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Build the Snowball and It Will Run
Setting up your own online business can seem extremely daunting. Whether you've already got a business and want to sell products and services online or want to start from scratch with a new business, there is a great deal to think about.
However, despite the economic doom and gloom, there is real money to be made from web-based businesses. But where do you begin?
If you're starting from scratch, the first thing you need to decide is what you're going to sell and who you want to sell it to. The Web is a global marketplace, but that doesn't mean your business has to be international. Some of the most successful internet businesses target tight niches. When making the decision about what type of business to start you'll need to research the types of products and services that are in demand and the competition for supplying those to customers. The ratio of demand to supply will give you an idea of the likely profitability of any business idea. After all, there's no point in starting a business that's not going to make a profit, is there?
If you have expertise in a particular subject or area, then that's a great place to start. If there's a subject you're passionate about then start there. Focus on what you can offer that's unique. It's much better to offer something unique in a small niche market than try and compete with a thousand other companies in a huge market. Remember the bigger the market the more competitors you'll have. And on the Web, the chances are high that they'll all know more than you about the techniques associated with marketing and selling on the internet.
If you've already got an offline business that you want to promote on the Web, or have products or services that you want to sell on the internet, then you're a good part of the way there.
However, whether you've already got a business or have a good idea for starting one, there's a great deal to do to be successful on the Web. You have to come up with a domain name and register it, build a website (or get someone to build it for you), and find someone to host it. If you want to sell products or services directly from your site, you'll need to build-in online shopping facilities, and if you want to accept credit cards, you'll need a merchant account .
Then there's the promotion. It's all very well having a website out there in cyber space, but if no-one knows it's there, you won't get any customers. So you have to promote it, on and off-line.
How do you get visitors and how do you ensure they are in your target market? The most cost-effective way of generating targeted traffic on the Web is by ranking highly in search engines such as Google, Yahoo, and MSN for keywords related to your business. Unfortunately there are thousands of Web marketing professionals out there who are intent on making sure their sites rank highly, meaning that the chance of a relative newcomer getting a top 30 ranking in a search engine is small. Without a ranking in the top thirty on the major search engines you might as well be invisible.
Finally, and most importantly, once you've got traffic, how do you convert a reasonable percentage of it into income? How do you build the kind of trust and credibility online that keeps visitors coming back and spending money?
Phew! If you weren't daunted before, you will be by now. Fortunately, none of the problems outlined above is insurmountable. It's hard work sure, but very rewarding. And you don't have to do all the work yourself, there are plenty of solutions which will do lots of the hard work for you, like the one I use.
The important thing, as with any project, is to start and then to keep going. Imagine your website as a snowball running down a hill. It starts off very small and has no momentum. It takes hard work to roll it and help it grow, but once it reaches critical mass it gains a momentum of its own, starts to roll by itself and grows exponentially very quickly. Your web business is that snowball.
Kenny Hemphill is a website owner and marketer. His current http://www.the-hdtv-tuner.com/about-this-site.html- snowball is gaining mementum fast.
Understanding the Power of Viral Marketing Online
The story of how Hotmail moved from zero to a couple of million subscribers in a few months is one that is often told in many sites all over the net. However it is a story that many do not quite understand. If they understood it, we would be seeing many more online success stories and fewer online failures. Because the word has also been over-used by hype peddlers, many times people associate the word viral with spamming and other online activities bordering on the illegal.
How A Change in Perspective Can Help You Make More Holiday Season Sales: Pt. One
Some sites are perfect for the Christmas season - their products fit easily into the idea of gift-giving. But what if the products and services you offer are for small business owners?
Road Map to Internet Marketing Success
Today, the internet has become part of our life. We communicate, trade, and find entertainment over the internet. It makes our life simple, easier and get faster communication. Evertyhing is done by one simple click.
You Know Youre an Internet Marketer When...
Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as "The Internet Marketer's Club." Out here on the Web, things are done a little differently. Nine to Five is a forgotten phrase. "Corporate casual" means tossing on a pair of lounge pants before booting up your laptop. Business meetings are held in the upper right-hand corner of your computer screen!
Internet Marketing Promotion And Advertising Can Build Your Business
Internet marketing promotion & advertising are crucial for your website's success. Take time to create a buzz about your site and that will keep people coming back. Excited people are motivated people willing to spend money on your products. Advertising that promotes both your products and your website will keep them coming back for more. Web site traffic should be the focus of early Internet marketing promotion advertising. Many effective ways exist t generate traffic for no or little cost. Even if you do not have a large marketing budget, you can operate a successful website.
Product Marketing for Home Based Online Businesses
If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.
Your E-Business Strategy: Is It Love ... Or Fear?
I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online?
How to Earn at Least One Dollar for Every Website Visitor
The path toward success in Internet marketing can be a lonely road. It may feel at times like it's you against the world. Sometimes all you need to right the ship is the right knowledge. Let me share a few ideas with you that should help you to maximize your profits online, and to avoid some of the common pitfalls that stop many marketers in their tracks.
What Rich Internet Marketers Know That You Dont
Thirty years ago, I sold information via small classified ads in "ad-sheets" on how to make money teaching others how to make money. We sent out these packets of flyers called "Big Mails." We sent them to people who answered out ads and sent us the postage or a self-addressed stamped envelope.
Stitching Up a Niche
I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they're all busy!
Getting Your Business Listed for Local Search is Just the First Step
The Public has Embraced Local Search and Want to do More
Profiting from Articles - A Step-by-step Guide
"Content is King" - that's a given, there's no debate. But how do you get content? Like most projects, breaking into bite-size, easily digestable chunks makes the process realistically achievable. By creating articles, you build and develop that content. So how do you profit from articles? I, personally, find the best way to approach the 'process' of making mony from articles is to work backwards! That is, to determine what your ultimate goal is and then figure out each preceeding step that leads to it.
Seven Easy Steps to Boost Your Professional Image With Adobe
Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today's most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free.
New Product Launch Checklist
Launching a new product or service is an exciting time and it is possible to overlook something in the rush to get that product or service to market. I developed the following checklist to make certain that I didn't make the same mistake twice. Hopefully it will keep you from making a mistake the first time.
Marketing Maxims for Todays Challenging Times
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.
Why Do Market Gurus Exploit This?
Regardless of what you're trying to sell, you can't sell it without your prospective buyers. And selling through mail successfully depends mostly on how you talk to your prospective buyers. Knowing the psychology of your prospect is a very good advantage to cash in. This is an important guide line to apply when writing sales letters that generate very huge revenue.
Your Personal Fortune Is In Your Words!
What is the most important skill you can possess as an Internet Marketer?
Internet Marketing ? Long Term Strategy
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.
Internet Profits the Smart Way: Let Your Business Fund Itself
Although many Internet marketers spend thousands of dollars on Internet marketing resources before turning a profit, it is certainly not the only way to succeed, and in many cases, not the best way. Here are three levels of investment that will allow your business to fund itself.
New Form of Click Fraud Discovered
If you use PPC advertising and are in a highly competitive market, you can't afford not to read this.
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