|Ðð©'§ Internet Marketing Information Library|
Marketing Your Networking Group
Several months ago I went on the cruise from hell. It wasn't advertised as a cruise from hell, but instead as an opportunity to check out a networking club, to have fun, to see what this particular group had to offer . . . but make no mistake, it was the cruise from hell.
A THREE HOUR CRUISE . . .
A client of mine insisted I go on this evening cruise as her guest. She'd been talking about this group, and about how I should come to a meeting and sign up, about how much it would benefit me. She was insistent, and not easily dissuaded. The cruise was put together by the local chapter, so involved quite a few separate clubs.
I acquiesced. I was free that night, and didn't think it could hurt. I was wrong.
My client had another guest also, so the three of us embarked on our adventure with the expectation that this would be a good business networking event, and should also be, as promised, fun. We were assured there would be food available, as well as the no-host bar.
And yes, a cruise around the Sound is always fun. But on a winter's night, the scenery is limited to lights in the distance, so we were hoping there would be more going on inside than outside. And there was. Each club was clustered together in its little pocket of togetherness. On the dance floor, off the dance floor, these were people who knew each other well and didn't seem to be very interested in meeting anyone new.
We signed in at a "guest register," but the purpose of this was never made clear. After that, no one seemed to care that we were guests, that we were there to find out what this group could offer us, and afterwards, no one ever followed up with the information we'd left behind. Perhaps it was an exercise to make us feel welcome? If so, it didn't work.
The no-host bar was quite a success. The food . . . not so much. It was brought by the members, and apparently there was a contest, though I never did figure out the purpose or the results. Some of it was abysmal, some of it was good, and there wasn't nearly enough of it to feed a boatload of drinking people. (Or drunken people, for that matter.) Yes, many people seemed to be having a very good time. These appeared to be the people in the group, who were of the idea that this cruise was an excuse to party with their own group of friends. That's nice for them. Other guests that I noticed were, much as we were, standing around looking for an emergency exit. Even my client, a member of a club, was not particularly enjoying herself. This could be because she was saddled with two unknown guests, or because her club wasn't as much "FUN" as some of the other clubs.
This event seemed to work just fine as a gathering for club members from the local chapter to get together and party, as a way to solidify bonds already formed, as a way to relax in a non-business environment, but not as a means to introduce prospective new members to the club. I am not particularly motivated to attend any meetings after the cruise from hell.
Suggestions for making an event such as this work on both fronts:
? Define what you want to accomplish before planning the event. A social event for your own members will have quite a different structure from an event that's to attract new members. If you're combining the two, don't assume potential new members will be drawn in by your obvious ability to have fun with each other . . . we have our own groups of friends who meet that need just fine. We're looking for business opportunities.
? Show prospective new members what they can gain from joining your organization. How does your organization differ from others?
? Take an interest in prospective members, keeping in mind this does encompass more than saying "hello" when they show up. If you've asked them to provide contact info, follow up with them after the event.
? If alcohol is available, ensure there's enough food for everyone. In fact, even if there's no alcohol at your event, make sure there's enough food available. Give us something to remember that was positive, even if it was just the great appetizers.
? Remember that most people are not innately extroverts, able to mix right in with any crowd they walk into.
Defining your mission in advance and planning around what prospective members might want to experience, rather than planning a good time for your members, will improve the success of your networking event, and boost your club's membership.
Monique Young relies on networking extensively, and considers it the most effective form of advertising for her business. She can be reached at http://www.youngbusinesssolutions.com
7 Ways to Become an Obvious Expert in Your Field
Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.
Discover How To Find The Gold Online
Finding the GOLD!!!
How to Get 100s of People into Your Downline(s) in Just a Few Months
I've been "seriously" working the Web since late 2000. I joined a few affiliate programmes in the early days - more than I could handle back then - and more or less gave up on every single one of them.
The Forbidden Fruit: Marketing Credit Cards Online
A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets.
Viral Marketing: Is Your Website Infected?
Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral Marketing! Viral marketing techniques can help you create huge increases in both targeted traffic and customers for your website. In this article we'll briefly discuss some of the most effective methods of Viral Marketing.
Your E-Business Strategy: Is It Love ... Or Fear?
I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online?
Traditional Mediums versus Search Engine Positioning
The Importance of Residual Income
The concept of residual income or passive income is probably one of the most important concepts you will ever learn in your lifetime.
The Power Of Viral Marketing
You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth."
Online Web Marketing Tips
Here is a list of a few of my favorite marketing tips and ideas. They all proved to be effective in my business, use them them for yours as well!
What Is Drop Shipping? The Perfect Solution
Drop shipping one of the greatest business innovations since products. Seriously, don't laugh! I'm not joking! With what other service can you use another company's products, their warehouse, their shipping department, and have them provide you with all the information you need? Do you see what I mean now?
Product Not Selling? This Could Be Your Lucky Day!
So you've created a digital product ready for sale on the Web. You've created your sales page on a three page mini- site. If you're really on the ball, you've created your own opt-in newsletter as well. You've followed step-by-step guidelines for selling your product, and even added some bells and whistles. It's a cakewalk from this point on, right?
Two Steps to an Investment-Free Online Empire
If you're like most of us, you're not on a budget that allows you to spend massive amounts of money on advertising for your Internet marketing campaign. With that in mind, let me show you a fairly simple two-step formula for profiting online with little or no investment.
Alexa Toolbar - The Ultimate Internet Tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.
Repetition: The Secret to Visibility and Attention!
Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again." In fact repetition is the secret to visibility and attention. Whether it's a sales letter, press release or copy in your direct mailings, the strategies you choose often take trial and error efforts to find the one that works best.
5 Keys To Making Money Online
Would you believe there are tens of thousands of people who have found ways to make money online? Not only that, but their incomes are significant and growing, due to little competition and low cost of entry. If I can do it, then there is no reason why you can't. You can literally begin making money right away.
The Right Way to Use Other People?s Articles on Your Website
Article Marketing Creates a Steady Flow of Fresh Content
At Last, A Plain English Guide to Internet Marketing
Have you ever been horrified and intimidated at the convoluted, jargon-reliant information about Internet marketing available on the Net?
Strategic Internet Marketing Is Planning
Strategic Internet marketing is a way to define your potential market. Before you build a website or Internet business you must studying your potential customers, examine your competition, and explore your opportunities for success. Optimum sales require optimum effort on your part. Starting an online business without first looking at strategic Internet marketing is a sure-fire way to expect failure.
Internet And Network Marketing
How do you start a business on the net? Well, network marketing opportunities available on the internet is a good starting point.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|