|Ðð©'§ Internet Marketing Information Library|
Online Testing Optimization
Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping records, and tabulating and comparing the results. The winning variable then becomes the control, or bench mark, which future ones are measured against. Let's look at testing in more detail...
The technical testing involves the following steps:
1) Try to determine with ads works best.
2) Creating the test ad(s).(test one at a time)
3) Keying each ad with a unique tracking code.
4) Take accurate test records.
5) Running the campaign.
6) Tracking and comparing results to determine which test variable is the winner.
7) Keep testing to constantly beat your existing control.
Keying ads and tracking responses online can be done in a variety of ways. For accuracy, be sure to use a unique tracking code for each different test variable and keep accurate records. The tracking method used will vary based on your circumstances and the type of response you want. Tracking Web Page Hits Another important thing to do is to track your web page hits.
You wanna know what page pulls the most hits. Where the people come from. What browser, OS, and screen resolution are important. If your web site display best in 1024x860 and and 90% use 800x640 it might look messy.
Improve your testing
Your main objective in testing is always to try to come up with a better pulling variable (headline, offer, guarantee, price, etc.) than your existing control. Whenever tests prove that another variable pulls better than your existing control, it replaces it until a future test reveals an even better one.
Make Testing a second nature.
Instead of viewing the testing process as too much bother, you should view it as a wise investment in crucial information that reveals how to progressively improve the profitability of your marketing. Considering all the advantages that testing offers, the reasons for making it a habit are obvious. You don't have to be content with the same mediocre level of response to your marketing campaigns, unaware of what's really working and what isn't. If you aren't already, start taking advantage of scientific testing to constantly improve your marketing results, avoid making the same wasteful mistakes, and earn more profits. And if you're already profiting from it, consider taking advantage of it more fully.
Copyright © Michel Richer
PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author's resource box with live website link.
About The Author
Michel Richer is the Business Manager and Webmaster of Hombyz.com. He is dedicated to helping you succeed on the Internet. With over 10 years experience in internet business and a solid reputation in the industry. You can take a look at his website at: http://hombyz.com
7 Tricks for More Holiday Web Sales
"Black Friday" has just passed, marking the traditional start of the holiday shopping season. Web sales are already at a record high this year and the fourth quarter of 2004 is projected to bring in $22 billion in online sales alone ? a whole third of the sales for the entire year. (Source: eMarketer.com)
Internet Marketing: 10 Hypnotic Psychological Desires To Empower And Make Your Ad Irresistible
Psychology is the engine that drives human behavior.
How To Be A Web Entrepreneur With No Capital
With the advent of the technology age, the Internet has been used for everything from research to shopping. Record number of households is signing up for internet access all over the world and a surprising number of individuals look to the internet to purchase goods or services. The ease of use and flexibility of the internet makes this technology an excellent forum for entrepreneurs to start their own web business. The thought of starting your own business may be overwhelming, as many individuals do not have any business experience. With the advent of the web business, anyone can easily and successfully begin their own business. However, money is a major factor when starting your own business and individuals wonder how they can become a web entrepreneur with no capital.
Niche Marketing: Broker Your Way To Profits
If you haven't started your own niche business yet because you haven't got a product, here's a business where you don't need one - Joint Venture Brokerage.
Guru... Schmooru... So What! The Internet Gurus Unmasked
The word "guru", in the Merriam-Webster Dictionary, is defined as:
Ways To Outsell Your Competition
Competition is fierce on the Internet. There are a multitude of people selling products that are similar to yours. How in the world you you get customers to buy your product instead of your competitors?
What is the Flavor of Your Website?
When I mention, "flavor", I mean the appeal of the products or services, a company offers, to your basic senses, ( taste, touch, feel, sight, etc.). But, allow me to extend this even further and talk about company appeal as well, for example company "culture". Let's get less broad and bring this to you and me. What is our "appeal" to the public? Do we present a good image, ("flavor") to the public? Are people impressed with the products and services we offer? Are they presented in a professional manner? This analysis could be applied to email, websites, ads, for that matter, anything the public "sees" with our name on it. In previous articles, we discussed BRANDING your company. Included in this process would be BRANDING your image as well. So, when I mention Wendy's, for example I see DAVE, the friendly guy who cares about selling good products. When I mention McDonald's I see RONALD, the clown appealing to children. What does this have to do with the product? Absolutely nothing. It was a masterful way of BRANDING a company. Since they both sell basically the same product, what separates one from the other is their "image". Dave, the nice guy who wants to provide quality hamburgers and the Ronald, the clown, who loves kids, in the other case. Where am I going with this? I believe it is important to create a business logo, and slogan, to optimize your branding process. Then, it is really important to create your company "image". I hope my "image" projects WORK FROM HOME, quality products and services, and a professional image; and, that I have a website you can visit that is reliable and trustworthy. When you see our logo, that is what I want your vision and memory to recall. Something like "Dave" or "Ronald". Do you want you image to be a high-powered sales company, or a professional, creative, critical thinker? The "image" I get in the first case is SPAM, misrepresentation, (tell anybody anything to get it sold), and worthless products and services. Please, I am not trying to offend anyone. We all need to sell! But, there is the right way and the wrong way. I prefer the right way. We stand behind ALL products and services, and will NEVER spam anyone at any time. That is the "image" I hope you "see" when our BRANDED name appears anywhere. Your online friend, Opportunities Now Internet Marketing Services For more information about us use KEYWORD: "opportunities now internet marketing services" in any major Search Engine. James A. "Jim" Holish 5250 E. Cortland Blvd. #19 Flagstaff, Arizona 85004 email@example.com http://www.mycashforever.com/
Discover How To Find The Gold Online
Finding the GOLD!!!
Online Sales: Sneaky Technique To Increase Your Online Sales Anytime
There are some smart and sneaky techniques that can help you increase your sales when executed properly.
How To Build a Successful Online Reputation
After running an online business (web site design) for a number of years I built a reputation online that helps me to gain and retain a continuous flow of customers. I had no online reputation when beginning my business, but was able to build it up step by step over the last few years.
Learn Judo and Beat the Summer Traffic Blues
Did it seem like as the Fourth of July fireworks went up, your traffic went down? Or perhaps you are dreading your visitors taking a vacation and leaving your site home alone this summer? If this is you, then I advise taking some time out to learn a bit of Judo. Judo and the art of website management Judo? What on earth is the connection between seasonal traffic problems and Judo? Well let me explain a little about Judo and it might start to make more sense. Judo is an interesting form of combat, because Judo techniques don't rely on outright strength or size. Instead, the participants use suppleness and flexibility of response (ju means "flexible" in Japanese) to turn their opponent's apparent advantages against them. In Judo, you don't actively resist an opponent's move. Instead, a Judo player uses the momentum generated by his opponent's attack to bring him down. Are you beginning to see the connection? If your visitor numbers or conversions nosedive at certain times of the year, don't fight it ? use it to your advantage. This is how you can manage your online business Judo-style. But how does this work in practice? Well, when fewer visitors and customers mean you have more time available, you can? 1. Overhaul your site Have you been too busy dealing with orders and enquiries to give your site that much-needed makeover? Take advantage of the extra time to implement all those great content, navigation and conversion-improving ideas you are too busy to even think about during the rest of the year. 2. Add to your product line-up This is a great opportunity to add both new tangible products, and extra downloadable ones as well. If you have nothing else to do, a few relatively undisturbed days will give you more than enough time to put together a new ebook on your area of expertise. 3. Build links and credibility Articles (like this one) are a great way to generate both links and credibility. Any extra time a traffic lull gives you can be used very effectively in writing and posting informative articles. As they are picked up and start appearing across the Internet, your both your inbound links and credibility shoot up. 4. Create new partnerships Your busy schedule may not allow you much time to do your own browsing, so take advantage of this slow traffic days to get out and look around a bit yourself. Are there any potential partners out there who you could work with to your mutual benefit? A new joint venture can potentially be worth hundreds of additional customers, so this time of browsing and exploring new possibilities has a huge potential payback. 5. Save your advertising bucks You're keeping track of your conversions as well as your visitor stats, right? Well, if you notice a drop-off around weekends, holidays or other vacation times then, whatever you do, don't use paid advertising to make up the shortfall. If your search engine-generated free visitors aren't in the mood to buy, visitors coming through paid advertising probably won't either. Instead, save your money and use it at those times your historical data tell you give the best bang for your buck. 6. Have a summer sale and get rid of old stock Kill two birds with one stone: Clear out old inventory while simultaneously encouraging those visitors you do have to spend money with you. Make sure you email all your previous customers about the summer deals too, and you may find you get a stampede of repeat visitors cleaning out your store. 7. Christmas is coming You may not be able to hear those sleigh-bells just quite yet, but in retail terms, Christmas is just round the corner. Have you thought about how you will get the most out of this year's holiday season? Set your strategy now and ensure this year will see bumper sales. 8. Take a break yourself! Come on, even following half of my suggestions is going to keep you very busy - even if you do have fewer visitors than usual. So, the final thing to remember is that you are your site's biggest asset and, since you need a break sometime too, why not take it now? If your visitors are packing up and going to the beach this summer, don't panic: Learn a bit of Judo, and let "The Way of Flexibility" (the literal meaning of "Judo") help you turn your summer blues into a bonanza of new opportunities.
How to Start an Internet Business
The first thing I must say is it's a mine field out there, and you must take time to look at what it is you are going to do in your business.
How Quality Content Will Increase Your Traffic and Sales
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.
Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business
A joint venture is when two or more businesses join together to work on a project for a set period of time.
How to Communicate with Prospects All Over the World Who Speak a Different Language
I discovered a free service online, that allows me to communicate with people and watched my international sales begin to go through the roof. Did you know that over 50% of all Internet traffic is from non-English speaking countries? Companies like Adobe, Baxter Healthcare, EDS, GE, Microsoft, NetGear, PepsiCo, Socratic Technologies, US Government, XE.com are relying on this type of service already to get more done, with no language barriers.
Online Marketing Success Formulas?
Quit your job, pack up and restart your life online. Create a website selling your talent and latest invention. To jumpstart the motor, spend a few hundred dollars on an online marketing course teaching you how to turn your business from a home based venture into a million dollar enterprise in half a year. But after one year in business you are nowhere close to being the online marketing guru that your course promised, you are tipping the scales on the wrong side of bankruptcy and it finally dawns on you that it was never meant to be this way. You were meant to have had a fledging business by now, customers spanning the globe and a virtually unstoppable money-making machine. Sounds familiar?
Niche Marketing - The Way to Succeed Online
If you think that all money to be made online has already been made then you have not heard of niche marketing. As internet marketing evolves the one thing you must do to attain success is focus on a specific niche and work it thoroughly. Here I will talk about what a niche web site is, why this is better than a general topic approach, and a comprehensive program that is easy-to-use and that can help any small business owner build a web site that sells.
How to Network Effectively to Secure Freelance Work
When freelancers ask me what type of marketing is the easiest, costs the least, and yields the best results, I don't hesitate to recommend networking. Networking satisfies two primary prerequisites to secure clients. These two prerequisites are:
Niche Marketing, Niching Niches for the Ultimate Payoff
Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you.
Starting an Ad Campaign
Developing an ad Campaign for the Startup E-business
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|