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The Seven Secrets of a High-Sales Marketer
If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:
1. Think sales not just traffic. Pay-per-click advertising is a great way to pull targeted traffic. Could anything be better? In many cases, pay-per-SALE advertising is a better choice. With pay-per-clicks, you may or may not make sales. With a pay-per-sale arrangement, there's very little or even NO risk. You only pay when you make sales. Affiliate programs and joint ventures are examples. Set up deals where you pay only for each sale.
2. Persuade traffic become customers. Be sure your website is doing the best sales job it can. Does your website persuade 1 percent of visitors to become customers? Can it do better? This is the most overlooked yet easiest way to build sales. If you change your website and it converts 2 percent of visitors to buyers instead of the previous 1 percent, you've doubled sales. Make your website persuade better.
3. Capture prospects. When a visitor comes to your website, he or she wants something. Yet, 98 out of 100 visitors will click away from your website without buying. If you can't make the sale, at least get them to give you their email addresses. You do this by offering a newsletter or free report. Once you do this, you have a list of prospects to contact systematically. You can make sales to them in the future and without much expense.
4. Follow up with prospects. Don't be content to have a mailing list and never mail to it. Send a series of emails to prospects. You can automate this so it doesn't take much time. And it can be very effective in creating more sales.
5. Follow up with customers. They have already trusted you enough to buy once. If your product or service is valuable to them, they are likely to buy again, but only if they don't forget about you. Stay in contact with your customers. Don't just send them ads. Send emails that say you care about their success.
6. Know what works. Most webmasters have no idea what is or is not working for them. Pay-per-sale advertising makes this simple, but you probably will use other marketing methods. That's great as long as you track results. High sales marketers track their marketing methods to see which ones brought CUSTOMERS.
7. Do more of what works, whatever it is. It's easy to get caught up in doing the next great marketing method. Test other marketing ideas, but keep doing what works. If you create and distribute a press release and that brings buyers, do more of this. Keep doing it until it stops working.
About The Author
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The Fun and Ease of Online Shopping vs. The Brick and Mortar Option
When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan. I'm a down home Midwestern type of girl who prefers to drive everywhere and I love my suburb. We were chatting together on my mother's couch after we had stuffed ourselves with cake from our parent's anniversary party, and when we got onto the topic of shopping (my favorite pastime), my sister gave me quite a shock. While I was dreading the upcoming birthdays and Christmas, but my sister had a very positive outlook. She was looking forward to the experience, and I was flabbergasted.As it turned out, she was a devote of shopping online, and so she was looking forward to surfing around, researching options and deals, and getting all her shopping done early. I argued with her, saying that the personalization of actually finding a gift by oneself in person was something that couldn't be duplicated by a machine. Also, many of the really great items I would like to get were not the kind of items that were technologically oriented, and what little vendors would have their stores online?The debate got pretty heated, and soon we decided to bet on it. We bet each other a new iPod player (pretty technologically oriented there, but I figured that I could sort it out once I won) that the other person would have much better shopping runs if each of us used the other's techniques. I was positive that if she could discover how nice it was to go into the brick and mortar shops, she'd forget all about online shopping ? and I definitely knew that I would like shopping online. Since we were basically buying gifts for the same people, we'd have a fair contest. We'd be fair in our evaluations, as well, and insist on telling each other how we'd done. Each of us would rate the shopping system on ease, quality, price, and getting gifts that was appropriate and appreciated by the recipients. Here's our results:For our brother's present, I hopped onto the internet and typed in bird watching into the search engine. After searching through a couple options, to my surprise I quickly found a birding book that was specific to our state, plus a CD of bird calls. The site not only offered free shipping, but would wrap the package and mail it to the my brother. "Well", I thought. "That was easy ? but I knew books and CDs were easy to get via the internet. How about something tough?"I thought I'd cheat a little bit by trying to find something that could only be bought locally. That failure would take my sister's idea out the utility of online shopping and blow it completely out of the water. For this specialized task I picked one of my favorite foods ? the organic, wild blueberry pancake syrup sold in our local farmer's market. While it's always a pain to wake up early on Saturday mornings to drive all the way down to the market, it's worth it to get this locally-made, yet exotic product. Unfortunately for me, it was easy to find. I entered the phrase Blueberry Syrup into Froogle and it was the first product sold there. I had no idea they sold this stuff on the internet! The new franchising and marketing opportunities have enabled the local growers to market and ship their product all over the states.One last shot ? I'd look for something for my sister, to get something so personal and unique that you'd definitely have to go there to get it. It was an item that we had seen on a friend's wall, and for years now my sister had wanted one of her own. As it turns out, Thai elephant painting (the elephants grab paintbrushes with their trunks and then paint a canvas) is now online, and yes, they will take custom orders. I hadn't really been willing to fly to Thailand to get a painting, anyway, but I certainly hadn't thought that would have been online.I called up my sister in defeat. After two hours online, I had bought all my major presents. Sis answered her cell phone and said that she was still stuck in rush-hour traffic on the way to the store.
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My Dog Ate My Website
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An Internet Marketing Secret: Using Tie-Downs to Increase Sales
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Marketing Rapport - 3 Tips!
Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be.
Magic Of Direct Response Website
For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. But for a small business owner the direct response website is the key to real profits.
Do You Even Realize What Youre Promoting?!
Now, I'm a firm believer in knowing what you're getting yourself into. It's a universal fact of life. I've heard nasty stories of people getting into allsorts of bother, all because they didn't know what they were getting into. Blindly signing contracts, buying dud gear, giving in to the suspicious salesman who "reduces" the price just for today, just for you ? these are all examples of looking over the chasm to the opposite cliff edge?and walking.
You Know Internet Marketing Is for You When
There are many people in the world who feel stuck in jobs they hate and lead lives they can barely afford. These people feel frustration is a way of life, and consistently feel they are missing out on the things that really matter. They must consistently choose work over family, friends, and personal interests. You may be one of these people. You may feel the frustration of being undervalued and lacking the kinds of challenges you are perfectly capable of living up to. If you are one of these people, then Internet marketing might be for you. There are factors that suggest Internet marketing might be a way of life you could enjoy and flourish in. These factors can be seen in your answers to some simple questions.
Joint Ventures: Five Powerful Tips for Building JV Relationships
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Harness the Power of the Internet
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This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action
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Boost Your Sales Copy With One Simple Tweak
Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to visit. It is incredibly simple; seriously, I promise! All that you need is a very basic understanding of HTML, like how to make hyperlinks, and I will teach you everything else. Sound fair?
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The goal of most webmasters is driving more traffic to their website in order to increase revenue. As a result, finding creative ways to market on the internet is critical. One such option is using joint ventures to assist in strategic internet marketing. The way this works, however, requires two or more businesses working together for the good of both. You cannot have a joint venture if you don't have another website or business working with you, so you must accomplish this first and make sure the goal is to benefit both websites involved. Read the following suggestions for strategic Internet marketing with joint ventures.
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