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Traditional Mediums versus Search Engine Positioning
Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. But how many actually end up clicking on it, and how many more actually end up buying stuff from you? According to most industry sources the average click through rate of a banner campaign is 0.38%. So you get 3.8 people to click on your banner for $15. And the rate of conversion is typically 1 to 5%. So how much do you actually spend before a person buys from you? You do the math. It appears quite a lot to me.
What about those popup ads? Or the ones that keep popping up and refuse to close? Wouldn't that give you more exposure? Some banner sellers would love to make you believe that. Well its not the case. Ever had one very stubborn popup refusing to close? How irritating is that? I would never even buy anything from that kind of banner advertiser. Its downright irritating to have banner popup in the face when you are in the middle of surfing for some useful information.
Pay Per Click Search Engines:
The internet boom may be over, but for search engines the boom may have just begun. Many engines, the most famous being Overture and now Looksmart have turned to this model. Pay per click model makes you pay for the amount of actual clicks your site link receives and not for the number of exposures. Sounds good? It sometimes is very effective too. For starters, you get quality traffic, cause the people who click on your link would have searched for a term relevant to you. However it can be pretty expensive. Overture makes you bid on the term you want to rank high on, and trust me sometimes the bids get pretty high. Looksmart on the other hand charges you $0.15 for each click through you get. Pretty expensive, if you have a small budget. However, if this scheme appeals to you, you are better off asking a SEO to implement it for you, instead of trying it yourself, since it can get pretty expensive for competitive terms.
Conventional Media Campaigns:
News paper advertisements, Posters, Television and Radio adverts, all come under traditional forms of advertising. However for most medium sized websites Television and Radio ad's are way beyond budgets. And for an internet firm, it is of paramount importance that the newspaper or magazine reader who views his ad, remembers the website name. And as most experiences marketing guys will tell you, for that to happen you need to advertise regularly for a period of time. You add up the cost for an effective campaign and it will work out to be quite a sum.
Search Engine Submissions:
Search engine submissions include keyword analysis, study of competition, optimizing your website for the chosen keywords, submitting to search engines and directories and repeating the entire process and submissions over the period of time. Sounds quite a lot? It is. But is it expensive? Well, it varies for the kind of optimization you require, but trust me, at the end of the day, it is cheaper than most of the methods we discussed above.
Can you do it yourself? Yes you can, if you have the time. Should you train somebody inhouse? No, I don't think so. You will end up paying him a monthly salary which will definitely work out to be more than what you will pay a qualified SEO, and more often than not, he wont know all the tricks and methods a professional SEO would use.
What about those quite cheap off the shelf softwares that promise so much? Well, they don't choose your keywords, they don't optimize the website, they don't study your traffic trends over the period of time, and finally they don't change with the rapidly changing algorithms and guidelines of search engines.
How about the traffic quality? Is it inferior to the traffic generated by banner ads or newspaper adverts? On the contrary. People had to have searched for a keyword relevant to your website before clicking on the link. Hence the traffic generated, contrary to the myth, is highly targeted.
And lastly, Are Search engine optimizers expensive? Not at all, especially in comparison to the other forms of marketing. And a good SEO, will help you drive much more quality and sustained traffic to your site than any of the other mediums would be able to...
Hope you enjoyed reading this article... Look forward to hearing from you. So until next time... Happy Surfing!!!
Webmaster of different SEO websites. Hobbies are writing articles on SEO for public readings.
Offline Marketing for Online Home Based Businesses
When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must also consider offline marketing strategies as well and how to use them in order to generate more business. Remember, that simply because your business is online does not mean you are restricted to simply advertising online. There are millions of people that are not online enough to actually see your offer and will respond better to other methods.
3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing
One of the reason why the concept of free stuff online works really well has a lot to do with the nature of the internet where people go online to find free information and share music online. Many good internet marketers have learnt that offering free things to their website visitors can help make them more money online and this article highlights three simple strategies that successful internet marketers have used.
E-marketplace ? Facts and Fictions
Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for burgeoning B2B marketplaces to come to a screeching halt!
How to Make Money Online...Driving your Car.
Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes me how most Internet entrepreneurs overlook this 'no-cost', powerful, free-advertising system, which is...
Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!
9 Secrets to Kick Your Internet Marketing Efforts into Overdrive
Let's face it, most of us know the basics of Internet Marketing or how to promote websites and products on the Internet. There are plenty of ebooks on the subject if you aren't familiar. In this article however, I want to give you 9 juicy secrets that I have discovered from my own Internet marketing experience.
4 of the Top 5 Search Engine Benefits to Article Marketing
You've probably heard by now that article marketing can help you build links back to your site.
Rocket Your Online Business into the Stratosphere with Captured Leads!
NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.
Think Outside The Box: Home Internet Business Ideas
Imagine never having to leave your home to work. Not having to deal with traffic, office politics, annoying co-workers, or pretentious bosses make excellent arguments to working out of the comfort of your own home. Additionally, you can create your own schedule and work around your responsibilities currently in your life. Whatever your needs, starting a business is a monumental task and you should carefully weigh all your home business idea's. There are a great many options for an entrepreneur to consider when developing a home business, so choose an option that fits into your passions, experiences, and lifestyle.
Income Producing Tasks and The Fluff!
Think about everything you can do in your business that would contribute to bringing money into your bank account.
Stepping Outside the WAHM Zone
Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. While there is no real easy answer to this problem, there are certain things you can do to gain your fair share of sales.
The 3 Keys To Business Victories
No matter what business you are in there is a high chance of failure. Why? Because most people don't do the research and keep the right focus needed to succeed.
Online Sales: Easy Way To Turn Freebies Into Sales
Freebies. Freebies. Everyone loves getting things for free.
Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But, tread lightly and do your research before jumping into the world of Internet marketing. While many people feel that internet marketing is all a scam, simply stated, this is false. There are quality companies and quality business plans that are proven. Likewise, there are just as many and even more that are not worth your time or the expense. To understand the differences you need to take the time to research and then decide if the company is right for you. First, you should understand that in most internet marketing endeavors, you will own your own business. You are not working for someone else, which is a nice bonus, but it can be a downfall to many. There are extra expenses that you personally need to take on. You need to keep yourself motivated to do a good job on a daily basis. If you believe you can handle these simple things in internet marketing, then you can start your search for a company to work with. There are many. It will take you a good amount of time to decide which one is right for you. Do you want to sell products? Do you know enough to sell software? Can you see yourself promoting your business online, over the phone, in your neighborhood, and to your family and friends? Look into the business's history. Do they have a long background with a proven track record? If it's a ground floor opportunity, can you trust and believe in it enough to make it successful? Is the business a member of the Better Business Bureau? What about others who have done the business, what do they have to say? Will they provide training, materials, or anything else that is needed? Once you combine all of this information, it is only then that you can and should decide on an Internet marketing company. While there are definitely advantages to working an internet marketing business from home, never kid yourself that it won't be hard work all the way. But, by doing this basic amount of research and gathering this information, you can trust that the internet marketing business you take on is the right one for you.
Network Marketing Online ? The Method
Network Marketing online works by giving you your own online store and leaving it up to you to get people there. By doing this the company save millions a month in advertising. Not to mention physically opening a shop in every mall and the cost of running it. So the money is saved by making it online. The incentive to you is the commissions.
How to Set Up a 7 Day E-Course
Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do for them.
10 Ways to Exceed Your Clients Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service." Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based on the tried and true method of "under promising and over delivering."
Developing an Ad Campaign for the Startup E-business
Online advertising has changed over the years. Some believe the internet came premature and advertisers did not know how to react at first. Methods went from blind and deceptive links, to targeted pay-per-click search engine advertising. Along the way, very few people developed effective advertising campaigns. Some now believe a good conversion ratio requires numerous visitors, while others believe concise and targeted ad delivery is effective. When it comes to the startup E-business, I favor targeting strategies and affordability, from start to finish.
Standing Out Head and Shoulders Above the Rest
Using Online Communities to Differentiate Your Website
Online Business Success: Its All Within Your Grasp
Despite any failures or slow starts you may be experiencing or rebounding from right now, don't focus too much on the people you listened to who may have contributed to your current state.
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