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Resources for Starting an Online Business
Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable.
Before you build a website you must target the correct keywords, otherwise you will not have the necessary traffic to run a business. You may have a good niche but if you optimise your pages for the wrong keywords, you will attract little traffic.
And without traffic on the Net, you have no business! Wordtracker is an excellent tool that evaluates keywords for their profitability. A free trial version is available. http://www.wordtracker.com
2) Ken Evoy's Free Internet Marketing Ebooks
Ken Evoy of SiteSell has written some Free Ebooks which are essential for anyone contemplating an Online business. Topics covered include:
· How to be a successful Affiliate marketer.
· How to run a Net Auctions business without Ebay.
· How to develop your own Information Product. · How to be a successful Service Seller on the Net.
2) Website Building Software
Unless you know HTML you will need to use a HTML editor such as Microsoft Frontpage, Hotdog, or Dreamweaver which is a bit more advanced. Site Build It is a complete web building tool that includes web page building, web hosting, keyword research for your web pages, and continuous website submission to the search engines. Site Build It users usually get high search engine rankings.
Site Build It http://www.merchant-account-service.com/sitebuildit.html
Microsoft Frontpage http://www.microsoft.com/frontpage
Internet Marketing forums can be very useful for the beginner. You can post questions and get swift replies from some very knowledgeable marketers including some of the big names.
Some of the most active are:
4) Article Submission
Articles are a good way to get free publicity for your business. A well written article can be published in ezines or on a website, thereby giving continuous targeted traffic.
Submit your article to article databanks where publishers and website owners can pick it up and publish it.
http://www.hugeaffiliates.com has a good list of article databanks where you can submit your articles.
When your website is up and running, you need to check its ranking in the search engines and the number of sites that link to your site. Although it is not always up to date, it gives a good idea of the amount of traffic and links a site has.
6) Virus/Firewall Protection
You will need to install virus protection and keep it running in the background. If you have constant Internet connection, you'll also need to run a firewall program to keep out hackers.
Firewall Protection http://www.tinysoftware.com
This is a personal choice of resources and may not be relevant to everyone's needs. If you have a question about any aspect of building or marketing an online business, you can always post to one of the forums that I have listed above. In most cases, you will get an informative response quickly.
© John Lynch
For a review of Site Build It ? the leading website building tool for small and home businesses http://www.merchant-account-service.com/sitebuildit.html
Marketing Automation For Small Businesses And Web Entrepreneurs
Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.
Strategic Internet Marketing Is Planning
Strategic Internet marketing is a way to define your potential market. Before you build a website or Internet business you must studying your potential customers, examine your competition, and explore your opportunities for success. Optimum sales require optimum effort on your part. Starting an online business without first looking at strategic Internet marketing is a sure-fire way to expect failure.
Milk Your Winners, Drop Your Losers
In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.
The Secret Of Discovering Your Own Profitable Passion
Many people have stated that they would like to create an on line business but they don't have any idea where to start. I have seen people make the mistake of throwing up a website and creating a product without looking the basics first and then wondering why they haven't been able to get any traffic or customers.
Cut Out the B.S. in Your Internet Marketing
Are you getting disgusted with your results as an internet marketer? Staying up until two in the morning looking for that information that will give you that extra edge over everyone else out there? Slowly changing your goal of working for yourself into a dream again instead of the reality you once knew it to be?
They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong!
When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. I learned by trial and error and by just doing.
5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face
I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new and old.
5 Things More Important to Internet Buyers than WHAT Youre Selling II
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo. Trust grows through gradual exchanges and reassurances.
Scared Of Creating Your Own Info Product?
Don't be scare off when you hear about product creation or the term 'product'. Basically a product can be almost anything you put together that pass on quality information, and contrary to what you may think, it can be created very easily once you know how.
The 3 Secrets of High Traffic Sites
It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into money."
Product Marketing for Internet Based Home Businesses
All small business owners, especially those internet based, are concerned about product marketing and how to increase traffic to their web pages in order to increase sales. In addition, most want to not only market their products and increase traffic, but they want to do it affordable or free if at all possible. Fortunately, this is an option for home businesses, and all it takes is a little creativity combined with dedication. Also, for those businesses with advertising budgets, there are even more advertising options available. The following suggestions should help your product marketing plan significantly.
Having The Right Attitude And Start Becoming A Problem Solver
Do you really want to make money online?
How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!
For some reason, people who look to the internet to make more money or start their own online business are drawn to the internet marketing or home business industries. Ironically, these marketers (and I was one of them!) become affiliates for "make money from home" products, or buy reprint rights for the same, and thus try to sell something they have no experience in.
I Finally Figured It Out - The Largest Stumbling-Block To Online Success
We're going to talk about one of those issues that I think is the most serious stumbling blocks to Internet success: fear of losing money.
Viral Marketing! Are You Missing Out?
Many of you are reading this article because you would like to further promote your Internet business and are looking for new ways in which to do this. You have read lots of articles covering various Internet Marketing techniques and are still looking for the "Holy Grail" strategy that will take your website to a higher level. After all, others are achieving this so why shouldn't you.
The Internet Marketing Pie: Slice It Up Right or Lose
The number one concern for Internet sales is your marketing list -- in other words, your audience.
What Does Success Look Like?
While we are well into the 21st century too many are still thinking about their business as they did in the 1990's.
The Power Of Giving
1.Why give away what you could sell?
Keywords are the Key
Niche marketing is focusing your business efforts to a target market, or a niche within the market. However, this can prove difficult if you are not aware of the most productive ways to market your products. If you are going to put forth the time, effort and resources to market you might as well make it worth your while and market as productively as possible. Of course, everyone wants to do this and few people are actually aware of how to make their part of the niche stand out above the rest. Fortunately, there are quite a few tips that will help you with your niche marketing and getting your web page to stand out above the rest.
How to Use Tracking to Keep Income Incoming
The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you.
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