|Ðð©'§ Internet Marketing Information Library|
Advertising That Yields the Best Results
In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. And of course, you only get one opportunity to make a first impression, so let's learn how to make it a great one!
Following are important, to-the-point guidelines for advertising your online business . . .
First, define your target market. Target the prospects you'd like to reach as you think about the following categories:
- Education level
- Household income level
- Family size ? number of children
- Behaviors / Importance's (1. Price 2. Location 3. Quality 4. Warranties 5. Customer Service 6. Brand name)
One you have your market targeted, here's generally how you go about selling online:
1. Attract a prospect's interest with an intriguing first sentence (avoiding OVERLY sensational headlines).
2. Focus on solving the reader's problem or on making something easier for them.
3. Give them a reason to buy at that moment with an added bonus or incentive
Now, here are the on-line marketing methods that can be pursued, utilizing the guidelines you've just learned!
#1 Pay-per-Click: This method allows for you to pay for any visitors that are sent to your website. You will expect to pay more to get towards the top.
#2 Cost-per-Action: This method allows you to pay only for those prospects which request further information.
#3 Free Classifieds: Use bolding, highlighting, ad placement, and most IMPORTANTLY, remember that a picture is worth more than a thousands words.
#4 Discussion Groups: Subscribe and participate in discussion groups. Not only will you receive information, it will be free promotion!
#5 Chat Rooms: Engage in only the busiest rooms, listen, and then put your two cents in.
#6 Bulletin Boards: Create a noticeable page.
#7 Put your URL on EVERYTHING: The easiest way to be proactive and direct those prospects not surfing the net, is to publish your URL on stationary, letterhead, business cards, checks, envelopes, etc.
#8 Follow-up emails: Most importantly, after any contacts or leads come your way, be CERTAIN to reply to emails DAILY.
Perfect practice makes perfect, and repetition will make your approaches perfect!
As an added bonus, I hold a weekly drawing for free products when you request more information from my website. So, go ahead and visit, and you will automatically be entered!
Hayley Keller is a home business builder and independent marketing executive who has literally researched hundreds of home-based business opportunities before understanding the value of businesses with solid foundations and products that actually work, making advertising a joy! Questions or comments? Hayley can be reached at: email@example.com.
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When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan. I'm a down home Midwestern type of girl who prefers to drive everywhere and I love my suburb. We were chatting together on my mother's couch after we had stuffed ourselves with cake from our parent's anniversary party, and when we got onto the topic of shopping (my favorite pastime), my sister gave me quite a shock. While I was dreading the upcoming birthdays and Christmas, but my sister had a very positive outlook. She was looking forward to the experience, and I was flabbergasted.As it turned out, she was a devote of shopping online, and so she was looking forward to surfing around, researching options and deals, and getting all her shopping done early. I argued with her, saying that the personalization of actually finding a gift by oneself in person was something that couldn't be duplicated by a machine. Also, many of the really great items I would like to get were not the kind of items that were technologically oriented, and what little vendors would have their stores online?The debate got pretty heated, and soon we decided to bet on it. We bet each other a new iPod player (pretty technologically oriented there, but I figured that I could sort it out once I won) that the other person would have much better shopping runs if each of us used the other's techniques. I was positive that if she could discover how nice it was to go into the brick and mortar shops, she'd forget all about online shopping ? and I definitely knew that I would like shopping online. Since we were basically buying gifts for the same people, we'd have a fair contest. We'd be fair in our evaluations, as well, and insist on telling each other how we'd done. Each of us would rate the shopping system on ease, quality, price, and getting gifts that was appropriate and appreciated by the recipients. Here's our results:For our brother's present, I hopped onto the internet and typed in bird watching into the search engine. After searching through a couple options, to my surprise I quickly found a birding book that was specific to our state, plus a CD of bird calls. The site not only offered free shipping, but would wrap the package and mail it to the my brother. "Well", I thought. "That was easy ? but I knew books and CDs were easy to get via the internet. How about something tough?"I thought I'd cheat a little bit by trying to find something that could only be bought locally. That failure would take my sister's idea out the utility of online shopping and blow it completely out of the water. For this specialized task I picked one of my favorite foods ? the organic, wild blueberry pancake syrup sold in our local farmer's market. While it's always a pain to wake up early on Saturday mornings to drive all the way down to the market, it's worth it to get this locally-made, yet exotic product. Unfortunately for me, it was easy to find. I entered the phrase Blueberry Syrup into Froogle and it was the first product sold there. I had no idea they sold this stuff on the internet! The new franchising and marketing opportunities have enabled the local growers to market and ship their product all over the states.One last shot ? I'd look for something for my sister, to get something so personal and unique that you'd definitely have to go there to get it. It was an item that we had seen on a friend's wall, and for years now my sister had wanted one of her own. As it turns out, Thai elephant painting (the elephants grab paintbrushes with their trunks and then paint a canvas) is now online, and yes, they will take custom orders. I hadn't really been willing to fly to Thailand to get a painting, anyway, but I certainly hadn't thought that would have been online.I called up my sister in defeat. After two hours online, I had bought all my major presents. Sis answered her cell phone and said that she was still stuck in rush-hour traffic on the way to the store.
Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing
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