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Educate Yourself to Succeed in Internet Marketing
More and more people are considering the World Wide Web as a great opportunity to offer their products and services to a new, bigger market or even as a chance to create entirely new businesses online.
Even if the perspective to reach millions of potential customers is surely exciting, the truth is that internet marketing is more difficult than it may seems and if you don't have a sufficient experience you will usually waste a lot of time and resources doing things that don't produce the results you expect.
For this reason, seeking advice from competent internet marketing experts is essential if you want to succeed online.
Hiring a consultant can be very expensive, but fortunately this is not the only possibility.
In fact you can utilize one of the many internet marketing informational products (like books, manuals or ebooks) that are available online.
There are complete courses that deal with every possible aspect of the entire process of building, managing and promoting your business online.
Other products concern very specific topics like how to write effective advertisements or sales letters, or how to promote your site on search engines.
You can usually choose among a great variety of media formats: printed manuals, downloadable ebooks that allow you to use the product immediately, CD-ROMs, or even videos and audio tapes, if reading a big manual is not something for you.
The only risk is to be confused by so many possible choices. So how can you determine the product more suited to your needs?
When I need to decide about the purchase of an informational product, the first thing I do is reading each and every page of the author's site.
You may think that the informations on a site designed to sell a product are, by definition, not objective.
But you can still find a lot of useful elements that will help you with your decision.
The following are the most important for me.
1) How is the product presented?
Reputable authors will never tell you that you will be able to make a lot of money without work simply by reading their ebook or manual.
They will warn you that personal efforts are always needed to succeed online and every concept you learn must be applied to your particular situation.
Disappointment is the only thing you will earn from an informational product that is presented like a 'magic recipe' to make money fast and without efforts.
2) How many details the author gives about him/herself especially with regard to past business experiences?
You want to be sure that you are about to spend your money to learn proven techniques successfully tested on real businesses not some vague theory.
3) Does the site contain customers testimonials? Do they sound genuine?
A testimonial should be always followed by a full name, a website or email address so that it can be verified.
4) What kind of guarantee is offered should you dislike the product once you have purchased it?
Ideally every good informational product should be covered by a full money back guarantee as it's always the best protection for your investment.
If you pay attention you will find many other elements that will tell you a lot about the author and the product he/she sells.
Learning how to market online is an ongoing process. Even if your personal work is always needed, with ebooks, manuals, courses you can learn from successful marketers experiences, concentrate your efforts on strategies that worked for them and consequently avoid mistakes and save time and resources.
You are welcome to use our site (see the link below) as a starting point of your quest for your ideal internet marketing informational product.
Mike Paolieri is webmaster and co-owner of Online-Marketing-Infobooks.com a comprehensive directory of internet marketing eBooks, manuals, articles and other informative resources. http://www.online-marketing-infobooks.com
Niche Web Sites Do Not Have To Be Small
I've been marketing for a long time now and I have seen a disturbing trend with niche web sites. Many e-books and so called experts are advocating that you should have a mini-site to promote your affiliate products or digital delivery goods.
I Want To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.First things first: do a lot of research. Find out what kind of thingappeals to you most. It could be affilate programs, mlm`s or maybe youlike the idea of selling other peoples products for a commission etc.There are a ton of options, and 1000 times more hype. This is why it`s so important to do as much research as you can before starting out. Sure, you can go the long way round, which is how a lot of us start out, but that`s even more of a bumpy ride...heheheOk, so lets say you`ve decided on where you want to start. You don`t have a product of your own, so you decide to sell other peoples information products, just as an example. Don`t make the mistake that so many people do, by trying to sell something you haven`t personally tested.Put it this way: Who would YOU prefer to buy from? Someone who knows absolutely nothing about the product they`re selling? Or someone who has had firsthand experience with the product they`re selling? You know it`s person number 2, right?So test the product first. Learn everything there is to know about it. If people can trust you to give an honest opinion, they`ll be back for more. Great way of getting contacts AND repeat customers.Now you need a website. Sure, get a free site in the beginning. People might not take you real serious, but at least you get to test and play around with your site until you`re ready to pay for one. Owning your own domain name adds credibility to your site, and there are plenty cheap hosts out there, so do that as soon as you feel ready.Make a real fast-loading splash page from which to sell the product. You don`t have long to catch a potential customers interest, so make it fast and interesting.Don`t fill the page with a ton of waffle. Give the most important information. What can the person get from using the product? Why is the product exactly what the person needs? What is the price etc. Give people a way to pay immediately, in case they REALLY like what they see, there and then.If you have a LOT of information, give them a link to a "more info" page, maybe with pics and payment options. Get a small popup where people can sign up for your contact list for notices on future products. Give them a freebie in exchange for their name and email address.Oh look, you`ve suddenly built yourself a contact list! No "leads" to buy from uncertain sources, no "harvesting" email addresses, no bugging friends and family. You did it! Now you need to keep in touch with your contacts.Why not send them a mail asking for a little more info. Maybe a poll on what type of things they`re most interested in? If you know what your contacts are looking for, then you have something to work with. You can find whatever they need, test it out, and when you`re happy with it, say "Hey, I found something I think you may like!"Narrow your focus. Don`t try to be "everything" to "everyone", you`ll just end up spreading yourself out way too thin. Find what works for you, what excites you, and work from there. Yes, I said "excites". We all need a bit of excitement in life, right? So why not work with something you`re excited about? If and when it stops working for you, drop it and move on.Remember, you can do this with all kindsa programs, not just information products. It all depends on what appeals to you most. Just give it a reasonable amount of time, and stick with it. If it DOESN`T work, then hey, you`ll have learnt some things on the way, and you`ll be more ready to carry on to the next thing. Don`t give up, be determined and disciplined,and you will find the way.
Repetition: The Secret to Visibility and Attention!
Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again." In fact repetition is the secret to visibility and attention. Whether it's a sales letter, press release or copy in your direct mailings, the strategies you choose often take trial and error efforts to find the one that works best.
It Really is only early Days in the Internet Gold Rush....
One of the questions that I am getting more and more used to hearing lately is:
Part Time Internet Marketing with A Full Time Approach
The deluge of people wanting to make money on the internet has exploded in the past few years. It's getting to the point where anyone that has a computer has heard of or has been tempted by such income. From affiliate marketing to playing around on e-bay, "wanna-be" Internet marketers and online business entrepreneurs are abundant.
3 Highly Effective Strategies To Power Up Your Business in 2005
Whatever your business resolutions may be for this year, you need to take action. Each day that passes by is lost profits if you don't do anything to improve your business. Everyone wants to have more and more success but if you just stay there and dream about being more successful, you will never reach your goals.
When is Spying on Your Competition a Complete Waste of Time?
Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads...
Effective Time Management Earns You More Money!
In this article, "product" means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, "print on demand" for ebooks, fulfillment for orders and so on.
Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You!
What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativity, quirkiness, spirit, spark and passion?
How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper
What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity.
Website Sales: 10 Exploding Ways To Intensify Your Website Sales
Are sales at your website weak?
Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone
Your Enterprise Won't Survive Unless People Find It
Getting Some Good Ol Internet Real Estate
Real estate has made many people large amounts of money in the offline world, no doubt. But is there a way we can utilize the same concepts from the offline world and bring them online?
I don't know what you are promoting, or what methods you prefer, but I'll bet I know one thing for sure. When you post an ad, display a banner, or enter your site into a traffic rotation, you want people to take the time to look at your offer.
Do Your Words Need Protection?
Recently, attending a local event, I found myself chatting with a young woman I'll call Pearl. When she learned I was a writer she asked, "I wrote some poems when I was younger and I would like to copyright them. What should I do?"
Exploring Beyond Keywords Into Behavioral Research
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It's all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.
Internet Consultants for Online Sales
Beware of Internet Consultants, as many of them have never been able to promote anything of their own, yet are in a haste to charge you for their experience and marketing savvy. Many have never made any money on this Internet, sold anything or consulted with any successful online sales companies. In fact most often these folks hold themselves out to be experts and consultants yet have no real experience at all. The Former President and Founder of Wendy's Hamburger, Dave Thomas, when listening to those trying to give him advice would often ask, how much money do you have? Often finding that those wishing to give him advice had little if any money, he would think to himself; "why should I listen to you?" Indeed this is a good question.
8 Solid Reasons All Non-profits Need a Web Site
A nonprofit organization can take advantage of the Internet for at least eight purposes:
Tracking & Troubleshooting for Increased Sales
So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further from the truth!
Guru... Schmooru... So What! The Internet Gurus Unmasked
The word "guru", in the Merriam-Webster Dictionary, is defined as:
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