|Ðð©'§ Internet Marketing Information Library|
5 Ways Al-Quaeda is Using Internet Marketing
Internet Marketing is not dead. But it may have caused the death of a few people.
Let's take a look at how terrorist organizations are using Internet Marketing to recruit and spread the word.
1. Case #1: Dirty Kuffar
MC Osama is in da hizouse - and the roof ... the roof ... the roof is on fire (really).
In the old days, ask any young man what he wanted to be when he grew up and he might say 'a fireman' or 'a policeman.'
Now little boys want to grow up to be gangstas. And why not? They get all the hos ... You know they got the bling-bling ...
'How you gonna tell me my rims ain't clean?'
Sign me up!
And what bigger gangstas are there than terrorists?
Well, a rap MC calling himself 'Sheik Terrah' (apparently spelling corruptions are just another way to 'stick it to the man' - you go boyee!) has released a new hip hop video called 'Dirty Kuffar' and it's all over the web and the file sharing community.
It is a pretty simplistic hate diatribe that lists a lot of western personalities and calls them 'Dirty Kuffar' (Kuffar = Infidel).
'Yeah, Ronald Reagan is a Dirty Kuffar
George Bush he a Dirty Kuffar
Michael Jackson is a Dirty Kuffar'
Yes, the creative genius is staggering.
Seriously though, the marketing effect was pretty pronounced.
For a while there, it was all over the place ...
2. Case #2: F*ck'n USA
Do a search for the above phrase in Google (without the deleted letters) and you'll find many links to a very interesting anti-American propaganda video created by the North Koreans.
It's the animated music video for a catchy little ditty about 'The Great Satan' that is America.
'Blah blah blah ...
And you were the cause of our country's division ...
ba! ba! F*ck'n U S A!'
(The F*ck'n refrain is in English, the rest in Korean.)
Hmm, kind of sticks in your head.
The video was subsequently played on Japanese and South Korean television (probably intending to capture viewer-interest because of the controversy), but that wasn't the end of the anti-America free publicity blitz.
The video with English translations popped up on websites all over the world and on file-sharing programs. So easily the message of hate is spread ...
SIDE NOTE: A clever guy translated the video into English and is advertising himself along with the translated video. (More on this tactic below.)
3. So, How Do They Do It?
How are these terrorist groups getting all this free grass roots advertising and publicity?
Let's break it down:
** Sub Viral Marketing **
This is a tactic where a piece of media (usually video) is created that on the surface is not appearing to advertise the target brand.
Coke, for example, is reported to have created funny videos where the Coke brand appears, but it doesn't look like an ad. People passed these videos on in purely on the merits of their humor. Little did they know, they were inadvertently adverting Coca-Cola.
The two case studies above were definite tools to gain favor for their organizations (the North Korean dictatorship and Al-Quaeda), but people were passing them along for reasons other than that.
They were passing them along because they liked hip-hop music, or they thought they were funny, or they liked the anti-America/Ronald Reagan/Michael Jackson/whatever message.
An interesting mutation of the sub-viral gene! More on these mutative factors below ...
** Pop Culture Predators **
If you can associate your cause with pop culture, it's easy to gain favor for your marketing message. Corporations are dedicating time and research into discovering what kids think is 'cool' and getting their brands to fit. Of course, kids are extremely insecure and at their core, they have a desperate fear that they are *not* cool. So, if you can convince them that doing something will make them cool, the influence is quite profound.
** Current Event Free Rides **
If a particular topic is popular, people are going to scour the net to learn more about it. Hitch your wagon to one of these stars and you get some free publicity.
Can you think of a few ways the above two videos did that?
SIDE NOTE: Remember the Monica Cigar? Here's a clever example of how a marketer hitched his wagon to current events to get free publicity. I remember The Monica even getting a little blurb on Fox News as a matter of fact.
** Enigmatic Content **
Who is that sexy Sheik Terrah?!
Since no one knows who he is, it adds to the controversy and gets more people talking. This spreads the virus even more ...
Further, look at how easily Bin-Laden's messages are spread. If Osama speaks, the whole world listens now. The media runs it as it's top headline. You stop everything and listen. You tell your friends.
So, there you go. Now you too can use terrorist tactics for fun and profit.
Obviously, I'm not supporting terrorism in any way shape or form. I only wish to describe their Internet Marketing tactics as they may, indeed, be useful to marketers.
Copyright 2004 Val Halla
About The Author
Val Halla is a web marketing consultant specializing in traffic generation and conversion analysis. She may be reached at: email@example.com
Consumer Confidence Increased With Paypal
In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on email marketing, pay per click advertising, safe lists and more. A majority of these people became disillusioned because their revenues from sales of their products were less then their advertising budget. They became very confused since their website statistics reflected a significant increase in hits which did not correlate to the number of sales.
What Are Really The Best Strategies or Ideas for Internet Marketing?
There are many ways for you to do effective Internet Marketing campaigns. The first thing you need to do is build a targeted database of customers. Then you can make offers to these people over and over again.
Using This One Simple Word Helped Triple My Sites Profits
This article is very important.
Creating Information Products For Money, Image And Success
There has never been a more exciting and profitable time to create your own online product. Recent breakthroughs in the costs of software, broadband, online hosting, and teleconferencing combined with the explosion of internet sales, makes it easier than ever before for any coach to create their own products. Even better, with the advent of automation, it's never been easier to automate the entire sales and distribution of your product, providing you with a passive stream of income while you sleep. An information product can be delivered in many different formats; as an e-book, e-course, special report, manual, tutorial, home study course, tele-class, intensive program, etc. Audio and video can even be added to any of these formats, simply and easily from home, something that wasn't possible even just a few years ago. Why is it important to have your own product on the internet? Positions you as an expert - Perception is everything on the internet and the creation of your own product results in positioning you as an expert and is a critical step in generating new business. Builds your brand identity - Your product represents you and your business in the marketplace, and making it available on the Web is the first step toward getting your product into more hands, heads, and homes. Reaches a global marketplace - Having a product available on the Web means that you've expanded your geographic marketplace to the entire world via your website and your affiliate's websites. Creates a 24/7, passive revenue, profit machine - The Web never sleeps which means that you can literally turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated. Instantly increases the effectiveness of yours sales cycle - This is especially critical for coaches. Often a consumer will opt to purchase a product as a trial before deciding to purchase your service. Having a quality product available on the Web allows them to get to know a bit more about you and what you have to offer. In addition to the great benefits listed above, there are several more which apply specifically to information products and make them an even more attractive choice. They are remarkably cost-effective - Since traditional production and distribution is unnecessary, your costs are significantly reduced and your margin for profit is significantly increased. Increase your speed to market - While it might take months or years to get a hardbound book written, edited, published, produced, and distributed to book stores, you can deliver the same content in the format of an e-book and bring it into the world in a matter of days or weeks instead. Content can be leveraged in several formats - The same content can be presented in several different formats; as an e-book, an e-course, a tele-class, a home study course, and the list goes on and on. My Book Yourself Solid product line is a perfect example. See how I've created a full product line at www.BookYourselfSolid.com. Opportunity for bold self-expression and learning - The Web allows you to get your message to millions simultaneously while at the same time offering you the opportunity to learn in action as you challenge yourself to create something totally unique. Now is the time to get into action. Product creation does not have to be that difficult. To learn more, visit http://www.90dayproduct.com. Before you know it you'll be hearing the beautiful, melodic, 'ka-ching, ka-ching' sound of your website turned cash register, as the orders come rolling in.
Writing Your Own Entrepreneur Success Story
The world of entrepreneurship is a difficult one full of ups and downs. In order to rise about your struggles and survive amidst the headaches and heartaches, you will need to learn the key to entrepreneur success. Everyone has heard of famous entrepreneurs who have taken the internet by storm and pocketed millions in the process. Not every company will be the next eBay, Amazon.com, or Google, but the successful ones will have their story written. This article will deal with the keys to writing you own entrepreneur success story.
SEO 101... These Tags Really Do Matter
In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.
Resources for Starting an Online Business
Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable.
An Internet Marketing Plan Is Crucial
A Internet marketing plan provides you with a way to define your potential market and allows you the chance to position your business for optimum sales. You wouldn't start on a trip without map, would you? Likewise, starting an online business without a well thought out strategy Internet marketing plan is a recipe for failure. Let's look at some things you must consider when starting to write your strategy Internet marketing plan.
How Old is Too Old?
How does a 74-year-old newbie break into the world of Internet marketing?
The Center of Your Internet Business, You
As an Internet entrepreneur your ultimate goal is most certainly the success of your Internet business but statistics show that real money are made by a small percentage of the online businesses. An Internet business takes a great deal of time and effort, it's not easy to build and maintain it and you need total commitment to succeed. Lack of complete passion for your business and of the desire to succeed will most likely result in failure.
How To Master Internet Marketing
What is the secret of being the best at Internet Marketing? First, and foremost, it's all about basics. What does that mean? Think about the difference between the top earning pro baseball player and one that's making just a normal "salary." Do they actually DO anything that's different from each other. They both hit. They throw. They catch. Occasionally, they run. The same basic things. Yet, one does it better and makes a heck of a lot more money because of it. Mastery of Internet Marketing is about being the best at the basics.
Time Management And Organization For Online Marketers
TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products. But often, organizing information (i.e. ad copies, sales letters and contact addresses) and managing this information eat up much of online marketer's time. Precious time that could have otherwise been spent selling products and earning money.
8 Excellent Ways to Sell Your Back-end Products More Successfully!
A back-end product is a product that you attempt to sell to your customers after they have recently purchased a related item from your business. Selling back-end products is an extremely effective way of boosting your profits. It is a lot easier to sell products to those who have already bought from you than to seek out new customers. Of course, it is extremely important that you have a steady flow of new customers but it is also important to keep up with older customers and always be looking to lead them to make another purchase. If you make transactions on your website a good experience, older customers are very likely to look to do business with you again. It is your responsibility to persuade them to make that decision. Here are 8 ways to sell your back-end products more successfully:
Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales
If your website sales are down and you desire to spark it up, here the secrets to do so:
The Most Important Aspect Of Internet Marketing Ever
Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business
What is a joint venture?
The 3 Secrets of High Traffic Sites
It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into money."
What Great Online Advertising Really Is!
Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. "Market by advertising to get your name out there, so that people will be familiar with you. When they need what we're selling, they'll know who to call".
Four Steps To Eliminate Frustration and Turn Your Online Failure Into Internet Success
OK, you've been bustin' your butt trying to make money online, but it's just not working out.
How to Turn Your Articles into a Viral Traffic Stampede
By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. The more articles you have circulating the internet, the more targeted traffic they will send to your site.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|