|Ðð©'§ Internet Marketing Information Library|
Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.
Gaining visibility is one of the most important, and yet often most overlooked, aspect of running a business. Perhaps you don't run a company, but you are in sales. Visibility applies to you as well.
Before you begin to aggressively position yourself and gain visibility, think about what the vision for you and your organization is. Gaining a vision of what the organization stands for, the impact you want to have on your customers or clients, the quality of products and services, your contribution to your community, and where you want the organization to be in the future is essential as you move forward.
Your vision is your ideal future state. The statement includes what you desire your organization to be like. Again, it doesn't really matter the size of the organization. Included in the vision are your values. What is really important to you?
Once you have your vision in mind, consider writing it down. This can help you to solidify your thoughts and to stay on track with what is truly important.
Another important aspect of your marketing is your Unique Selling Proposition (USP). It is beneficial to actually write down what makes your product or service different from those of your competitors. Whether you are in financial planning, training, banking, the beauty industry, day spas, or technology, take the time to know what sets you apart. In the consumer's mind, Company A looks the same as Company B in many ways. The same with Salesperson A compared to Salesperson B. To stand apart your job is to help the consumer understand your differences. You can do this in a very positive way without belittling or badmouthing your competition.
A simple formula to clarity your USP is to write down every reason someone would want to do business with you.
Once you answer these questions, create a short message to include the key information. Many people avoid doing this type of exercise thinking it is a waste of time. Fact is, when you meet with a potential customer and they ask what you do, you want to be able to concisely tell them. This process is also helpful with your current clients in that they are only one call away from utilizing the services of someone else.
Another challenge people have is once they have created a USP they seem to be married to it. Avoid the trap of having a canned USP. Make it spontaneous according to the situation.
Your USP can be used in a number of different ways; conversations, networking opportunities, on your business cards and letterhead (if it is not too long), your yellow page ad, and in your other forms of advertising.
Periodically, it is helpful to revisit your vision and USP. As you change and your customer's needs and wants change, you may find it necessary to adjust to those changes. What should drive any change are your core values more than anything else. When you are congruent with your values, success is assured.
About The Author
Kathleen Gage is a business advisor, keynote speaker, and trainer that helps others gain market dominance and visibility within their market. Call 801.619.1514 or E-mail firstname.lastname@example.org. Get Gage's FREE 4 day online marketing course by visiting www.kathleengage.com.
Automated Selling and Recruiting - A Simple System
Some years ago, on the recommendation of a friend, I visited Amazon.com for the first time. My friend was someone whose judgement I trusted - and I had also heard good things about Amazon from other friends and colleagues.
Do You Know the 3 Key Strategies to Using Lead Capture Pages?
Leads are the Life Blood of any Online Home Based Business. The Best leads are the Leads You Generate Yourself using Lead Capture Pages.
Take the Direct Route to Internet Gurudom
- Are you tired of chasing down publishers just to get a few of your articles distributed? - Do you wonder where those Article Announce emails you faithfully send out *really* end up? - Is the monthly search for fresh email newsletter content giving you premature gray hairs?
Sex and the Gods of Internet Marketing
Whenever I mention my occupation to a non-wired person, it seems to generate the same response:
Internet Marketing Strategy:The Advertising Co-op
The advertising co-op is an Internet marketing strategy that should bring sustained financial success.
How To Let Your Customers Search For YOU! ? Part 3
Thank you for stopping by part 3 of the article series on 'How To Let Your Customers Search For YOU!' In this part I will teach you one more technique that is often overlooked, but will deliver tremendous results!
Creating Multiple Streams Of Income Part 2
Over my years of experience in doing business on the Internet I have noticed two things that prevent most people from making any kind of money with a part time business.
Get Permission to Earn Income Online for Life
Today, the internet is an excellent media to reach out to the masses. You should really get to know your market niches. Focusing your marketing efforts to reach that specific audience and the ability to communicate with large numbers of people in a very personalized manner.
Outsourcing Your Web Marketing
The online world is constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge yourself, and cope with the pace of change in-house.
Be A Hot Guest
Want to make an impact with your online business in front of thousands of people just by talking? Stop dreaming about Oprah... and start doing radio.
Kaizen in Online Marketing
Many people throughout the life of online marketing have utilized the use of Kaizen. As a matter of fact I would venture a guess that almost all successful businesses in today's markets are using it. Which leaves one to wonder, what is Kaizen? Well, to put it in a layman's words it is the practice of continuous improvement; the fact that we should never be satisfied with what we have, and instead always press onwards to improve what we have to something better.
Seven Steps to Starting Your Internet Business
There is no reason to be afraid of creating an online business. It is a very easy process if you take it one step at a time. Let's make the assumption you aren't going to quit your day job (not yet, anyway). So how do you get started working part-time only?
Using Autoresponders In Your Online Business
Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many of the free ones provide autoresponders as part of their hosting service.
The Forbidden Fruit: Marketing Credit Cards Online
A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets.
Great Ways To Obtain Link Popularity
I hate reciprocal linking.
Increasing The Perceived Value of Your Product or Service
Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
Understanding the Power of Viral Marketing Online
The story of how Hotmail moved from zero to a couple of million subscribers in a few months is one that is often told in many sites all over the net. However it is a story that many do not quite understand. If they understood it, we would be seeing many more online success stories and fewer online failures. Because the word has also been over-used by hype peddlers, many times people associate the word viral with spamming and other online activities bordering on the illegal.
Profiting From Your Online Business
Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. While some only intend to use the profits from their Internet ventures to supplement a current income, others aspire to eventually produce a full-time cash flow. Although those striving for a full income through an online business do have quite a tedious road ahead, it can be accomplished. With research, time, and patience, your business can prosper and produce the returns you are aiming for.
The Real Key To Happiness, Peace of Mind, and Massive Internet Success
Do you know the secret that allowed 100% of the top Internet Marketers to become successful?
The ABCs of Online Customer Support
Want to provide great online customer support? Want to provide the kind of customer support that will grow your business, by building customer loyalty and satisfaction? It's not as hard as it sounds! Just remember your ABC's.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|