|Ðð©'§ Internet Marketing Information Library|
Flat Tires, Slow Leaks, and Online Marketing
Does your online marketing campaign have a flat tire? Or is it more like a slow leak?
Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. "Could Dad fix my flat tire during the day?" Of course I would fix it.
And then it hit me. Knowing you have a flat tire is a lot better than not knowing. Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it.
My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think I've repaired the flats and the slow leaks. I hope.
Here's my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. It's below. It was horrible.
Actually, my website didn't have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There's a reason why I earned only passing grades in art classes). I went cheap on the e-book cover and built my own. I took a fishing photo of myself and put it on a book cover. Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies.
Then I found Vaughan Davidson at http://killercovers.com/covers and he did a professional e-book cover for me. Visit my new e-book cover shown below.
I think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break. It was nice being away from email for a change. When I checked my email on January 2, 2004, I had sold 3 e-books.
Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003. I was selling 3 books for every 1000 visitors. That was selling at a loss. After my new e-book cover from http://killercovers.com/covers and a week of web page changes, my e-book conversion rate rocketed to .009. A 300% increase. A profit.
So keep a good lookout for the flat tires and slow leaks of online marketing. Using Excel to track your online marketing successes (or not so great successes) would be a great idea.
Copyright 2004 Richard Kraneis
About The Author
Richard Kraneis is a computer training consultant, e-book author, and an aspiring online marketer. Online marketing on the Internet reminds him of his favorite hobby, fishing. His website www.TheWorldsShortestExcelBook.com can help you improve your Excel skills so you can measure your online marketing success. If you'd like to locate some of the best e-books in the world, visit his 2nd website, www.WorldClassEbooks.com. You can reach Richard at rich@TheWorldsShortestExcelBook.com if you'd like to share your online marketing "flat tire" story with him.
Ive Started My Own Online Business...Now What?
People ask me this question all the time! The "Now What" part is what grabbed my attention. There is so much more than just having an online presence. Just because you have a web site does not mean your work is done. You need to constantly promote, promote, and promote.
The Numbers Dont Lie!
It's true. They don't.
4 Ways to Make Money from People Who Are LEAVING Your Site!
Oh no... are people leaving your site without buying?
Believability - Youve Either Got It or You Aint!
Believability is what's missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it's true), that they have the best product/service in their field. Trouble is, the customer usually doesn't appreciate that fact! Big Problem.
What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing
Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey.
The Website Marketing Strategy that Never Fails
Developing a successful web site takes more than simply building a web site with an active URL. Instead, it takes a marketing strategy that takes into account every avenue and angle so as to handle everything and make the site as lucrative as possible. Unfortunately, many web businesses fail because they fail to take into account many of the following topics. If you want your web business to succeed, which I'm sure you do, then consider the following marketing strategy in order to capture more visitors and have a successful online business.
Website Marketers Enemy No. 1
There comes a time in your efforts to market your website that you realise that it's no longer enough to tell your family and friends to visit your website - you need to get some people who will pay you in cash rather than compliments. You need to start approaching other website owners and start building an online network of contacts.
Internet Marketing Help
If you're looking for Internet marketing help you've come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business.
Do?s and Don?ts for the Internet Marketing Newbie (Part 1)
I, myself, being an internet marketing "newbie" (endearing term used to refer to people who have just started their own internet business and don't know what the ---- they are doing) have learned a few things and would like to share my observations, tribulations, and triumphs with my fellow "newbies". In sharing my experiences I hope I can help you avoid some of the pitfalls and obstacles you will face. Let's try to avoid some of those "Information Overload" headaches as well. I don't want you to walk through the same mud puddle if I can point it out and help you avoid it.
Top 3 Free Marketing Techniques
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.
Success in On-Line Business
Here is a story of four traders who each started with a website built by us, retailing the same products Australia-wide from different cities. It's hard to compare businesses with different products in different markets, but these four businesses had all those factors in common.
Hire An Internet Marketing Expert For Online Success
It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it?
How You Can Promote Products And Services In Internet
There are two ways how you can promote products and services in Internet:
The Center of Your Internet Business, You
As an Internet entrepreneur your ultimate goal is most certainly the success of your Internet business but statistics show that real money are made by a small percentage of the online businesses. An Internet business takes a great deal of time and effort, it's not easy to build and maintain it and you need total commitment to succeed. Lack of complete passion for your business and of the desire to succeed will most likely result in failure.
Web Internet Marketing: 10 Magical Secrets To Make Your Ad Appealing
Do you want to make your ad appealing and increase Your sales?
Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget!
Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!
Beneath the Surface of Internet Marketing
To most people Internet Marketing looks like a good way to make money from home, which is possibly the main reason while people start. The shame is that people like this don't realize that they are only scratching the surface. The aim of this article is to make sure you don't become one of them and miss out on what lies beneath the surface of Internet Marketing.
Internet Marketing Online: How To Make Your Customers To Keep Coming Back To Buy From You
There are a few internet marketing online secrets that when implemented, will force your customers to keep coming back to buy from you.
Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits
Your turn to succeed has come.
A Hitchhikers Guide to the Internet
"Where do you work?"
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|