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The Internet Marketing Pie: Slice It Up Right or Lose
The number one concern for Internet sales is your marketing list -- in other words, your audience.
But...but...but...you're saying, products for sales is a must too, however, if your list is nonexistent, small or loosely targeted, having a product isn't going to help much. There just will not be any success.
Yes, I know this is confusing. You need a product to attract. By the way, I am using product interchangeably to mean services too.
This almost feels like the chicken and the egg story - which came first. So, what do you do first?
You can't create or increase a mailing list without a "what's in it for them to be attracted to you for."
Now I'm not talking about buying lists but about opt-in focused lists.
Step 1: Know what your target market (audience same thing) wants and they already have their wallet open and ready to buy.
Step 2: Create a product to answer that want and match their wallet. Create a product that contains 100% they can know everything about as a small segment of that want.
Step 3: Now that you have 100% of that pie. Cut off a small piece of pie -- about 10%. Make that 10% into a 100% everything of information for that piece. Create a 100% product of this 10% that you broke off.
Step 4: Cut 25% of that 100% of that 10% (say this out loud if you didn't get it) and designate that as freebie information. Then designate 50% for a product to sell and the other 25% for consulting or a service that costs them a higher price. An alternative is to create a product with the total 75% and charge them a higher price.
This strategy is one that is not wide spread and a well-kept secret by the InfoGurus. It is even a guarded secret, and guess what, I've just broken their secret. I am an InfoGuru and I don't mind sharing this model. It is the missing aerial view that no one seems to want to write about -- unless, of course, it's in a product that sells for big dollars.
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
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If you desire to heat up your sales online, then pay attention to these 10 breakthrough internet marketing online, secrets:
Chasing New Business?
As well you should. New business is what makes the world go round. Your business relies on new business to survive. To get new business you must constantly change your marketing efforts. But what about old business? Have you made a business crippling mistake? Have you forgotten your previous customers while looking for new ones?
Internet And Network Marketing
How do you start a business on the net? Well, network marketing opportunities available on the internet is a good starting point.
Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics
As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can you know if anyone is seeing your site, product or service? With an online business, you can not afford to guess at how effective your marketing, content, message or website design is.
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You know that using testimonials can help persuade your website visitors to buy from you.
Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix
Weblogs and Podcasting in the Marketing Mix
Internet Marketing - Surviving the First Year
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How to Turn Your Articles into a Viral Traffic Stampede
By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. The more articles you have circulating the internet, the more targeted traffic they will send to your site.
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Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes me how most Internet entrepreneurs overlook this 'no-cost', powerful, free-advertising system, which is...
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One of the biggest mistakes affiliate marketers make is that they only concentrate on building a short-term business where they just make small sales, one sale at a time. If they stop running their ads their business would cease to exist! The following strategy will allow any affiliate to build a long-term business and make repeat sales to the same customer over and over again. Using this strategy will persuade potential customers that you are an expert in your field and making money will become all the easier!
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