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The Lucrative Power of the Digital Era - Info Marketing
There are certain things we need in life that must be bought and replenished time after time - toothpaste, guitar strings, food (a personal shopping list of mine). Food goes off. Eventually it starts to grow mould and becomes stale with a disposable future. Information is the same - leave it long enough and it becomes outdated and you need to get a fresh replacement. In a book store, the paper becomes encrusted with yesterday's news, but online authors are keeping up with their niche and its changes thanks to the one-click science of internet commerce. You can take advantage of this industry and its replenishable product nature.
People seem to think this is obvious though, and it is to a certain extent. What marketers don't realize is you can tell people what they want to buy in the info industry. There will be home buyers out there that don't even think about "buying for only $1-10 down with no credit checks". Similarly there will be home buyers who don't know how to save $13,000 in fees. There is hot-selling information about these on the internet. In the book stores though? Zip. Who would spend months writing a book, spend even longer getting it produced and distributed only to find the information went out of date a month ago? Only the digital info space can give birth to such impulse creations and have them selling within days.
One very effective method of affiliate marketing is not found online, but in the offline world, locally. See, everyone is offline all the time, but only a relative handful are online, and certainly not all the time. This is where the new, fresh digital era of information appeals to the niche markets - offline exposure reaches people that are new to all this; people that perhaps never even considered buying an e-book on their favourite passtime or a problem that they want a solution to.
A digital information product to the offline world is like what digital news is to the newspaper - more choice, less waste, instant delivery, ease of use, multimedia extensions and so forth. People seem to be taking well to the digital revolution and this in itself is an attraction - to be part of it. You, as a marketer can exploit this - "why read pages of text when you can watch step-by-step videos?". The instant "update factor" of downloadable info products is also very attractive to buyers. Updates are usually given free to digital product owners, meaning they get more value for their money. Again, as an affiliate marketer, you can cash in on this innate benefit within the nature of this industry.
Highlight how responsive these digital products are to the world changing around us, how instant and efficient they are, and how there are things you can find in Clickbank's library that would never appear in your local book stores (for one because there isn't enough room). Go to offline shows, events and seminars in your chosen niche to promote these beneficial digital gems to the offline world. Use those classified ads to pull people online, for a change, through your link.
Marketers underestimate the info product industry believing it's just some craze of sorts. The truth is, it's still young and fresh and as long as there are authors to churn out the goods, people will start to realize there is no more effective way to get such presently relevent information out there.
One day, only fiction will occupy the paper book shelves.
Mike Beatham runs a free video and audio e-course on affiliate marketing, specifically aimed at the info product market. If you are interested in making money selling author's info products in any niche, benefit from his free course at: http://www.futureaffiliate.com
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Well that depends ultimately on you! Let me explain?
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What is a good converting site?
Simply put, Affiliate Marketing is one of the most common forms of making money on the internet.
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The quickest way to achieve high-volume sales on the web is to set up your own affiliate program.
Dont Make This Mistake...New Affiliate
Joining more than 2 programs at a time is something you don't want to do. I did this when I started as an Affiliate. If I were to advise a 'newbie' getting involved online I would tell them to promote, market or endorse only '1' product or service at a time.
Affiliate Marketing ? My Best Decision
When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be. I did not have a product and was in no position to create one. I had it in my head I wanted to sell something so I started out in the drop shipping business.
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You can't conduct business on the internet for very long without hearing the term "Joint Venture", but do you really understand them or how and why a Joint Venture works?
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I have been working on the Internet now since December 2004 and I have done all the things one needs to do to earn an income from the use of my computer at home. There are many resources and so many different programmes and opportunities that it amazes me. Is it any wonder only 5% of people make it on the internet or indeed in any network marketing adventure. There are some key things you need to grasp before you embark on finding that 'perfect opportunity' that is going to make you rich!!
A Wake Up Call To Always Remember
I received two emails this weekend. Both were as a result of autoresponder follow ups these people were receiving from my business.
13 Killer Ways To Increase Your Affiliate Commissions
1. Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined.
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