|Ðð©'§ Internet Marketing Information Library|
Dont Forget B.O.B.!
So you've got everything in place, busily working away for you. You've got your banners out, you've exchanged links, you've optimized your site for the search engines, you've got ad and P.P.C. campaigns bringing site visitors, your sales copy is converting them to customers or getting them on your list. But did you forget B.O.B.?
B.O.B. - the Best Of Both worlds. Man does not live on the Internet alone, you know. Those same people who become your customers online actually live and breathe in the outside world. Let B.O.B. help you integrate the outside world to the Web world, and increase your bottom line.
There are many ways to bring in additional streams of income using B.O.B.
One of the best ways, of course, is by referrals. Just as you use testimonials on your site, also get your customers to refer you to others on the outside. REMIND them (frequently) to tell their family, friends, and business buddies about your site. Getting a short and memorable Domain Name definitely helps in this regard.
Providing a special incentive, such as a discount or gift to both your customer and her referral makes both of them feel that you are giving them a special deal. People like to feel special, and they like special deals that others can't get. This adds to customer satisfaction, which will, in turn, get you more referrals.
Thus, one more stream of happy buyers!
Another technique is using business cards as ads to increase your online sales. A properly designed business card for this purpose would be geared toward getting the card-holder to visit your site. Don't just put your name and website on the card! Give them a reason to go there. Give them an incentive, or make them curious enough to want to check it out. Also, don't try to sell your product on your card - just create enough interest to get them to your site, where your sales copy will either get the sale, or get them on your golden list!
Whatever you do, don't mislead the prospect just to get them to your site! That will only serve to use up your bandwidth, and irritate what could have been your newest customer.
Be sure to give your card out everywhere you go - the gas station, the grocery store, the restaurant, the mall, the symphony, the museum - everywhere.
Leave a trail of cards behind you - one more easy technique to add to your bottom line!
There are many more ways to increase your online sales by coordinating the outside world with your Internet marketing techniques. Be creative in your integration, and you will find your site getting more and more visitors.
So don't forget to use B.O.B. (Best Of Both worlds) in every marketing campaign to build your business to the max!
About The Author
Kathryn Thomas, born, raised, and living in Texas, believes in doing things in a BIG way. Be sure to visit her at http://www.HeresTheMoney.com to see the $100,000/mo. income plan. Yes, that's per MONTH!
The Secret To Having A Successful Online Business
For three years in Internet Marketing, I've tried to find what the secret was to having a successful online business. During the first 9 months it was pure money-loss. I've lost count the number of downline clubs, retire early opportunities and other get rich stuff on the web which I've joined. I thought I was robbed in broad daylight in the cyber world. The phrase "Why me?" started to come out.
Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix
Weblogs and Podcasting in the Marketing Mix
Effective Time Management Earns You More Money!
In this article, "product" means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, "print on demand" for ebooks, fulfillment for orders and so on.
Learn Judo and Beat the Summer Traffic Blues
Did it seem like as the Fourth of July fireworks went up, your traffic went down? Or perhaps you are dreading your visitors taking a vacation and leaving your site home alone this summer? If this is you, then I advise taking some time out to learn a bit of Judo. Judo and the art of website management Judo? What on earth is the connection between seasonal traffic problems and Judo? Well let me explain a little about Judo and it might start to make more sense. Judo is an interesting form of combat, because Judo techniques don't rely on outright strength or size. Instead, the participants use suppleness and flexibility of response (ju means "flexible" in Japanese) to turn their opponent's apparent advantages against them. In Judo, you don't actively resist an opponent's move. Instead, a Judo player uses the momentum generated by his opponent's attack to bring him down. Are you beginning to see the connection? If your visitor numbers or conversions nosedive at certain times of the year, don't fight it ? use it to your advantage. This is how you can manage your online business Judo-style. But how does this work in practice? Well, when fewer visitors and customers mean you have more time available, you can? 1. Overhaul your site Have you been too busy dealing with orders and enquiries to give your site that much-needed makeover? Take advantage of the extra time to implement all those great content, navigation and conversion-improving ideas you are too busy to even think about during the rest of the year. 2. Add to your product line-up This is a great opportunity to add both new tangible products, and extra downloadable ones as well. If you have nothing else to do, a few relatively undisturbed days will give you more than enough time to put together a new ebook on your area of expertise. 3. Build links and credibility Articles (like this one) are a great way to generate both links and credibility. Any extra time a traffic lull gives you can be used very effectively in writing and posting informative articles. As they are picked up and start appearing across the Internet, your both your inbound links and credibility shoot up. 4. Create new partnerships Your busy schedule may not allow you much time to do your own browsing, so take advantage of this slow traffic days to get out and look around a bit yourself. Are there any potential partners out there who you could work with to your mutual benefit? A new joint venture can potentially be worth hundreds of additional customers, so this time of browsing and exploring new possibilities has a huge potential payback. 5. Save your advertising bucks You're keeping track of your conversions as well as your visitor stats, right? Well, if you notice a drop-off around weekends, holidays or other vacation times then, whatever you do, don't use paid advertising to make up the shortfall. If your search engine-generated free visitors aren't in the mood to buy, visitors coming through paid advertising probably won't either. Instead, save your money and use it at those times your historical data tell you give the best bang for your buck. 6. Have a summer sale and get rid of old stock Kill two birds with one stone: Clear out old inventory while simultaneously encouraging those visitors you do have to spend money with you. Make sure you email all your previous customers about the summer deals too, and you may find you get a stampede of repeat visitors cleaning out your store. 7. Christmas is coming You may not be able to hear those sleigh-bells just quite yet, but in retail terms, Christmas is just round the corner. Have you thought about how you will get the most out of this year's holiday season? Set your strategy now and ensure this year will see bumper sales. 8. Take a break yourself! Come on, even following half of my suggestions is going to keep you very busy - even if you do have fewer visitors than usual. So, the final thing to remember is that you are your site's biggest asset and, since you need a break sometime too, why not take it now? If your visitors are packing up and going to the beach this summer, don't panic: Learn a bit of Judo, and let "The Way of Flexibility" (the literal meaning of "Judo") help you turn your summer blues into a bonanza of new opportunities.
Strategic Internet Marketing Using Joint Ventures
The goal of most webmasters is driving more traffic to their website in order to increase revenue. As a result, finding creative ways to market on the internet is critical. One such option is using joint ventures to assist in strategic internet marketing. The way this works, however, requires two or more businesses working together for the good of both. You cannot have a joint venture if you don't have another website or business working with you, so you must accomplish this first and make sure the goal is to benefit both websites involved. Read the following suggestions for strategic Internet marketing with joint ventures.
Enough With the Upsells Already!
It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else?
Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.
El Marketing, Das Marketing, Le Marketing
While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Should I hone my marketing efforts to serve these visitors effectively in their native tongue? My college age daughter studies French, German, and Spanish simultaneously. The Word "marketing" is an "American" word she informs me; distinguished in Spanish, German, and French with slight nuance. Although my daughter learns conversations in Spanish, German, and French, much more talk is in Chinese.
Viral Marketing: Is Your Website Infected?
Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral Marketing! Viral marketing techniques can help you create huge increases in both targeted traffic and customers for your website. In this article we'll briefly discuss some of the most effective methods of Viral Marketing.
Repetition: The Secret to Visibility and Attention!
Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again." In fact repetition is the secret to visibility and attention. Whether it's a sales letter, press release or copy in your direct mailings, the strategies you choose often take trial and error efforts to find the one that works best.
Five Top Tips For A Prosperous 2004
According to many market forecasts, 2004 is likely to be a buoyant year online. These are my top tips for making the most of it, and ensuring a happy, healthy and prosperous 2004.
Why No Online Marketing is a Failure (Its Only a Test!)
Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there.
If It Sounds Too Good To Be True
You've heard that cliché over and over I'm sure, but it has never been more true than it is on the Internet.
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:
Look Smart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"), the difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness.
When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else.
How to Get 100s of People into Your Downline(s) in Just a Few Months
I've been "seriously" working the Web since late 2000. I joined a few affiliate programmes in the early days - more than I could handle back then - and more or less gave up on every single one of them.
Milk Your Winners, Drop Your Losers
In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.
You Can Become A Successful Internet Entrepreneur!
Everyday people ask me if they will make money with the internet. Of course i said. But it takes times and determination. You cannot expect to make a six figure income in just 30 days. But you can make a six figure income in 2 to 3 years working part time. Do you think your job at the factory gonna give you more for your money and time than this ?
3 Services Your Online Business Cant Live Without
It doesn't make any difference if you're promoting your own product, affiliate programs or MLM programs, there are 3 services your business can't live without.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|