|Ðð©'§ Affiliate Revenue Information Library|
Cant Find Any ClickBank Super Affiliates? Grow Your Own!
Affiliate marketing has become extremely popular, and ClickBank offers a large and growing network of affiliates to tap into, but only a tiny percentage of them know how to make the most of their web traffic. Countless studies have demonstrated the huge benefits of proper pre-selling, but most affiliates do little more than display their merchant's banner ads.
Unfortunately, the cause of this problem lies with the merchants. Affiliate relationships are often treated as little more than risk-free advertising, with the affiliate providing the space and the merchant providing the ad to fill it. What is lacking in this approach is any attempt to leverage the affiliate's unique relationship with her niche community.
Even some of the largest online merchants, who spend huge sums setting up the infrastructure for their affiliate programs, do nothing to coach or motivate their affiliates. Nor do they provide any of the basic materials necessary to optimize the quality of referrals.
But, by treating affiliates as a valued marketing resource instead of a risk-free ad service, you can achieve astonishing results. This means investing effort in helping your affiliates.
The most fundamental way to prime your affiliates for effective pre-selling is by producing a support pack that leads them in the right direction and makes the process as simple and effortless as possible.
Of course, the pack should contain all the staple advertising tools, like banners, classified ads, headlines and a variety of short and long descriptions for search engines and classified listings. But it should also include content that your affiliates can use to extend the value of their websites or distribute in their newsletters.
This content should include templates for infomercials, product reviews and endorsements (ready for customization) as well as articles, interviews and case studies (to be reproduced verbatim).
A typical product review is a mix of facts and opinions. Although you may not wish to dictate the opinions of your affiliates, you can make it easy for them to write their own personalized reviews, by setting out all the most important facts in a brief article that they can customize with their own impressions. The most effective product reviews explain exactly how and why the author uses the product, with a big emphasis on benefits. Again, you can help out here, using template paragraphs that your affiliates can tailor to describe their own experiences. The more work you do for your affiliates, the easier you make it for them to present your product in the most favorable light.
This brings us to the important issue of product ownership. The best way for an affiliate to write a credible product review is from personal experience. In other words, she should own and use the product before offering an opinion on its suitability.
So, as a merchant, it should be among your priorities to encourage your affiliates to own the products they promote. One way to do this is to allow them to buy your products using their own affiliate link. Some merchants are wary of this approach, fearing that it leads to commission theft and encourages buyers to sign up as affiliates purely to obtain a discount.
The alternative is to restrict the membership of your affiliate program to existing customers, forcing them to buy your product if they want to participate in its promotion. A number of very successful ClickBank merchants adopt this policy, although it should be noted that it carries the risk of seriously diminishing your affiliate recruitment rate.
A final - somewhat drastic - step is to offer your product free to registered affiliates, thus encouraging them to become familiar with it and properly endorse it. Of course, you would need to employ this tactic discreetly, or you run the risk of being overrun by freebie seekers.
If the thought of giving your product away free is too intimidating, consider making the offer conditional on a tacit commitment by your affiliates to participate in your coaching program. In other words, you get the chance to interact directly with the affiliate, mentoring her in her quest to deliver high-quality targeted prospects to your sales page. This kind of one-to-one relationship with affiliates can be extremely time-consuming at the outset, but as each affiliate tunes in to the most effective pre-selling tactics, she becomes self-sufficient and low-maintenance. And little by little you build a marketing SWAT team that delivers immediate results whenever you launch a new product.
About The Author
Copyright © Tim Coulter. All rights reserved.
Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies.
He is also the author of "ClickBank - The Definitive Guide" The Ultimate ClickBank Tutorial & Reference Manual.
Online Business Entrepreneur? What You Must Know About Your Affiliates
As an on-line business entrepreneur it is your job to bring affiliates into your down line. But that's an oversimplification of what your job really is. Bringing people into the business as new affiliates is like taking attendance the first day of a University class in Archaeology. Most of the students aren't sure why they signed up for the course and most of them don't have a clue what the course is about. All they know is that someone advised them to enroll in it or another student who took the course previously said, "if you take this class you'll really like it."
Content Really is King
It is every affiliate's wish to have unique site content absent of any re-write or editing restrictions, effectively content with an "open license." Many sources do exist for content that can't be changed, but there are very few sources which allow an affiliate to manipulate the article and make it unique and specific to their site(s). However, this trend could be changing in the near future.
How to Monetize a Free Website
For some time now I have been aggressively marketing my Geocities website without the prospect of any financial return. The site is content based so I did not expect to generate any product sales and neither was I able to lure potential sponsors.
Internet Affiliate Business: 5 Ways to Grow It Organically
Growing your internet home business organically means there are similarities to organic farming. An organic farmer knows that if he develops healthy soil, he will have healthy plants. He also knows that "to every thing there is a time and a season." You can't harvest in the spring, or plant in the winter.
5 Ways to Promote Affiliate Programs
After having chosen several programs to join, you probably realize that customers won't knock on your door - you have to come to them. By promoting your affiliate programs successfully, you build your own success!
5 Deadly Mistakes That Affiliates Make - A Quiz
Some people are making big money with affiliate programs-some are not. With a little research I have discovered that the people that are not cashing many checks are making the same five mistakes. Why not take a short quiz to see how you rate? Do you qualify as a novice, average, or super affiliate? Try this true and false quiz. You might learn something!
Join in on the Success of the 2nd Wave of Affiliate Marketing
What do I mean by '2nd Wave'? ... let me explain:
How To Create Your Own Successful And Profitable Affiliate Program
Most of the truly successful marketers have three competitive advantages :
Affiliate Marketing ? My Best Decision
When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be. I did not have a product and was in no position to create one. I had it in my head I wanted to sell something so I started out in the drop shipping business.
Secrets of Super Affiliates
Have you ever wondered why it is very difficult for you to make a headway in the affiliate marketing game? Why have you signed up for so many programs with so much expectations and yet you have never being able to make a dime out of them all while some people are screaming about them making over $5,000 in the same program you signed for?
5 Affiliate Marketing Mistakes To Avoid
Many people with the best intentions fail at affiliate marketing because they fail to recognize some common mistakes in their strategy. The worst part is that most of these key mistakes occur long before the affiliate page is written and the links inserted. Here are 5 major mistakes to avoid in your affiliate marketing ventures.
Vital Things To Check At Any Affiliate Program
Affiliate programs are now one of the most popular ways for webmasters with lot of traffic to their sites to earn good money.
Generate More Sales in ANY Affiliate Program ? Part Three
Thinking Outside the square is where we last left off. So to carry on from this topic let me introduce you to M.E. Software.
Choosing The Right Affiliate Program
Choosing the right affiliate program is vital for your success. We don't want to end up with lemons, right? It is not advisable to invest time and effort into something that will not yield the best return for the energy expended.
Affiliate Marketing What Is It And Why Use It?
Affiliate Marketing is having Affiliates do your Marketing for you. What I mean by Affiliate is someone who tells people about your product/service and you pay them for a desired response, such as a purchase.
Affiliate Income Optimization
In my time researching the search engines, I've noticed something rather strange. Literally millions of searches are made each month for "brand names" and actual site names. For example, on Overture alone, last month, there were millions of queries made for the term "internet explorer". Having been on the internet for around seven years (running sites for over five), I've naturally assumed that people use it the same way I do. So, I know that internet explorer is a Microsoft product so I just type http://www.microsoft.com into my browser.
Ten Ways Affiliates Sabotage Themselves
If affiliate marketing is so lucrative, then why do so few ever turn a profit? Read on, and I'll tell you why.
Googles Changed The Rules Again So Now What?
Some tips for Affiliate Marketers
Setting Up Your Own Affiliate Program (part one)
Can you start your own affiliate program without hassle?This is one of a two part series on creating your own affiliate/revenue sharing program.
Affiliate Marketing Using Commission Junction
Affiliate Marketing is currently one of the most popular and lucrative business opportunities online. It is an agreement between the merchant, or the one with the product to sell, and the website owner or the affiliate, or the one who allows the use of his site to promote the merchant's product or service. Thus, affiliate marketing is a relationship between the merchant and the affiliate.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|