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Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.
My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.
What is your purpose for being online?
What % of your overall marketing to be done online?
What strategies will you use?
Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.
A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.
About The Author
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan's online community for work at home women: http://www.wahwoman.com/membership.html
Motivating Shoppers with Online Coupons (Part 1 of 2)
Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. These numbers present a great opportunity for online stores of both products and services. But despite these staggering figures, increasing competition continues to dilute the marketplace. One great opportunity for sellers to increase traffic and revenue in their virtual stores is to offer online coupon codes and discounts through an affiliate program and their advertising. Coupons and discounts have always been a great way to motivate buyers in brick and mortar stores, and now that opportunity has migrated to web shopping!
Hire An Internet Marketing Expert For Online Success
It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it?
Viral Marketing Strategies
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are a collection of high impact viral marketing strategies:
Internet Marketing Solution - Content, Content, Content
If you're looking for the number one, hot Internet marketing solution that will propel your website to the number one spot on the most popular search engines you have a long search ahead of you. The truth is that there really isn't one technique that will accomplish such a major feat for you. The most successful and popular websites employ a number of techniques to garner that longed for spot. That being said, however; you should know that not all techniques are equal. Some techniques will definitely get you more results than others and the granddaddy of them all is content.
Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhaps the biggest contributing factor to a successful web site is incoming links or Back Links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links.
7 Quick Marketing Tips To Uplift Your Profits
1. Publish an ezine.
5 Surefire Ways to Increase Sales
The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching.
Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders
There are two different groups of online marketers.
New Product Launch Checklist
Launching a new product or service is an exciting time and it is possible to overlook something in the rush to get that product or service to market. I developed the following checklist to make certain that I didn't make the same mistake twice. Hopefully it will keep you from making a mistake the first time.
Who You Trust and Who You Dont!
For the last couple weeks I have been running a 5-minute survey of marketing trends. Several hundred people have given their input.
The Wisdom Of Giving Away Something For Nothing
If you're new to Internet Business, this might be hard to absorb. "Me? Giving away for free? I'm in business, not charity!" I heard you. That thought came across my mind once. Let me tell you the wonders of giving something away for free.
A Day in the Life of an Internet Marketer
I have been working on the Internet since 1998 and I often get emails from people that think that working online is an 'easy ride' and won't involve them in much work. Don't get me wrong, working online doesn't have to be hard and it is possible to earn a good income for a few hours work each day. If you want the BIG rewards however, you are going to have to put a bit more effort in.....
Persistence Pays ? Sweet Rewards of Dogged Marketing
No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon. Therefore, unless you are selling something extremely unique, you will have to ensure that you are heard and seen in the virtual world above the din and distractions of other websites.
Why No Online Marketing is a Failure (Its Only a Test!)
Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there.
Internet Marketing and Your Old Age
Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U.S. Congress about the cost of future retirement benefits.
Catapult Your Marketing Success With Joint Ventures
There are many ways to make money on the internet. All methods however, come with a price-tag. For starters, you will probably need to purchase basic business software and relevant learning materials. Planning and developing your ideas will definitely require dedication and perseverance all along the way.
Using Autoresponders In Your Online Business
Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many of the free ones provide autoresponders as part of their hosting service.
Secrets To Successful Selling Online
What is the secret to selling online? This is a significant question on the mind of anyone who has ever attempted to market a product or service via the Internet. Some say that communication is the key factor in making a sale, while others argue that finding the right product should be the primary goal. In reality, both of these options are correct, and there are additionally a few more tips that can be practiced to help you succeed in the world of online sales.
10 Mind Blowing Ways To Increase Your Sales
1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.
Internet: The Darling Of Business
Internet has become indispensable in our lives. It has become the biggest source of communication and information for us. Just pause for a while and imagine being without it.
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