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How To Find Ideas For Creating Your Own Profitable Products
In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products.
The main problem with creating products is not in the build process, but rather in the "Ideas Process."
Product Ideas Come From NEEDS
* New Knowledge
Research at centres of learning gives rise to new theories that provide a wealth of ideas, for new products.
Modification and copying of existing products and services is the most common source of new ideas for products.
Most inventors of products have big ego's that are only satisfied by the "creative process," from invention to production.
Hardship in terms of effort required to do any work or activity is a rich source of new ideas for products.
Shortages of necessities and luxuries very often give rise to new ways and products to overcome the shortages.
Products can be developed in one of two ways :
* Product Centric Approach
This is where the idea and the product are the drivers of the process.
Prototypes and initial production runs are completed before research to find out whether or not the product has a chance of commercial success.
* Market Centric Approach
In this approach the Market is the driver.
It focuses on identifying clear market needs and then finding very specific products to satisfy those needs.
With this approach you know your product will succeed before you commit money to the production process.
The two main purposes of research are :
* Technical Viability
In this step you analyse the process and cost of manufacture.
The aim is to find an answer to the question - Can the product be made in commercial quantities for reasonable cost ?
* Commercial Viability
This step determines the likelihood of commercial success when the product hits the shelves. You determine how much competitor products sell for and the expected return on investment.
A Practical Exercise In Creating Your Own Product
Step #1 - Developing NEEDS
Decide on which NEEDS you want to create a product for. For this exercise we will use Difficulty.
Step #2a - Idea Development Using a Market Centric Approach :
Using a directory of Internet Newsgroups join a few groups and lurk. Understand the group's purpose and etiquette, and when you feel comfortable post a simple question. For instance :
I am doing some research and would like to know what is the single biggest difficulty you have with x ?
I have an idea to resolve difficulty x. Would this be of interest to you ? If so what specific features you like to see in the solution to x ?
Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html
Set up an affiliate program - Simply Easier Marketing Part 1
Traffic and Op't-In Lists - Simply Easier Marketing Part 2
For an e-book on creating specific Info products and a report on Market Research Before Building Your Products - send a blank mail to
(c) 2004 Charles Kangethe
About The Author
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from Suffolk. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
Yanik Silver Asked Some Questions That Peaked My Curiosity
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Eyes on your eCommerce Website
Copyright 2005 Richard Keir
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The Paradigm Shift of Internet Marketing
There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. This trend is a marketing shift from text ebooks to more high valued products like multimedia online presentations and software products.
Top 10 Marketing Tips for Newbie To Start
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Getting Members For Your Community
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Marketing Your Web Site
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