|Ðð©'§ Internet Marketing Information Library|
How to Market Your Web Site with Ethical Linking
Your web site's search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Generally speaking the more quality inbound links to your site, the higher your site will appear in the SE results for relevant search phrases.
Beware of Unethical Link Promotion Firms!
However, many web site owners have employed so-called experts that employ unethical web site promotion tactics. Surely you have received SPAM from some of them touting their unethical services and software. They claim that they (or the software you buy from them) will generate hundreds (or thousands) of reciprocal links for your site, and thereby get your site top SE rankings on your best search phrases.
The sad truth is that their tactics can actually get your site banned from the major SEs! That would be a disaster! It has happened to others, and it will eventually happen to you if you employ unethical tactics.
The Key to Link Popularity and Top SE Ranking
Create a web site with high quality content that is relevant to the visitors you wish to attract (your target market). If you can do this, your site will grow in link popularity organically - visitors to your site will bookmark it and tell others about it.
Webmasters of other sites will voluntarily post links to your site. As your link popularity grows so will the perceived value of your site, and your SE rankings! And the easier it will be for your best prospects to find your site.
Submit Your Site to DMOZ, the Open Directory Project
DMOZ is a very important directory. It's essential that your web site be listed in this directory! The crawler based SEs appear to have preference for sites listed in DMOZ.
When submitting your site take care to read all the instructions. It's important that you select the category and title carefully. Your submission will be reviewed by one of their editors. If your web site is well designed and contains quality content, it should be accepted. Poorly designed web sites with little original content contribute little value to the World Wide Web and won't be listed.
Contact Authority Web Sites in Your Niche
Use Google, Yahoo, MSN and DMOZ to search for the leading sites in your niche. These may be niche web directories or specific industry and trade organization sites. Avoid phony directories that require a reciprocal link (i.e. Link Farms).
Install the Google Toolbar in your browser. This will allow you to view the PageRank of the web sites you will be visiting when you do the research described below.
Who Links to Your Most Successful Competition?
First note the PageRank of your competition's web site. Then take a look at the web sites that currently have posted links to your competition. Note each site's PageRank and whether these are reciprocal links, or gratuitous links (no reciprocal link). Also note the specific text of the text links used for each link to your competition and the specific page to which each links. This will tell you a lot about their preferred search phrases and their overall link strategy.
Contact the webmasters of these linking sites and ask if they would post a link to your site as well. If the webmaster is agreeable, ask that the text link incorporate "your target search phrase" and indicate the specific page where it should point.
You'll receive many rejections so treat every new inbound link you acquire as an important victory. It is!
Remember, for long-term success, your web site must contribute to the body of knowledge that is known as the World Wide Web. Your high quality content will be rewarded by favored rankings in the SEs and lots of new customers. So get to work!
About The Author
Gary Nappe is the owner of NetBizWeb, a web design, promotion and hosting firm offering turnkey solutions for small and mid-sized businesses. Learn more about promoting your web site at http://www.netbizweb.com
How To Let Your Customers Search For YOU! ? Part 1
Actually I love the techniques I will explain below. These methods made me an authority in my market. A lot of people know me, personally or from doing business, and they refer new customers to me.
How To Produce The PERFECT Viral Ebook
Viral marketing is probably the number one method for generating traffic and sales - IF it is set up properly.
The Forbidden Fruit: Marketing Credit Cards Online
A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets.
The Power Of Free
Free can set you free...
Internet Promotion - Advantages and Disadvantages
The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.
Headlines Bring Sales--Where and How to Use Them - Part 2
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.
Seven Ways to Generate Income From Your Website
If you own your own website, there are a variety of things you can do to generate extra income for yourself. To enjoy the most success for your efforts, you must take into consideration your existing website content, as well as your particular target audience. You will also want to know the approximate number of visitors you regularly receive to your website.
The Tao of Web Marketing
A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens of loops and curves. It occurred to me that Water and clever Web Marketing have something in common - they both follow the path of least resistance.
7 Tips to Help Internet Marketers
To make a living online is the dream of many internet marketers.
Scam And Scheme Free Advertising For Your Business Web Site
Since I own my own business web site and have looked for many ways to advertise cheap and for free, I have noticed how many sites there are out there that will try to get you to either join or buy advertising in one form or another. There are sites out there that will promise you the moon if you either join their "viral marketing" scheme or site that will cause your email box to become inundated with email ads from others who have fell for this.
Internet Marketing - The Two Faces of FREE
'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!
5 Ways Al-Quaeda is Using Internet Marketing
Internet Marketing is not dead. But it may have caused the death of a few people.
Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering
If you've a business, you must always keep an eye on your Competitors.
Website Sales: 10 Stimulating Words That Make People Buy
There are certain mesmerizing words that when used effectively can make people buy from you and increase your sales.
Top 7 Internet Marketing Sites for 2005
Are you confused by what really works when marketing your business online?
Internet Marketing Strategies
The right strategies to win a share of the Internet pie
Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions
I recently noticed that my friend's two-year-old, Conor, is getting to be quite the big boy. For one thing, he has suddenly morphed from a pudgy baby into a mini version of her husband. For another, he's becoming increasingly curious. The last time I saw him he must have asked me at least 20 times, "What's that?"
Convey Website Credibility Authentically!
Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site can be even more of a challenge.
This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action
If you're a fan of Western movies I'm sure you've heard most of the title line before; just replace "Web" with "town." That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. Wind blown tumbleweeds and shades of the OK Corral as a backdrop!
Consumer Confidence Increased With Paypal
In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on email marketing, pay per click advertising, safe lists and more. A majority of these people became disillusioned because their revenues from sales of their products were less then their advertising budget. They became very confused since their website statistics reflected a significant increase in hits which did not correlate to the number of sales.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|