|Ðð©'§ Internet Marketing Information Library|
Ask Questions? To Help Find The GOLD
Here's another great idea that the gurus are using to create high profit online products.
It's called an 'ask page' and is designed to let the potential customers tell you what they want to buy.
For example: If you were going to write an ebook about growing vegetables, why not put up a page, asking your potential customer what would be their number one question about growing vegetables.
Take your top 30 questions and use them as the bases of your product.
Now assuming you don't know diddly about growing vegetables.What you do is...get someone who does know about growing vegetables, to write it for you!
Now you might be wondering, why that might be? Easy!
Just go to www.elance.com and get someone to do it for you. This is a website where people reverse bid to do the work for you.
This means they bid to the lowest price to see who will get the job.
How Good Is That?
Then contact your web master to get him to create a similar page for you.
The Key here is to think like a business person and leverage your time by getting other people to do the ground work for you. This will give you more time to work on stuff that brings in the money e.g Your Marketing and Advertising.
Once you master the art of delegation you will open your mind to the power of leverage and your Internet Business will truly take off.
Good luck with this idea, please let me know your feedback: email@example.com
Have Fun and Take Care
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Building An Effective Banner Campaign
Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we'll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads. First things first: What's it going to cost you? Assuming you're going to design and building your own banners, you can still loose money on the cost of advertising if you're not careful. Work out the estimated cost of each banner advertising campaign: Cost-per-Visitor: If you pay $10 per thousand impressions ($10/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $.50 ($10 per 20 visitors). Cost-per-Sale: Now you know about what you're going to pay per visitor. So what does that amount to per sale? Well, if 1 in every 20 visitors buys your product, your cost per sale is $10.00. Total Sale Amount : $9.95 USD Paypal's Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USD So if each sale of your product produces a gross profit of $9.36, then your net profit per-sale will be -$.64 ($9.36 gross profit - $10 cost-per-sale). This campaign is not profitable! As you can see, something has to change in order to make a profit. That's why it's important to track and calculate every campaign. So what went wrong with this example? -Paying too much for the banner space? -Need a better click-through rate? -Need to charge more for your product? The truth is that only you have the information required to decide but at least at this point you're in a better position to make a qualified decision. Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment). Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI. A few terms to know: » CPM - Cost Per Impressions (The "M" comes from the Roman numeral for 1,000). So $20 CPM represents $20 per 1,000 displays of a banner). An Impressions is simply each time your banner is shown. » CPC - Cost Per Click. You pay an agreed amount for each click-through to your site. » Click-Through (CT) - A click on an ad which takes the viewer to another site. » Click-Through Rate (CTR) - This is the number of people who click on an ad (banner or text link) divided by the number of displays of the ad, represented in percentages. Example: 500 people click on an ad that has been shown 10,000 times, which works out at: 500/10,000 X 100% = 5%. » Run Of Site (ROS) - This means your banner will be displayed on all or most pages of the site. Buying or Creating your own banners: You can find a graphic designer to create your banner or you can simply learn to design and build you own. We have done both on this site and our research shows almost equal results when using identical conditions. We're not going to give tutorials on banner design but we will offer a few tips to help get you started. If you decide to purchase your banners: Do your research. There are many so called ' graphic designers' that have very little training or experience with any type of graphics much less internet marketing or banner advertising. Get any promises or guarantees in writing. Keep in mind that anyone can setup shop online and many have no idea what they're doing to say the least. Do it yourself banners: There are several options when it comes to creating your own banners. Again, we're not here to teach you how to design and build your own, just to guide you in the right direction. Here are a few things to consider: » Think through your design. » Decide on a format. » Flash or Animated. » Image or HTML. » The best banner size. » Image load times. Image or HTML? Well, most of the banners we see are image based, whether .gif, .jpg of flash. But there is another very simple alternative. The HTML banner. You can even combine images and HTML to create incredible banners. A couple benefits of using a HTML banner are: » HTML banner will normally load faster. » On a HTML banner, you can promote many links. Banners sizes: 468 x 60.....Full banner 234 x 60.....Half banner 392 x 72.....Full banner with vertical navigation bar 120 x 240...Vertical banner 125 x 125...Square button 120 x 90.....Button #1 120 x 60.....Button #2 88 x 31.......Micro button A few tips: Use attractive and attention grabbing images. Keep your text short and simple. Use proven key words like "free" and "now". "Free" is a very powerful incentive for the viewer to click on the button. Even the words "Click Here" can increase your click-through rate. Use a large font size for your message text. Create different versions of the banner. Test different banners to improve your click-through rate. Animate your banner, but use as few frames as possible to keep the file size to a quick loading minimum. Test new banners with a Pay Per Click network, before you use them in Pay Per Impression campaigns. Many sites display two different banners on each page, while others display the same banner at the top "top fold" and bottom "bottom fold" of each page. When given a choice, it's usually best to choose the top fold of page because the viewer is more likely to see your banner. You can expect to pay a lot less for "bottom fold" of page banner spaces. Brian Hawkins - Entrepreneur, Internet Marketer, Online business consultant, Author. Site owner and administrator of several sites including: http://www.extremesitepromotions.com/ and http://www.csc4u.com/
Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix
Weblogs and Podcasting in the Marketing Mix
Health Effects of Internet Marketing
It may not rank as a killer like heart disease or cancer, but the rush by many to participate in internet marketing could be putting them at risk of developing serious health problems both in the short and the longer term. The aim of this article is to help you avoid those effects and to prosper - painlessly!
The 3 Keys To Business Victories
No matter what business you are in there is a high chance of failure. Why? Because most people don't do the research and keep the right focus needed to succeed.
Repetition: The Secret to Visibility and Attention!
Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again." In fact repetition is the secret to visibility and attention. Whether it's a sales letter, press release or copy in your direct mailings, the strategies you choose often take trial and error efforts to find the one that works best.
Writing An Effective, Profit Producing Ad
One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad.
Who You Trust and Who You Dont!
For the last couple weeks I have been running a 5-minute survey of marketing trends. Several hundred people have given their input.
Converting Visitors into Subscribers
Copyright 2005 Javier Salces
I Finally Figured It Out - The Largest Stumbling-Block To Online Success
We're going to talk about one of those issues that I think is the most serious stumbling blocks to Internet success: fear of losing money.
Internet Marketing Secrets Spiel
Wouldn't you like to know all the Internet marketing "secrets" that have made me the man I am today?
Website Marketing: 10 Killer Website Marketing Tactics To Boost Your Profits
Here are 10 killer website marketing tactics to boost your profits:
After Fifteen Years Or More Of Frustration With Internet Marketing, I Think Ive Found It!
Hello Internet junkies and friends,
The 13 Key Success Factors Of A Well-Executed Joint Venture
1. Product or Service That Sells Well
Simple Steps to a Great Banner Ad
Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.
Niche Marketing: Tactics to Use To Make Money With Niche Marketing
Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy to find solid resources on the Internet that can teach you how to make money with niche marketing.
Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH
A Cautionary Tale for the Internet Marketing Newbie
Developing an Ad Campaign for the Startup E-business
Online advertising has changed over the years. Some believe the internet came premature and advertisers did not know how to react at first. Methods went from blind and deceptive links, to targeted pay-per-click search engine advertising. Along the way, very few people developed effective advertising campaigns. Some now believe a good conversion ratio requires numerous visitors, while others believe concise and targeted ad delivery is effective. When it comes to the startup E-business, I favor targeting strategies and affordability, from start to finish.
Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales
Marketing on the internet is getting harder and harder daily.
With Todays Internet, Is Banner Advertising Worth Your Time?
A banner exchange program is a network of websites that group together to promote each other's website. This is a free service and to join you simply submit your website with the network.
How to Track Online Marketing ROI Using Cost-Per-Action
Forget clicks, page views, and impressions; the only way to effectively track your online marketing ROI is through Cost-per-Action (CPA) analysis.
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