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7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developer's work. No - apparently it is now 'cool' to have a web site that actually makes it onto a sales column in your chart of accounts.. 'Return on in investment' is a good phrase that's being thrown around - what are you actually making from your web site in cash terms? Ever thought about that?
Well, you should be thinking about it. Not only should you be tracking where the money is coming from but also where it's gone to. No point kidding yourself - it wasn't cheap was it? There was the developer's costs, the graphic design costs and hopefully some costs set aside for taking on web site marketing experts to get your site found.
So, anyway, track what you've spent and then see what's coming through the door rather than going out when it comes to your website. To help you - in what is a constant review and improve process - here are 7.5 ways to get more sales through your web site.
"Get On With It!", I hear you shout, "Tell Me The 7.5 Ways To Get More Sales!"
1. Use a professional web developer to build the site in the first place.
Don't cut corners or budgets. How many business owners have an idea for a business and then take up the science of bricklaying to build their own shop or premises? Exactly - don't do it. Your job is to run your business effectively and worry about where the profits are coming from - not designing websites.
2. Use a professional graphic designer when your site is being developed.
If you use your mate next door we can all tell. It might keep your wallet heavy but hey - if you want a website that looks a million Lira - fine. A rough, made up just now, rule of thumb is to spend 10% of what you would like the web site to make. Just think about that for a minute when you get Dave from down the pub to 'knock you one up for £100..". And remember - you'll need professional web development AND professional graphic design input. Web developers are not designers. Graphic designers are not web developers. Glad we've got that cleared up..
3. Use a professional web site marketing company to get your web site found
You need to get found in the search engines, in the directories and anywhere on the web that matters. Graphic designers can't do this. Most web developers can't do this. And you certainly can't do this - you're supposed to be running your business, remember? Spot the theme here? Yes - professionals. You don't get a plumber in to lay your carpet do you? Don't make the same mistake when creating your web site - pull in the appropriate professionals for the appropriate tasks. Which brings us nicely on to way number 4...
4. Don't be a scrooge.
There is an old proverb that says it perfectly;
once but cries many times. The man who buys expensive cries once but laughs many times."
Remember this the next you think about cutting corners. There are obviously exceptions to every rule but you usually get what you pay for in this life.
5. Ask for the sale.
Yes it's obvious. But are you doing it? If you're actually selling something directly via your website you have to make it an absolute doddle for someone to work out what they need to do. Don't make them hunt around for pricing, ordering information, contact details, delivery information etc. Sock it to them right up front - they'll love you for it. If you're not selling directly via the site you still need to ask for the sale.
6. Throw your web site to the lions.
Not literally, unless it's really bad. (And in case you're wondering how that would be physically possible just load all your web site's files onto a floppy disc, take the number 33 bus down to the nearest zoo, buy a ticket and a map, locate the lions and Bob's your uncle. But I digress..). Basically get as many people as possible to critique your web site. Friends and family are always good for this - though they'll probably be unwilling to be over-critical (unless it's your in-laws) so impartial parties is a better idea, if you can track any down.
Ask your colleagues and friends to forward your web site address onto others and ask for direct feedback, no holds barred. Better to have people test it like this and say it's about as much use as a chocolate fireguard than open your shop doors, so to speak, and have your customers tell you the same thing by voting with their mice and sniffing away in an instant in the search for more professionally-produced cheese...
7. Deliver what you say you will
Yes, another no-brainer but it will pay huge dividends. No point in fighting tooth and nail for all those hard-to-reach prospects if you've got a nice healthy stack of existing customers that already think you're the bees' knees. Once you've got that customer hold onto him / her with all your might - treat them like kings because your competitor will be after them. It's far cheaper and quicker to sell something to an existing customer than it is to find a new one. Simple in theory - not so easy to put into practice. But hey - what are you after here? A free breakfast?!
7.5. "People Laughed At Me When I Said I Could Get Them To Read This Sentence. But Who's Laughing Now?!"
Use headlines in your web site. People are busy. People are impatient and people can't read. Well, okay they can - but they prefer information in small chunks. They like something that grabs them. Why do you think you're reading this article? Because your subconscious read the headline and dived straight in. You really think you would be reading this if the article were titled "Web Site Creating Techniques Aimed At Improving Return On Investment Over Time". ?? I rest my case...
Learn how to market your website like the professionals in the FREE 7-Part Training Course "Internet Marketing Made Easy": http://www.websitemarketingbible.com/marketing/
Profiting From the Online Business: Tips to Boost Your Sales
Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. While some only intend to use the profits from their Internet ventures to supplement a current income, others aspire to eventually produce a full-time cash flow. Although those striving for a full income through an online business do have quite a tedious road ahead, it can be accomplished. With research, time, and patience, your business can prosper and produce the returns you are aiming for.
The 10 Success Basics For Your Online Business
It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward.
Multiple Streams Of Internet Income
Make your website pay?in millions
How To Get An Instant Flow Of Traffic Doing What You Always Do
How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe.
4 of the Top 5 Search Engine Benefits to Article Marketing
You've probably heard by now that article marketing can help you build links back to your site.
The Reality Of How To Make Money In An Online Business
"Making money online quick and easy" seems to be the buzz word today in the home business and money making arena online these days. It would seem at first glance that making money online seems to be a very simple thing. However, as most internet marketers would tell you, this is not true as making money online is a serious business and hard work has to go into it.
Manipulate Your Visitors With Reverse Psychology
Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly.
Internet Marketing, Fact Or Fiction?
I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have these "opportunities" safely tucked away in your recycle bin faster than you can say "Spam",
Are You Limiting Your Income?
When first starting out in internet marketing, I was afraid of the big ticket items. I think most people are at the beginning.
Building An Effective Banner Campaign
Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we'll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads. First things first: What's it going to cost you? Assuming you're going to design and building your own banners, you can still loose money on the cost of advertising if you're not careful. Work out the estimated cost of each banner advertising campaign: Cost-per-Visitor: If you pay $10 per thousand impressions ($10/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $.50 ($10 per 20 visitors). Cost-per-Sale: Now you know about what you're going to pay per visitor. So what does that amount to per sale? Well, if 1 in every 20 visitors buys your product, your cost per sale is $10.00. Total Sale Amount : $9.95 USD Paypal's Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USD So if each sale of your product produces a gross profit of $9.36, then your net profit per-sale will be -$.64 ($9.36 gross profit - $10 cost-per-sale). This campaign is not profitable! As you can see, something has to change in order to make a profit. That's why it's important to track and calculate every campaign. So what went wrong with this example? -Paying too much for the banner space? -Need a better click-through rate? -Need to charge more for your product? The truth is that only you have the information required to decide but at least at this point you're in a better position to make a qualified decision. Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment). Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI. A few terms to know: » CPM - Cost Per Impressions (The "M" comes from the Roman numeral for 1,000). So $20 CPM represents $20 per 1,000 displays of a banner). An Impressions is simply each time your banner is shown. » CPC - Cost Per Click. You pay an agreed amount for each click-through to your site. » Click-Through (CT) - A click on an ad which takes the viewer to another site. » Click-Through Rate (CTR) - This is the number of people who click on an ad (banner or text link) divided by the number of displays of the ad, represented in percentages. Example: 500 people click on an ad that has been shown 10,000 times, which works out at: 500/10,000 X 100% = 5%. » Run Of Site (ROS) - This means your banner will be displayed on all or most pages of the site. Buying or Creating your own banners: You can find a graphic designer to create your banner or you can simply learn to design and build you own. We have done both on this site and our research shows almost equal results when using identical conditions. We're not going to give tutorials on banner design but we will offer a few tips to help get you started. If you decide to purchase your banners: Do your research. There are many so called ' graphic designers' that have very little training or experience with any type of graphics much less internet marketing or banner advertising. Get any promises or guarantees in writing. Keep in mind that anyone can setup shop online and many have no idea what they're doing to say the least. Do it yourself banners: There are several options when it comes to creating your own banners. Again, we're not here to teach you how to design and build your own, just to guide you in the right direction. Here are a few things to consider: » Think through your design. » Decide on a format. » Flash or Animated. » Image or HTML. » The best banner size. » Image load times. Image or HTML? Well, most of the banners we see are image based, whether .gif, .jpg of flash. But there is another very simple alternative. The HTML banner. You can even combine images and HTML to create incredible banners. A couple benefits of using a HTML banner are: » HTML banner will normally load faster. » On a HTML banner, you can promote many links. Banners sizes: 468 x 60.....Full banner 234 x 60.....Half banner 392 x 72.....Full banner with vertical navigation bar 120 x 240...Vertical banner 125 x 125...Square button 120 x 90.....Button #1 120 x 60.....Button #2 88 x 31.......Micro button A few tips: Use attractive and attention grabbing images. Keep your text short and simple. Use proven key words like "free" and "now". "Free" is a very powerful incentive for the viewer to click on the button. Even the words "Click Here" can increase your click-through rate. Use a large font size for your message text. Create different versions of the banner. Test different banners to improve your click-through rate. Animate your banner, but use as few frames as possible to keep the file size to a quick loading minimum. Test new banners with a Pay Per Click network, before you use them in Pay Per Impression campaigns. Many sites display two different banners on each page, while others display the same banner at the top "top fold" and bottom "bottom fold" of each page. When given a choice, it's usually best to choose the top fold of page because the viewer is more likely to see your banner. You can expect to pay a lot less for "bottom fold" of page banner spaces. Brian Hawkins - Entrepreneur, Internet Marketer, Online business consultant, Author. Site owner and administrator of several sites including: http://www.extremesitepromotions.com/ and http://www.csc4u.com/
Mortgage Marketing: What To Expect From Your New Website
The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. While you sit by your email program for a few hours waiting for that first application to come through, you realize that there is more work to be done.
How You Can Acquire Exclusive Rights To Products; Part 2 of 2
The steps to gaining exclusive rights
All Along the Digital Watchtower
It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?
Why Niche Marketing Yields Good Profits
Have you ever been told to find your niche? In business, finding your niche can prove both profitable and personally rewarding.
With Todays Internet, Is Banner Advertising Worth Your Time?
A banner exchange program is a network of websites that group together to promote each other's website. This is a free service and to join you simply submit your website with the network.
Website Sales: 10 Riveting Tactics To Nail Down Instant Sales
If you learn these website sales riveting tactics, you'll be able to nail down instant sales and profits from your website.
Sneak Up On Your Competition
Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you. First allow me to state a fact: Success = Commitment = Time + Money. Think about it. If money is an issue then time increases to have success increase. Or, if Time is an issue, then money needs to be spent to maintain a path to success. The ideal commitment would be to have an equal mix of both Time and Money. Here is another fact. Something for nothing = nothing. Please allow me explain. If you receive a no cost offer, and make no attempt to investigate, and learn more about how it will benefit you, you have no commitment and nothing for joining. In other words, read training tips. Set up your account so it is functioning properly. You just made a commitment. You have at least invested something valuable, your time. Now you have something. Now build on that. Make a commitment to promote your opportunity. Start your traffic flowing and begin recruiting to have an income. If money is the issue, invest more time with email campaigns that are designed well and SPAM free. Now the sneak attack! Drive traffic to your alfiliate URL or website. Use the following: Traffic Exchanges, Banner Exchanges, Link Exchanges, (if you have our own site and control its contents). Write articles, (make sure they have your opportunity link in them.) then, publish them to the internet. Now you really did something and your commitment increased considerably, without spending a dime, but by investing a considerable amount of time. Your investment just became substantially more valuable. Finally, establish a "Brand" name. Mine is Opportunities Now Internet Marketing Services. I registered my brand with the U. S. Patent Office and Arizona Secretary of State as a TRADE NAME. Cost? About $35.00 doing it myself. That was a whileback, I don't know if those fees have changed. I use my "Brand" on everything. Letters, Newsletters, email, site submissions. This is powerful advertising! Now my personal KEYWORD is: "opportunities now internet marketing services"
How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions
Copyright 2005 Tinu AbayomiPaul
Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads
Do you want me to tell you the truth or just what you want to hear?
The Struggling Internet Marketer
Instead of giving you advice on how to make a million bucks, and pretending to be famous and wealthy, I would like to talk about all the net-prenuers who aren't making a living on the information superhighway.
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