|Ðð©'§ Internet Marketing Information Library|
Implementing an SMS Marketing Campaign
SMS Marketing can be used to acquire customers, strengthen existing customer and prospect relationships and provide a service to your customers.
The golden rule "Keep It Simple Stupid" (KISS principle) applies to SMS marketing. The most successful SMS campaigns and services tend to focus on incentives and interactivity as well as relevance to the recipient. As with email marketing, your solution provider pays an integral part to the deliverance process of an SMS campaign, so be sure to choose wisely.
1: Choose Your Campaign
There are four main types of SMS campaigns:
a: Promotional Communication (Pull Campaign). This is the most common form of mobile marketing and is similar to retail promotions. A great example of this is the "Text 'n Win" style campaign, which usually uses a variety of platforms to promote and implement the campaign.
b: CRM. This type of SMS campaign is used to maintain and develop relationships with your existing clients and create loyalty. The type of message sent is usually of an informative nature, such as account balances from banks, or it can be ongoing marketing messages and updates.
c: B2E. Business to employee communication can be used to run staff promotions, such as incentive programs.
d: Outbound (Push Campaign). This is generally the first type of campaign which a promoter thinks of as it is comparable to email marketing. As with email marketing, Spam can be an issue in SMS push campaigns, therefore we have constructed a blueprint for a Spam compliant push campaign.
2: Get Permission For Your Push Campaign
Sending a message to a recipient's mobile phone can be seen as a very intrusive act. So, as long as you have permission to do this, you can be assured that your message/campaign will be read by the recipient, unlike many other mediums.
Unlike pull campaigns, which tend to by-pass privacy problems by using other mediums to drive the promotion, thereby leaving the SMS factor to originate with the client, the most important step in a push campaign is to obtain permission. This generally will involve other types of medium, such as website, email marketing etc. Remember though, just because they've signed up for your e-newsletter, does not mean you have permission to send them an SMS.
Along with obtaining permission, you also need to provide a way for the recipient to readily and easily opt out, therefore making a two-way channel necessary. So check with your service provider to ensure they have this capability.
3: Carefully Plan Your Push Campaign
Plan the details! Most SMS campaigns that fail do so because of lack of planning. As SMS campaigns aren't used for branding purposes (one way correspondence), they can be interactive and involve using a return path so that your recipients can reply/confirm/opt-out/enter. Be prepared for them to use it. Have systems in place, plan and cater for all types of responses, including "thanks" messages, viral marketing (make the most of it!) as well as the typical "You've not won", or "wrong code". You need to plan how you will respond to these and manage them. If you don't, the results can be overwhelming.
4: Be Timely & Add Value
One of mobile marketing's great advantages over other mediums is its timeliness, which can be a benefit on 2 levels. The first is that it means campaigns can be prepared and sent in a matter of minutes, rather than days or even weeks. It also works on the premise of immediacy from the recipient's perspective. Therefore both the content and the timeliness of the message play an important factor in whether it's appropriate. Remember, there must be a good reason to send the message to a mobile, rather than using another medium. For example, a muffin shop sending out an offer for free coffee with any muffin purchase is ideally sent at 10am, rather than in the evening.
SMS marketing should be used primarily as a promotional tool rather than an advertising tool. It needs to add value to the recipient, rather than just containing a branding message.
5: Target Your Message
As we have discussed, SMS marketing should be used to add value to the recipient, whether it be in the form of a promotion such as a competition or providing timely information. It therefore needs to target the relevant audience suited to the promotion/offer/information. The most basic targeting should be based on age and gender and continue adding criteria from there. In targeting your audience, you also need to make sure that you are being relevant. Is your message appropriate to the recipient? You may need to rewrite the message according to the different age brackets of your recipients, or consider a different offer/promotion for the 2 genders or age brackets.
6: Test Your Message
Even though SMS can be more interactive than email marketing, it also shares some of email's positive characteristics, such as real-time response tracking and the ability to segment lists. As SMS is just text, there are no cross platform problems to test, just the message, so test it thoroughly. With SMS your message is limited to 160 characters (even less with the obligatory opt-out option), so test different versions of the message to see the best response. As we mentioned above, check that the time of day (and time zone) is relevant to the message/promotion and that the ideal message is being sent to the relevant age bracket.
The potential pitfall of a push campaign is that if the message is not appropriate to the recipient, there could well be a backlash against the sender, as it could be regarded as Spam-similar to email marketing, only even more so, because of the personal nature of SMS. Remember, when sending a push campaign, you need to provide an opt-out mechanism, which, depending on who your supplier is, is usually an automated process using a return path.
Kath Pay is Marketing Director of Ezemail, a web-based e-communications tool, which enables you to create, send and track your email marketing and SMS messaging campaigns. For more information please go to http://www.ezemail.com or contact Kath at: firstname.lastname@example.org.
Guide To Free Advertising
When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"? So, I starting searching the internet for places that would accept an ad for my product for free. I was very happy to find literally thousands of sites willing to accept my ad.
Milk Your Winners, Drop Your Losers
In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.
The Most Important Aspect Of Internet Marketing Ever
Traffic, Money, How To Get There
Want more hits to your website or someone actually buying? This is a good question.
How to get an Internet Marketing Education Without Spending a Nickel
Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt load?
Differentiate and Grow Rich: The Importance of a Strong USP
"With 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?"
What a Billionaire Balloonist Taught Me About Internet Marketing
Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is one of the world's most successful and adventurous businessmen. Not being satisfied to run several highly profitable businesses Branson also engages in occasional feats of courage, or stupidity, depending on your stand point!
The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.
Internet Marketing and Public Speaking: The Murder Board Practice
I recently posted an article titled "Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet." One of the tips concerned a means to practice your sales presentation with a "Murder Board." I received several emails requesting a fuller explanation of this practice method.
How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!
For some reason, people who look to the internet to make more money or start their own online business are drawn to the internet marketing or home business industries. Ironically, these marketers (and I was one of them!) become affiliates for "make money from home" products, or buy reprint rights for the same, and thus try to sell something they have no experience in.
Internet Marketing Requires Persistence
Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online:
No-Holds-Barred Conversations with Dan Lok - Part 2
Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets?
Become an Affiliate Later Rather Than Sooner
I attended a presentation a couple of weeks ago given by Internet marketer, Michael Green. Michael runs the 'How To Corp' and has created numerous information products covering a wide range of topics.
To All Internet Marketers - How To Get My Business
More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.
Internet Marketing and Leveraging the Power of Networks
Creating a network -- meaning a community of users -- for your company is something that has always been valuable, but has become virtually indispensable to the success of any Internet company. The leaders of the Internet -- such as Google and Yahoo! -- all apply the idea of creating a network, and have profited substantially from it.
Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics
As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can you know if anyone is seeing your site, product or service? With an online business, you can not afford to guess at how effective your marketing, content, message or website design is.
How Can Multimedia Work For You?
Multimedia here and multimedia there. Is it just a flashy thing you don't need or the reason why your competitors are getting ahead? Today's reality is that people live on a fast pace so their time is important. They watch tv going from one channel to the other, get a satellite dish so they can watch their favorite show on a different time schedule after putting the kids to bed, go through mail as fast as you can count up to 3, surf on the web with an average of 55 seconds spent on a web page, read the newspaper by going through the big titles, etc. It is a matter of facts, today's companies and entrepreneurs need to get the best out of every second a potential customer, or current customer, will spend paying attention to their offer. There are many ways to improve receptivity and develop time saving solutions such as using repetivity and faster technologies but how can multimedia work for you?
Web Site Marketing Tips To Keep You Ahead Of The Field
Web site marketing is the most important part of your sales strategy on the Internet. Without skill, determination, and creativity, your web site can get lost in the sea of competing online marketers. Unlock the power of the web and learn the secrets of great online web site marketing. These tips may help you launch your web site into the cyber heavens!
Online Parties with a Twist
We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers to your game, a guest has the chance to see some products they simply cannot do without, thus making you sales!
Sneak Up On Your Competition
Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you. First allow me to state a fact: Success = Commitment = Time + Money. Think about it. If money is an issue then time increases to have success increase. Or, if Time is an issue, then money needs to be spent to maintain a path to success. The ideal commitment would be to have an equal mix of both Time and Money. Here is another fact. Something for nothing = nothing. Please allow me explain. If you receive a no cost offer, and make no attempt to investigate, and learn more about how it will benefit you, you have no commitment and nothing for joining. In other words, read training tips. Set up your account so it is functioning properly. You just made a commitment. You have at least invested something valuable, your time. Now you have something. Now build on that. Make a commitment to promote your opportunity. Start your traffic flowing and begin recruiting to have an income. If money is the issue, invest more time with email campaigns that are designed well and SPAM free. Now the sneak attack! Drive traffic to your alfiliate URL or website. Use the following: Traffic Exchanges, Banner Exchanges, Link Exchanges, (if you have our own site and control its contents). Write articles, (make sure they have your opportunity link in them.) then, publish them to the internet. Now you really did something and your commitment increased considerably, without spending a dime, but by investing a considerable amount of time. Your investment just became substantially more valuable. Finally, establish a "Brand" name. Mine is Opportunities Now Internet Marketing Services. I registered my brand with the U. S. Patent Office and Arizona Secretary of State as a TRADE NAME. Cost? About $35.00 doing it myself. That was a whileback, I don't know if those fees have changed. I use my "Brand" on everything. Letters, Newsletters, email, site submissions. This is powerful advertising! Now my personal KEYWORD is: "opportunities now internet marketing services"
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|