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Use Landing Pages to Boost Sales and Capture Metrics
If you are sending out a periodic email newsletter, no doubt it contains links back to your Website. These links probably take the responder to a product promotion, a featured offering, a contest sign-up location, or essentially any offer which is a means of gaining new clients or increasing your sales. What happens all too often, however, is that the person responding to your link wanders off somewhere else on your Website or else quickly leaves your site for other Internet destinations. Once you entice a newsletter recipient to visit your site, it is critical that you carefully guide him or her to take the actions you wish.
The best means to accomplish this is to set up a "landing page." This is a special Webpage constructed solely to handle promotional responses. It is not reachable through your main Website (unless you want it to be). Here, motivating text steers the buyer to take a desired action. The links on a landing page are thus limited to those that you want the prospect to follow.
Implementing landing pages will significantly improve the success of your newsletter promotions. This technique also allows you to capture important metrics to gauge your success. Since the only visitors to a landing page come as a consequence of your newsletter promotion, you can easily determine two critical measurements:
1. The number of click-throughs from your newsletter for this offer, and
After putting all the effort into preparing a newsletter promotion, complete the process by creating a special landing page. This simple step will boost your sales and give you the data you need to refine campaigns.
Al Kernek is a real estate broker and author of "Creating E-Mail Newsletters ? A Practical Guide for the Real Estate Community." To learn more about increasing sales using low-cost, effective Internet marketing techniques, visit http://www.renewsletter.com
10-Essential Points When Considering Pop-Under Advertising
I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S... not Pop-UP's. I consider Pop-Up's too intrusive. Pop-Under's on the other hand load in the background when visiting a site and, therefore, are not perceived in the same way as the much more intrusive Pop-Up.
Headlines Bring Sales--Where and How to Use Them - Part 1
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.
It Really is only early Days in the Internet Gold Rush....
One of the questions that I am getting more and more used to hearing lately is:
Writing Your Own Entrepreneur Success Story
The world of entrepreneurship is a difficult one full of ups and downs. In order to rise about your struggles and survive amidst the headaches and heartaches, you will need to learn the key to entrepreneur success. Everyone has heard of famous entrepreneurs who have taken the internet by storm and pocketed millions in the process. Not every company will be the next eBay, Amazon.com, or Google, but the successful ones will have their story written. This article will deal with the keys to writing you own entrepreneur success story.
Web Marketers - Get Some Professional Help!
There is lots of freelance help available on the internet, from writers, editors, proofreaders and other professionals in the writing industry to software developers, graphic designers, web designers and all manner of other technical and business specialists.
Dont Forget B.O.B.!
So you've got everything in place, busily working away for you. You've got your banners out, you've exchanged links, you've optimized your site for the search engines, you've got ad and P.P.C. campaigns bringing site visitors, your sales copy is converting them to customers or getting them on your list. But did you forget B.O.B.?
Online AD Tracking ? An Ongoing Process
Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC) banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.
3 Quick and Easy Steps to Earn Money Online!
Do you own a web site that is continually failing to make you any money? Don't feel alone because 90% of the web sites on the internet are just like yours. So, what if I told you that you could earn money online, practically overnight!
How to Get $250,000 Worth of Free Advertising for Your Business
You and I know that whenever you have a business, whether it's On-line or Off-line you would have to take some time and money to market that business right?
How to Use Tracking to Keep Income Incoming
The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you.
3 Simple Steps for Revealing Marketing Secrets of the Experts
Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed.
What Businesses are Succeeding on the Net?
The most basic question any Internet business owner will have to answer at one point or another?"what should I sell?".
The Facts You Should Know About Internet Marketing
I wakeup this morning and see my lovely wife. She was sleeping and looking like angel. I thought probably I am the luckiest guy in the world. I have a gorgeous wife, a cute doll (my daughter). I have money and time to enjoy life, and I dont need to worry about my future. Suddenly I remember those days when I started Internet marketing.
Get Permission to Earn Income Online for Life
Today, the internet is an excellent media to reach out to the masses. You should really get to know your market niches. Focusing your marketing efforts to reach that specific audience and the ability to communicate with large numbers of people in a very personalized manner.
Hire An Internet Marketing Expert For Online Success
It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it?
Internet Marketing and Leveraging the Power of Networks
Creating a network -- meaning a community of users -- for your company is something that has always been valuable, but has become virtually indispensable to the success of any Internet company. The leaders of the Internet -- such as Google and Yahoo! -- all apply the idea of creating a network, and have profited substantially from it.
The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You!
Did that headline grab your attention?
One of the Golden Rules of Internet Marketing
In my opinion, one of the 'Golden Rules' of Internet marketing has to be the following:
How You Can Tap into the Dramatic Selling Power of Testimonials
Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business...testimonials !
Multiple Internet Profit Streams
Have you been searching without success for a way to make money on the internet? Maybe you've been going from one idea to another ? wasting more and more money without much if any return.
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