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A Simple 8 Step Formula For Testing Your Headlines
I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don't know. They are successful because they TEST every advertising campaign they embark on first before they start spending "big" money on effective forms of newsletter and ezine ads.
Placing ezine ads is one of the most effective form of advertising on the Internet today purely because you can advertise/market exactly to your target groups.
But if you don't know which of your headlines, your benefits and your offers are the ones that will make you money, you will probably not even be able to get the money back that you have to spend on your ezine ads.
8 Easy Steps To More Effective Headlines
To be capable of determining the most effective adverts, you need a system. I will show you one system how it can be easily done. Of course, there are literally thousands of different systems that could do the task as well. But if you want to analysis without spending too much money, then my way of testing will be an invaluable help for you.
The structure Consists Of 8 Easy Steps :
1.) Write down the benefits of your product and contemplate the advantages for your target group, not yourself. A bit of brainstorming is required here to see which ones immediately come to mind.
2.) Turn them into a set of 10 different headlines. If you sell an e-book about Dog Training and one of your ebooks benefits is that even first time dog owners can understand how to do it, then tell them about it in the headline
"A Step-By-Step Guide Teaches You Everything You Need To Know About Training Your Dog - If You Can Read, You Can Implement A Quick and Easy Dog Training Routine ! "
3.) Write 2-3 different versions of your ad copy. Focus on one or two other essential benefits. Get the reader curious and excited about your offer. Your aim is to make the prospect click on your link !
4.) Create a few different tracking links (that lead to your sales letter) for each ezine you want to submit your ad to. You must be able to decide exactly which ads and more importantly headlines are successful, and where the responses are coming from or you will be shooting in the dark.
You can use these 2 free services for this : http://www.hyperlinktracker.com/ and http://www.linkcounter.com/ they are both outstanding free services.
5.) Use one and the same headline for all your free ezine ad sub- missions and send out your free ezine ads to at least 10 ezines.
There are plenty of free well established ezines which give you free subscriber ads if you join their mailing list. You need publications with at least 1000 subscribers for a decent test of your ad.
6.) Look for the ezines with the most number of clicks. Only choose the most successful ezines. Now send 10 different headlines to be published in the next issue and one and the same ad copy to these ezines.
7.) By now, you should be familiar with which headlines work and you can change over to paid forms of ezine advertising in the knowledge that the ad you use with give it your best shot. Order Top Sponsor Ads and Solos in ezines with high circulation 10000 + subscribers.
If you get an acceptable amount of clicks but little sales, try changing your copy in the body of the ad and maybe your price as well. Is it too cheap or too expensive. Selling cheap don't work.
You can find out if you :
8.) TEST, TEST and, you guessed it : TEST...!
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: firstname.lastname@example.org
Edward Green is the owner and operator of a successful online business. Ed has over 15 years in corporate business operations which include guerrilla marketing skills, customer service and Professional networking capabilities. http://www.lucygreen.com
Blog and Ping ? A Search Engine Traffic Bonanza
Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog.
What the Heck Does Vincent van Gogh Have To Do With Internet Marketing?
Nothing and Everything!
What is EMarketing? A New Discipline is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
3 Highly Effective Strategies To Power Up Your Business in 2005
Whatever your business resolutions may be for this year, you need to take action. Each day that passes by is lost profits if you don't do anything to improve your business. Everyone wants to have more and more success but if you just stay there and dream about being more successful, you will never reach your goals.
Drive Tons Of Traffic To Your Web Site
If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you're trying to build your ezine or prospect list or get potential customers to contact you or buy your products or services, getting people to your web site is a must and can be a challenge.
Maintaining The Focus For Success In Online Business
Maintaining Focus is important for success in online business. One must have clearly defined goals and taking steps to accomplish them is key factor.
Use Landing Pages to Boost Sales and Capture Metrics
If you are sending out a periodic email newsletter, no doubt it contains links back to your Website. These links probably take the responder to a product promotion, a featured offering, a contest sign-up location, or essentially any offer which is a means of gaining new clients or increasing your sales. What happens all too often, however, is that the person responding to your link wanders off somewhere else on your Website or else quickly leaves your site for other Internet destinations. Once you entice a newsletter recipient to visit your site, it is critical that you carefully guide him or her to take the actions you wish.
Cut Out the B.S. in Your Internet Marketing
Are you getting disgusted with your results as an internet marketer? Staying up until two in the morning looking for that information that will give you that extra edge over everyone else out there? Slowly changing your goal of working for yourself into a dream again instead of the reality you once knew it to be?
An Introduction to Mortgage Marketing
The other day I had an appointment to meet with a client about a real estate classifieds website. We decided to meet at a local restaurant and discuss the project over a few beers and oysters. For the first hour or so we talked about his goals and the general operation of the website, the design, functionality and his goals for the next year or two. I finally asked him about his marketing budget and what forms of advertising he was planning to use. Not to my surprise, he replied "I will just get listed in Google and the rest will fall into place." Mind you, I'm sitting there with a well proposed business plan in hand, mission statement and all, although the section on marketing was no where to be found. I spent the next hour giving my new client the abridged version of Internet marketing and advertising. Needless to say, the reality made him reconsider his marketing plan.
Beneath the Surface of Internet Marketing
To most people Internet Marketing looks like a good way to make money from home, which is possibly the main reason while people start. The shame is that people like this don't realize that they are only scratching the surface. The aim of this article is to make sure you don't become one of them and miss out on what lies beneath the surface of Internet Marketing.
To Survey Or Not To Survey
I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business. It's really about what people who visit my website want. For awhile I didn't understand that philosophy. How do I find out what people want?
Five Ways To Maximize Profit In Resale Rights Marketing
Product creation is usually one of the first concerns of an internet marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices to come up with a cutting edge concept.
Internet Marketing and Leveraging the Power of Networks
Creating a network -- meaning a community of users -- for your company is something that has always been valuable, but has become virtually indispensable to the success of any Internet company. The leaders of the Internet -- such as Google and Yahoo! -- all apply the idea of creating a network, and have profited substantially from it.
The 3 Secrets of High Traffic Sites
It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into money."
Never Underestimate the Value of Giving Things Away
"Never underestimate the value of giving things away." I remember as kid hearing these words on a regular basis. In fact this philosophy was re-enforced so much by my parents in my younger years that it has become a part of who I am today. But, I'm also a businessperson who enjoys earning a living, and in business, our primary goal is to maximize profits. So we have what appears to be an obvious conflict here. How does one remain profitable, let alone increase profit levels if they're giving things away?
Two Steps to an Investment-Free Online Empire
If you're like most of us, you're not on a budget that allows you to spend massive amounts of money on advertising for your Internet marketing campaign. With that in mind, let me show you a fairly simple two-step formula for profiting online with little or no investment.
Website Sales: 10 Exploding Ways To Intensify Your Website Sales
Are sales at your website weak?
Internet Marketing ? A Maze In A Haze?
Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route......dead end. Someone sends you off down another route with a big smile on their face.......another dead end. Another route looks promising.......until it fizzles out and you reach another dead end. You can't cheat by looking over the hedge, it's about 20 feet high! A big ladder so you can get a good view? No, they've all been hidden. None left on the planet! Except those in the vaults of the internet gurus, you suspect.
Marketing and the Hired Guerrilla
It's a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series. He has compiled a list of 100 tactics ? most of them fr*ee ? that savvy business leaders use.
Can You Really Make Money While You Sleep?
If you've been utilizing the Internet for any length of time it's likely you have been bombarded with junk mail claiming you can make money "while you sleep." Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep?
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