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X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words.
And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller.
Last week I looked in the mirror at the 30 year old staring back at me and thought:
"30? What does this number actually mean though?"
Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking?
You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:
- The number of pages viewed on your website every month
- The number of visitors coming to your website every day
- The number of your ranking in Google for your most important key phrase
- The number of your global traffic ranking according to Alexa.com
- The number of people that signed up to your mailing list yesterday
- The number of people that visited your website using a Mongolian Internet Service Provider
These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account.
Enough Is Enough!
Next time you share war stories with another website owner ask them the question:
"How is your website performing?"
I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business:
Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay."
What?! Have these people lost their minds?! Let us consider some better responses:
Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year"
Anon: "Last month we made more profit than we made the whole of the first quarter!"
Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers.
How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded.
In fact - you are running on guesswork - the world's most ineffective business fuel.
No Matter How Old You Are You Need To Wear Glasses
Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website.
You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business.
Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible.
Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them.
Pick a number, any number? No, pick profit - it's the best number there is.
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
Make Use of the Signature Line in Your Email
Think about it, how many emails do you send out every day? How many of these forwarded jokes, pictures, stories etc do you receive every week?
The Undeniable Value Of Differentiation
With all the people offering products and services online, what sets yours apart from the crowd?
8 Must Know Tips I Wish I Had Known a Year Ago, About Internet Marketing Online
Are you considering working from home. I have been self-teaching myself what it takes for over 5 years. Learn from my mistakes so you don't have to make them yourself. Tips include, web marketing online, customer service, balancing time, family and more.
10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings
Search engine theory is great but most Web Masters Say Show me the Results. These 10 easy to follow tips are sure to boost your Page rankings for a Targeted Keyword or Phrase.
5 Steps to Achieving Success in Marketing
How Old is Too Old?
How does a 74-year-old newbie break into the world of Internet marketing?
Targeting Online Customers
Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It's important to remember that the definition of your online customers always comes from your customers' basic needs and preferences. Your customer's needs define your online business. If you define your customers based on their requirements, you will know what direction to follow based on your understanding of their needs. As a result, you won't necessarily sell your products or services to a specific demographic group, but rather to the people who actually need your products or services.
Hocus Pocus? Its Just Focus!
How many times have you wondered what magic formula the top Net earners were using?
Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost!
Viral Marketing Strategies
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are a collection of high impact viral marketing strategies:
The Truth Behind Guaranteed Sign Ups
I've got a confession to make... I have been into guaranteed sign ups business for a long time but I realised many people do not know how sign ups really work.
A Better Mousetrap
Conventional wisdom says find a niche. Don't go where the market is saturated. And that makes a lot of sense. But for every rule there are exceptions.
Marketing Your Web Site
Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn't happen quite that way. Yes, you will need to submit to the search engines, and they will eventually bring traffic your site. It will take anywhere from 3 ? 6 months for a search engine to even get you listed. After that another year or so to make it to the top of the listings, that is, if you are extremely diligent in promoting to them monthly and following all the different rules for each search engine.
The Naughty Niches: Potential Gold Mines or Business Killers?
Okay, so you're looking for new ways to grow your online business and you can't help but notice all those adult oriented matchmaking sites popping up (literally) all over the place. After awhile you begin asking yourself if it's time to replace or augment your G-rated online dating affiliate links with companies offering something a little more seductive.
Internet Marketing - Article Announcer
Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. Total commitment has been give to the internet for the glory of being called a 'Guru'. Of course, the financial successes aren't bad either. Or so I hear.
Limited Time Offers ? Time Limits That Will Improve Your Sales
Using limited time offers can spark a feeding frenzy that will sell tons of your products or service. The key to success with this is ensure that you are only using this offer once in a while. If visitors notice you run specials once every month the word will get out and people will always wait for the special promotions to buy your products.
The Free Viral Marketing Technique You Cant Afford to Pass Up
Have you ever seen the movie "Pay it Forward"? This incredibly simple, yet effective viral method requires doing exactly the opposite; that is, paying it backward. Read on to see exactly what I mean.
The Relation Between Internet Marketing Education and Profits
Many people join internet business opportunities online blindly. By this I mean they join everything that promises them fast bucks and then one to two years later are dejected and unhappy at their dismal returns online with regards to their capital outlay in terms of time and money. Thus the most important thing you need to do today is to get a proper education in internet marketing. The co-relation is clear the internet is all about information and by learning how to package information online you will make more profits from your internet business no matter what you are promoting.
Is There A Future For Spam?
Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to your inbox and ever more devious practices on the part of spammers you'd be forgiven for thinking that spam is here to stay.
Cut Out the B.S. in Your Internet Marketing
Are you getting disgusted with your results as an internet marketer? Staying up until two in the morning looking for that information that will give you that extra edge over everyone else out there? Slowly changing your goal of working for yourself into a dream again instead of the reality you once knew it to be?
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