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How To Choose The Right Niche To Promote
Easy profit, a worldwide market, manageability of business at home level-all these and a variety of other reasons contributed to the popularity of online businesses. In fact, a lot of businessmen who used to peddle their stuffs in a local area are now getting online. And why not? The Internet provides everyone a chance to market their products to a wider market more conveniently. And you won't even need to have your own product to start marketing online!
If you're new to both the online scene and the marketing scene, there's no better way for you to earn money online than by getting into affiliate marketing. Simply said, affiliate marketing is a relationship between a merchant trying to sell his product online and an affiliate willing to advertise the product or the site of the merchant on his site. The merchant then agrees to pay the affiliate whenever the affiliate directs a visitor to his product's site-that is whenever someone clicks on the merchant's ad on the affiliate's site.
Anybody can get into an affiliate marketing program, but the sad fact is that not everybody gets successful. A lot of people make the mistake of promoting too many products from too many merchants and usually ends up without directing any visitor on their merchants' site. What's the problem with them? They're trying to occupy a very large market-a market that tries to provide a lot of things to a lot of different people-and this concept won't usually work. Before entering into an affiliate program, it is essential for you to first choose a niche to promote.
According to the 1st World Library ? Literary Society (http://classiclibrary.org/), a niche is "an easily identifiable market that can be targeted for direct promotion, i.e. golfers, model plane hobbyists, collectors, etc." In affiliate marketing, the niche would simply be your merchant's market. As a webmaster or a website owner, all the freedom is given to you to choose the niche you are to promote. The problem is how do you actually choose the right niche to promote?
Here are a few guidelines that can aid you in choosing the right niche to promote:
* Choose a market that is not too big yet not too small.
You cannot promote everything that this world has to offer, but neither do we advise you to promote only a single and specific product. There are only a few websites that try to offer almost every product in this world, such as Yahoo and MSN, and it is not a good idea to compete with these multi-million companies if all you've got is a website.
Rather, think of an idea that has a probable market, like cars, computers, fishing, etc., and start from there. If you have picked computers, for example, you won't have to limit yourself to a particular computer type or to a particular computer brand. You can promote desktop computers, laptop computers, notebooks, tablet PC's and other related stuffs.
* Identify your hobbies and interests and start from there.
In affiliate marketing, you cannot be a jack of all trades-promoting just about anything you want to promote. It would do your better to first identify your expertise, and that would usually mean you hobbies and special interests-things that you are good at. If you take what interests you as your niche, there's a greater chance that you can promote that niche better. This would generally mean great contents for your website that are capable of attracting more visitors as well as more potential customers for your merchant.
* Choose a niche that is profitable.
An old marketing adage tells us that in order for anyone to succeed in a marketing venture, he must "find a need and fill it." This adage worked well in traditional marketing and there should be no reason for it not to work in online marketing. Generally, what one has to do is to find what people want to find through the Internet.
You can start searching from various search engines, as these sites can usually provide you with a ranking of the keywords that people search for in their sites for a period of one month. If your niche ranks high in these websites, then good for you as there are probably a lot of people needs or at least are interested on the products you promote. If your niche does not even qualify for the rankings, then you better choose another
Choosing the right niche is probably just one of the many preliminary things that you have to consider before entering into an affiliate program. Aside from the niche, you'll also have to think about the program deals, commission rates, method of payment, and others. But having a good niche to start with would definitely do a lot of good things for you. Often times, the only things that differ from a successful affiliate and an unsuccessful one is the niche they try to promote.
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Creating an Income Stream with Affiliate Programs
Affiliate programs (also called Referral Programs or Partnership Programs) are essentially commission-based sales schemes. You recommend a site to your users and pick up a percentage of any sales those users generate. You benefit from the commission and the site benefits from sales it wouldn't otherwise have made. If you've ever gone to a website and seen links to Amazon, those were affiliate links.
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The Google Adsense-Adwords Automatic Money Machine
Have you ever tried to make money through affiliate programs using Google Adwords? Then you know it's not easy. Some say that only 2-3 out of 10 affiliate Adwords campaigns will actually make a profit. But what if you could get your Adwords campaigns for free, or even make a little profit from using Adwords for promoting affiliate programs. Actually you can get your Adwords campaigns for free if you combine your Adwords campaigns with Google Adsense. With Google Adsense you place small ads on your own web-page, hoping that people will click on these ads. When someone clicks on a Google ad on your web-site, you make money. The normal approach to making money with Google Adsense is to have thousands of pages with Google ads, but you can successfully make money with Google Adsense with just one page. That's right - one page! 1. Step All you have to do is find niches, where people pay several dollars to get the top position in the Google ads. You can use Overture's bidtool to find high priced niche keywords. 2. Step Next step is to build your one-page Google Adsense money machine. Find a free article in one of the article directories and set up a page with your keyword targeted article and three Adsense ad blocks. Use small Adsense blocks, that only shows the top three high priced ads. 3. Step Last step is to set up a Google Adwords campaign with that niche keyword (and related keywords) - but you only bid 5 cents! Now sit back and watch the magic. People click on your 5-cent ad and come to your one-page-Adsense website. They read your article - and some of them will click on the high priced ads on your page. Bingo! - you've made a small profit. Nothing much, maybe a one dollar profit a day. My first Google Adsense 'Money Machine' is generating a profit of 2-3 dollars a day - that's at least $730 a year for just one page. Want to make more money with your one-page-money-machine? Find an affiliate program in that niche, and put your affiliate link on the page. Some of your visitors will click the Google ads and some will click on your affiliate link. What ever they do, you win! Now you've got your Google Adwords campaign for free or you're even making a small profit with your Google Adwords-Adsense money machine. At the same time you're marketing your niche affiliate program. Final advice Don't use this technique in the 'Internet Marketing' market place - it's much to crowded. Use your imagination and find niches like laser hair removal, wheel chairs, cell phone, homeowners loan etc. Take action - and go find some money making niche keywords.
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