by traffic.
Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits
Free bonuses are like honey that can get your website visitors hooked to you and make them to keep buying from you.
Make Your Real Estate Website Visible!
So, you've created a Website to highlight your realty services and listings. Now all you have to do is wait for the customers to roll in -- right? Wrong. Putting up a Website is only the first step. Now you have to fine tune your site's descriptors to boost its search engine ranking when prospective clients explore the Internet hunting for a REALTOR®. It does you little good to have a Website if no one can find it. Fortunately, there are a few simple steps you can take that increase your odds of being noticed when buyers or sellers turn to the Web to find a real estate agent.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|