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Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need?
The business principle of continued contact and online relationship building has given rise to the popularity of online business blogs, forums and feedback opportunities. Interactive online communication define the web site owners as experts in the eyes of visitors, and serve as a promotional vehicle for other products and services that the business seeks to sell. Continued, interactive contact can bring many benefits, such as:
· You'll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.
· You'll find out how to improve existing products or services. This will attract new customers to buy from your business.
· You'll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales.
· You'll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems.
· You'll find out how to improve your sales letters or adverts. This will increase your sales, traffic or subscribers.
· You'll find out how to design your web site to fit your visitors' needs and wants. This will increase the time your visitors spend on your web site.
· You'll find out what kind of non-related products or services your customers would buy. This will help your business easily move into a different market.
· You'll find out how to better price your products. This will help you sell your products or services at a price that will pull the most orders.
· You'll find out the interests of your potential customers. This will inform you where to market and promote your products.
For more information about how to establish and maintain online relationships with your viewers and customers, get a copy of our guide "Building Online Relationships" available here: http://www.enable-uk.co.uk/html/book_4.html
Weblogs or Blogs
Blogs can be integrated seamlessly into your site so that they have the same look and feel. You can use a blog to publish an events calendar or comment on developments and news from your industry. A blog can be strictly professional, announcing special offers or new product info or it can be casual and create a "personality" for your company.
What can a blog do for your business? Think about what your customers want to know.
To add interactivity, several blog programs come with a "comment" ability built in. This allows general users to create an account and post their comments to your blog. This is something to be careful of as you can get negative comments along with the positive.
Forums have become a common feature in many websites. With good free scripts available, and paid scripts being relatively cheap, it seems that every new website has its own forum(s).
But is it wise to add forums to your website?
On the pro side, large, active forums generate content for your website. They add a "sticky" element as most people come back, at least to monitor developments on their threads. Some forum software allows members to opt to receive an email whenever someone replies to their thread. Most people use it and that automated email sends them right back to the forum and therefore, your web site.
However, forums can take a long time to pick up and an empty forum can actually drive new visitors away. You need to constantly monitor your forums to make sure that they are clean of spam, troll posts, and just keep everything in order. In addition, forums are database-type applications that generate web pages on the fly. Every time a user views a page, it's being created from scratch. As the forums become more active, this can take a heavy load on the web server's resources and ultimately increase your hosting costs.
A forum is an incredible tool for building content and a community but it's not a task to be undertaken lightly; it requires a lot of time and energy and some technical knowledge (or a tech budget!)
If your industry has a need, or your product has a loyal following, a forum is a great tool to build content while drawing like-minded individuals together. A forum is great for market research, technical support, building a fan base, trading ideas and knowledge, and many, many other benefits. Try to get a base of people from similar business or industry experts to post at your forum. It's exposure for them and helps to build a solid foundation for your information.
If you decide to start a forum, be sure to use one that is search-friendly, such as www.InvisionBoard.com or www.phpbb.com, and set aside a good chunk of time to promote it and administer it.
The easiest way is to simply set up a form to allow customers to submit their feedback. Keep it fairly brief and allow a space for comments. You can then use the information provided to improve your customer experience, and with permission, publish the ones you choose.
Often other web site owners that are also customers of users of your web site can be enticed to write a review or testimonial for your site in return for a link back to theirs. This helps them with link popularity but it helps your site as well it shows a real person wrote that review.
Ask The Expert
For more information about how to establish and maintain online relationships with your viewers and customers, download a copy of our guide "Building Online Relationships" available here: http://www.enable-uk.co.uk/html/book_4.html
For a complete guide to marketing on the Internet, including:
· The General Principles of Internet Marketing
Copyright © 2004 Enable-UK.
Make Your Real Estate Website Visible!
So, you've created a Website to highlight your realty services and listings. Now all you have to do is wait for the customers to roll in -- right? Wrong. Putting up a Website is only the first step. Now you have to fine tune your site's descriptors to boost its search engine ranking when prospective clients explore the Internet hunting for a REALTOR®. It does you little good to have a Website if no one can find it. Fortunately, there are a few simple steps you can take that increase your odds of being noticed when buyers or sellers turn to the Web to find a real estate agent.
Avoid The Sharks
They hang around your web site. Not buying, just lurking. Checking out what you're doing and what your target audience is doing. They wait patiently looking for any opening you may accidently give and then they strike. Who are they? Your competitors and they're going after your customers but you can avoid hearing the theme from "Jaws". How?
Internet Secrets Revealed - Six Easy Steps to Build a Website to Success
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What The Internet Owes Me
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4 Ways to Make Money from People Who Are LEAVING Your Site!
Oh no... are people leaving your site without buying?
Build the Snowball and It Will Run
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How To Make Make Money From a Website
I've had numerous conversations with web entrepreneurs about this topic and many of them agree that the revenue models for web business are often poorly thought out and depend too heavily on advertising for success. Back in the DotComBoom it was accepted that you didn't have to worry too much about your revenue model, it was all about investment capital and IPO's. Of course this eventually led to a crash and nowadays web business, like normal business, has to show sound revenue models and profit forecasts. They need a sustainable way to make money - who would have thought that!
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Website Sales: 10 Riveting Tactics To Nail Down Instant Sales
If you learn these website sales riveting tactics, you'll be able to nail down instant sales and profits from your website.
Online Web Marketing Tips
Here is a list of a few of my favorite marketing tips and ideas. They all proved to be effective in my business, use them them for yours as well!
How To Top The Medal Tables With Your Website
The Olympic motto is "Citius, Altius, Fortius" meaning "Swifter, Higher, Stronger" so let's talk about how you can improve your website in each of these ways..
The Most Successful Internet Marketing Model - Start with Free Tools, Spend Money Later
There is a particular web site where I regularly place my free internet marketing articles to generate traffic to my blog. Quite often several so called internet marketing experts place articles shortly after one of mine has been posted talking about the impossibility of making any money online without spending lots of cash on advertising.
Hide and Seek
What's happening to the personal touch on the World Wide Web?
Internet Marketing - Advantages and Disadvantages
Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.
Why You Should Use Turnkey Websites To Jumpstart Your Ecommerce Activity
Most people looking to do business online have heard of turnkey websites. They seem to be a one stop solution to getting an online business going without all the usual hassles associated with an online startup. Take a look thought the business & industry section of eBay and you'll see thousands of turnkey sites, sometimes going for hundreds of dollars.
Chameleon Advertising: Marketing to Your Niche Markets with Stories
Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go the extra mile" just to have the chance to demonstrate their products to people in their own home.
Overcoming The Fear Factor In Online Sales
No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products.
Online Advertising Mistakes ? 3 Donts For Newbies
Are you new to Network Marketing? If you are, then PLEASE avoid these mistakes when you promote your business opportunity!
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