|Ðð©'§ Internet Marketing Information Library|
If you Sell a Product, Use Online Marketing, Part 1
When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.
1. Get a Low-Cost Web Site
If you don't have a Web site yet, put it at the top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter.
2. Enhance your Online and Brand Presence
To discover your own "brand" brainstorm with friends and associates. Answer these questions:
-Why is my product or service the right choice?
Think what you can offer that's different and better than your competition. If you said, "I'm the one who can help you make your book dream a reality--faster, cheaper, and easier." That would set you off from your competitors.
To these top benefits, add features.
-Design each part of your book to sell more copies before you write a single chapter with the essential "Seven Hot-Selling Points."
-Write each chapter fast, more focused, clear, compelling, and with less edits with the "Fast-Forward Technique."
3. Enhance product awareness.
When your targeted visitors come to you site to see your free articles and tips, they will become aware of the products you offer, because at the end of each article will be a link straight to your products sales message and order page.
They may not buy the first time, the second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.
4. Boost your leads fast.
Email promotion is by far the easiest and most successful of all promotion. When you entice your different email groups with a testimonial or a free bonus report, they will gladly leave their email address. Then, you will be able to continue to stay in touch with them, month after month, year after year. Allow them to download by autoresponder a free article related to your product.
5. Reach new targeted customers worldwide.
Once you get your Web site up, you must learn and apply the many non-techie ways to get people to visit you. After collecting email addresses from the people you meet online or offline, send periodic messages to them, including free articles.
You will attract thousands, even hundreds of thousands of your targeted audience from all over the world. Your ezine or teleclasses can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates.
Because your Web site attracts only targeted buyers this translates to a much higher rate of sales.
6. Make it easy to buy
Maybe people know you or your products offline through networking groups or other business ventures. A Web site makes you even more respected. Business people expect you to have a Web site because 1) your Web site represents you, your service and products. 2) they love the convenience and speed of Online information and ordering.
In addition to your Web site, increase your sales channels to include office promotion such as post cards, talks, teleclasses, or radio interviews. Offer a free 800-telephone number for orders. For your site, include a "How to Contact Us" section. Put it at the top of your ezine. One disappointed reader of my ezine wanted my local telephone number listed beside my free 800 one. Include contact information in your signature file at the bottom of all emails you send out. Include it in your order pages your sales letters connect to. Always make it easy for people to connect, and eventually buy.
If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product. Take the easy promotion road and use Online today.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Internet Marketing for Dummies!
There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. But how, as a home business owner, can you expect to compete with the "big dogs" of the internet and dip your cup into the profits as well?
Drive Tons Of Traffic To Your Web Site
If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you're trying to build your ezine or prospect list or get potential customers to contact you or buy your products or services, getting people to your web site is a must and can be a challenge.
The 13 Hidden Treasures of Internet Marketing
Most people get into internet marketing because it looks like a good way to make money from home. These people usually don't realize that initial sales are only a small piece of the pie. Don't be like them and miss out on all the hidden treasures!
Raising Your Rates Can *Increase* Your Business
How many times have I heard literal horror stories from Internet business startups? Too many times to count! I get emails from those who just simply can't seem to make a living online. They've tried everything (according to them) and are still struggling to make ends meet.
Persist Or Perish, The Choice Is Yours: Learn The Rules Of Online Business
Everybody wants quick profits. The phenomenon is more prevalent on the net as compared to offline business. The situation is only worsened by those ever coming awe inspiring success stories where previously 'a nobody' made millions overnight. While these stories may invigorate the desire to be rich overnight, there is always 'the other side' that is never brought into the picture and never asked too.
Google Sitemaps ? A New Free Google Tool
Google has released another valuable. The tool, "Sitemaps", allows you to notify Google of site updates. As with all Google tools, the service is free.
Website Advertising: How to Seduce Your Website Visitors And Make Them To Buy From You
Website advertising is an art and you must understand its dynamics before it will work for you.
Dramatically Boost Your Exposure With A Press Release
Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.
Internet Secrets Revealed - Six Easy Steps to Build a Website to Success
Internet Secrets Revealed! Six Easy steps to build a website to success. How to start a business or improve an existing business.
Six Lesser-Known Online Marketing Ideas
Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. It also makes the difference on their decision to buy.
The Truth About Info Business
Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth.
Five Common Misconceptions to Achieving Success with Your Online Business
How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site?
Seven Strategies To Make Money On The Net Regularly
You can attract 1,000's of prospects to you. You only need to be equipped with your own web site and an unlimited product or service to sell.
This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action
If you're a fan of Western movies I'm sure you've heard most of the title line before; just replace "Web" with "town." That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. Wind blown tumbleweeds and shades of the OK Corral as a backdrop!
6 Proven Steps To Internet Marketing Success
There is a misconception that you can come online set up a web business and be making $1000s within days. Let be put that myth to rest right away. This has not been my experience nor the experience of anyone I have come in contact with through my online endeavours.
Top Ten Steps To Prepare Yourself for Online Marketing
Still marketing through press releases, networking groups, and talks to groups? If these ways have brought you few clients or product sales, you may now be ready for your virtual marketing machine, the Internet!
Top Ten Ways to Attract Targeted Local Customers With Online Marketing
Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location?
To All Internet Marketers - How To Get My Business
More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.
Does Your Internet Marketing Pull?
"Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:
DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings
The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. They needed an online cataloging system for books on the Internet, not just on book shelves. The ISBN had taken them as far as they could go and was a great bar coding/cataloging system for physical books, but it was not practical for "virtual shelves" where ebooks or digital media live in databases and hard drives. Publishers who use the DOI call it the "digital ISBN." Because of this need, the DOI was born. Now, the versatility of the DOIs are finding their way to other industries.
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